From self promotion to recommendations The 7 secrets of S3 Buzz Masters 1) Add the Buzz URL to website and email 2) Ask your friends and close contacts for support 3) Monitor and re-tweet or re-share your supporter 4) Thank your supporter 5) Talk to key people individually asking for support 6) Remind your friends to continue buzzing 7) Monitor progress and success

1. 7 Buzz Master
Secrets
#S3
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2. 7 things Buzz Masters do
1)
2)
3)
4)
5)
6)
7)
Add the Buzz URL to website and email
Ask your friends and close contacts for support
Monitor and re-tweet or re-share your supporter
Thank your supporter
Talk to key people individually asking for support
Remind your friends to continue buzzing
Monitor progress and success
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#Society3

3. Add the Buzz link to all
outgoing communication
You have a dedicated Buzz URL
like: http://s3buzz.com/77uz59
Add the buzz URL to all these and more:
Your email signature
Your websites wherever you list things
Your social presences and profiles
Your XeeMe
Your product documentation
Your PowerPoint presentations
Anything that may be
public and inspire to
support you
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#Society3

4. Ask your friends and
close contacts to help
spread the word
Send a good old personalized email and
ask for helping spread the word
Look up your contacts online and ask them
in personal messages
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#Society3

5. Monitor your Buzz closely
Amplify the mentions from your
advocates
Monitor your Buzz hashtag
Re-tweet and re-share what your supports say
Your care is very motivating
Make sure you or somebody in your team is
responding to comments and questions!!!
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#Society3

6. Thank your supporter
publicly
Individually thank your advocates on
Twitter, Facebook, Linkedin
Always mention the Buzz URL so they know what
you are referring to and others may join in
Add some personal note if possible.
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#Society3

7. Talk to key people
individually
Stroll through the web and greet and
touch base with your key contacts
Find an opportunity to share your Buzz Info
and ask for support here too
“That’s what friends are for”
Don’t be shy give them an opportunity to help
you – most likely they love to help
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#Society3

8. Remind your friends to
continue the Buzz
A good Buzz has a variety of stories
Remind your friends about updates and news
during the course of your Buzz.
The more they share different stories, the
higher the impact.
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#Society3

9. Monitor Progress and
Success
Mentions are driving attention
There is a HUGE SEO benefit in Buzz
Track the number of mentions about you
Track the number of active advocates
Track the number of new advocates
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#Society3

10. Pr
We are here
to help you
on every step
of the way…
BuzzMixer@Society3.com
+1 (650) 384.0057
+49 (30) 2023.8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

11. Thank You
+1 (650) 384 0057
buzzmixer@society3.com
http://Society3.com
http://xeeme.com/society3
© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected
under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the
explicit written approval from Society3 Group Inc. USA
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057
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