Don't think what to write - write what you think

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Breaking through old communication barriers
Blogging Tips
…Impact across all networks

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Blog Appearance Tips
Building a bridge to your audience
Give the blog a compelling title
Use a wide screen intro image on the
blog home page
If you have multiple blogs, explain who
the target audience is
Provide an "About" sharing intentions,
target audience etc.
Provide a link to your other social
presences

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Content Considerations I
Make it attractive and worth while reading
Always use an image (photo, artwork,
stock photo, screenshot...) for each
post, visualizing the content
Write posts in casual style - avoid
'corporate language‘
Think about what your audience wants
to read – not what you want to write
Avoid salesy promotion and usage of
promotional superlatives
Close a post with either a summarizing
helpful tip or a question stimulating
responses

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Content Considerations II
Make sure people can ACT on your posts
Use a social link widget to allow re-
tweeting, sharing, bookmarking...
Offer a way to subscribe to the blog
Make it very easy to comment on a blog
Allow comment authors to be notified
when other comments are posted
Make sure the post author can be
identified
If any way possible create diversity
through different authors

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Blog Structure Considerations
Create some categories and categorize
posts, let users filter categories
Provide a blog role pointing to other
relevant blogs
Provide a search function across the
blog
Provide an 'archive' list of post for each
month
Provide a general method of contact
The above are sort of the base tips to
get a good blog up and running.
Obviously there are hundreds of little
things to do and ways to improve.

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Your blog is the center piece of your communication
You may want to drive your
most valuable content FROM
your blog and point all your
social media activities back
TO your blog
The tips we provide here is
just a rudimentary guidance
to get started. There are
obviously hundreds of things
to consider to make it the
best possible blog for your
very specific audience.

8. Thank You
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