Presenting Sociaety3 Buzz and how smart marketers can transition from conventional self promotion based marketing to recommendation based marketing. Buzz was also used to create some additional noise for the event and made it to the biggest event in its history. It was completely sold out with 270 attendees and many on the waiting list.

1. S3 Buzz
#S3
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2. In 1 week :
170 Advocates helped
270 registered
Full house
1.4 Million reach
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

3. 80% of purchase decisions
are influenced by mentions
and recommendations
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
3
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

4. Marketing transition from
self promotion to
recommendations
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
4
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

5. Startup challenge:
how to build trust ?
Motivate others
to talk about you
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

6. Success Stories
#S3
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7. Since we started in February 2013
500+ Buzz Campaigns
Over ½ Million Mentions
Over 5,000 Buzz supporter
Over 5 Million target URL visits
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#Society3

8. S3-Buzz™ Success Stories
OpenStack Conference
3,000+ mentions per day
Resulting in media coverage
Outbuzzing everybody
Annual DA Conference European Commission
90+ Million in reach (data by EC)
“Trending” on Twitter in several countries
Cloud War – 7,000+ mentions/day
Making the “Top News” on Twitter
Outbuzzing the 800 pound gorilla
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
8
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

9. How Buzz works
#S3
© Copyright Society3 Group Inc 2013

10. The Problem Society3 is solving
Most customers are happy to
talk about you.
Now YOU must help them with a
story and a place to share!
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#Society3

11. S3-Buzz
Technology:
1) Create a simple story
2) Make it easy to share
on networks you prefer
with just a few clicks!
The fastest way to
increase mentions
and reach
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
11
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

12. Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
12
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

13. Stories and places to share
© Copyright Society3 - 2014
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#Society3

14. Sustainable success!
Take advantage from new dynamics:
What’s posted on the web,
stays on the web
Conventional advertising just evaporates
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
14
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

15. Startup Program
#S3
© Copyright Society3 Group Inc 2013

16. © Copyright Society3 - 2014
16
#Society3

17. Get more
buzz for
your startup
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
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17
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

18. Launching
Feb 19
gotoStartups.com
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748

19. Thank You
1) See it for yourself
Current Buzz Campaigns
2) Get in touch
BuzzMixer@Society3.com
+1 (650) 384.0057
+1 (650) 384 0057
info@society3.com
http://Society3.com
http://xeeme.com/society3
© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected
under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the
explicit written approval from Society3 Group Inc. USA
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057
© Copyright Society3 - 2014
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