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Society3 pitch & fundraising training

Helping startups be more successful raising capital. Making sure you know what you want and what investors need. All in all, it;s about team, vision, business models, traction and a finance strategy.

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Society3 pitch & fundraising training

  1. 1. © Copyright Society3 - 2015#Society3 Fundraising Training Silicon Valley Style #Society3
  2. 2. 2© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 No need to present like Steven Jobs, YET Just know what you and investors really want
  3. 3. 3© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Agenda Investor Readiness What investors really want How much money? From whom? What do you really want? Create the perfect pitch Your elevator pitch The 3 minute pitch deck Understand the actual funding process Next Steps 60 seconds introduction and finalist selection Competition and alternative support Funding & Acceleration
  4. 4. 4© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 What stage? Idea Stage very few investors Concept stage few investors (FFF) Build / Beta stage some investors Traction stage most interesting investors Growth stage most investors Expand stage all investors
  5. 5. 5© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 What investors really want Team – Team - Team Vision – Company Impact Where do you want to take it? What’s your impact on the target audience? Disruptive Business Model Go-To-Market Strategy How do you win over a large market? Growth hacking over advertising Simple and scalable solutions
  6. 6. 6© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 What investors really want When you present a BUSINESS, you get questions around your business When you present a TECHNOLOGY, you get asked about your technology Investments are made in a BUSINESS
  7. 7. 7© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Capital Needs Know how much money you really need Have a detailed financial plan Use of proceeds / how do you use the funds What would you do with less / what with more Consider risks and business implications
  8. 8. 8© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Valuations 8 to 20 x forward looking revenue Current revenue for 3-6 month min Complete team of top people Clear vision and company direction Plausible business model Fully fleshed go-to-market execution Plausible and scalable processes Work very hard for your valuation
  9. 9. 9© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Down turner Lame companies: Team works part time elsewhere Solopreneurs (50+% equity) All tech or all mkt. people Hiring a CTO / Outsourcing development Advertising business model Money needed to start the company Local focus, unclear future XYZ company.ch, .io, .net, .co, .stupid
  10. 10. 10© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Structure your rounds before you go Seed 15% 85% | 25% 75% A 15% 72% | 25% 56% B 10% 65% | 30% 39% C 8% 59% | 20% 31% D 6% 56% | 15% 26% E 3% 54% | 10% 24% IPO
  11. 11. 11© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Value Added Investors Looking for Smart Money Decide what else do you need besides cash Reputation Experience in growing a company from scratch Specific expertise or access to specific resources Great teams select investors Mediocre teams get left overs
  12. 12. 12© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Break
  13. 13. 13© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Agenda Investor Readiness What investors really want How much money? From whom? How? What do you really want? Create the perfect pitch Your elevator pitch The 3 minute pitch deck Understand the actual funding process Are You Ready? 60 seconds introduction and finalist selection StartupTag presentation and alternative support Funding & Acceleration
  14. 14. 14© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 ThePerfectPitch
  15. 15. 15© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 The 9 slide, new direction deck Start with your success & market validation From now on never start with the problem again Talk about the traction you created Now you get their full attention Introduce your awesome team From now on never do that at the end Talk about how you got to the idea (problem) One slide only, no more than 20 seconds Show your disruptive business model Get your investor’s appetite to participate Go to market strategy How you actually attract customers, partners…. The actual product and it’s core function Show some base financial data, burn rate, investments & investors Where you’re going to take it This is your ASK page leave it on for the rest of the conversation
  16. 16. 16© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Company name Your name and title Your company What you do (1 sentence – 3 sec.) Your website URL, @twittername FB.com/pagename
  17. 17. 17© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Success & Market Validation Spoke with 42 customers “love it, pre order…. 5,000 news letter signups Over 300 feedbacks helped us further refine the product More than 500 advocates wrote or tweeted about us so far
  18. 18. 18© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Traction We started in Aug with 12 Alpha users By Jan we grew the test base to over 5,000 people willing to try it and give us feedback We currently ramp up to 25,000 users all based on word of mouth via online engagements
  19. 19. 19© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Team Axel Schultze Rockwell worked on Space Shuttle Ran a $500 MM department Marita Roebkes Entrepreneur PR Investor Rel. Partner Manager Dieter Kondek Former VP sales at Siebel $200MM sales with a new product line
  20. 20. 20© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 My Experience We recognized the following problem Solutions like xxx, xxx, xxx did not do the job as we liked it to do There are 5 Million TTT who have the same issue With ~ $300 Million/year spending we saw an opportunity...
  21. 21. 21© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Our Business Model Unlike XYZ we deliver the product... We charge $nnn and provide TTT We redesigned processes and helped companies reduce… Our initial target audience is VVV We expect $yyy by end of 20XX
  22. 22. 22© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 How we do it
  23. 23. 23© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 How we attract customers Organize regional events and get relevant speaker to help Promote events via social media We won Joe Shmo who blogs about XZY and will mention us monthly Go to clubs with branded t-shirts Organize growth hacking days once a month
  24. 24. 24© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Where we are $125,000 seed funding Feb 2xxx by friends and family Bootstrapping ever since Applied for a patent Current revenue ~ $5,800 / month Current burn rate $21,000 Seeking $600k seed II @ 4 MM post [know your valuation]
  25. 25. 25© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Where we want to take it Seeking 600,000 to grow 70,000 for events & marketing (no ads) 300,000 for 4 sales / marketing people 80,000 for additional engineer and lab 35,000 office 20,000 hosting and internet etc. 25,000 outsourcing / service provider We see an opportunity to get the company to an IPO (your exit) Website @twittername FB.com/pagename
  26. 26. 26© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Stop here !!!
  27. 27. 27© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 10 must haves for fundraising success Have an amazing team Have a bold vision – know where the market goes Have a compelling business model Have a rock solid go-to-market strategy Have an elevator pitch and stellar deck online Have a great video from founders and team Positive customer/user sentiments online Know how much you are raising at what valuation Have a clean cap table Know what kind of investor you want
  28. 28. 28© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Have the due diligence info available Company registration documents Last company tax filings Current cap table (Who, how much , when) Any IP relevant documents Product documentation, code, schematics Most current P+L statements (from start - today) Balance sheet Business projection (revenue, P+L, cash flow) Go-to-market strategy and plan Research material & sightings List of all team mates with function and salary List of users, customers, alliances, partners
  29. 29. 29© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Break
  30. 30. 30© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Agenda Investor Readiness What investors really want How much money? From whom? How? What do you really want? Create the perfect pitch Your elevator pitch The 3 minute pitch deck Understand the actual funding process Are You Ready? 60 seconds introduction and finalist selection Where we go from here Funding & Acceleration
  31. 31. 31© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Pitch Competition 1. 6-8 Companies present 2. The winners will be awarded at the evening event 3. All presenter get a chance to join the next Accelerator 4. All participants will have a chance to get funded
  32. 32. 32© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Accelerator One week entrepreneurs camp 1. Vision , Culture, Team 2. Disruptive Business Model Development 3. Go To Market Strategy 4. Customer & Business Growth beyond the competition 5. Capital & Follow on rounds 6 weeks guided execution
  33. 33. 33© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 You pitch – the jury makes notes 1. Presenting in alphabetical order 2. 60 second elevator pitch 3. Jury checks your business idea, team and pitch 4. We inform you in the next few days if you made it to the finalist contest.
  34. 34. 34© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Now it’s your turn 60 second elevator pitch 1. Your / company name 2. We are X co-founders 3. Problem we solve…
  35. 35. 35© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 © 2017, Society3. all rights reserved. This content is protected under the copyright law of Switzerland . All materials contained herein are the property of the Societ3 Group Inc. and may only be used, by an enrolled student for his or her own educational benefit. Society3 Group AG | 6004 Lucerne | (041) 511-2660 +41 (41) 511-2660 society3.com/AxelS Society3.com Online presences: http://society3.com/social Thank You

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