Topic: Getting traction with Viral Marketing. Viral marketing is one of the least understood, yet most powerful techniques to gain users, customers and spread the word about new products, events, growing blog readers and more. Axel Schultze will share some insights from amazing success stories with viral marketing and how you can apply it to grow your company. Society3 Startup Night

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S3 Accelerator
Viral Marketing
#Society3

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“Let’s create some buzz” Does that really work?
Creating a buzz is one of the
biggest mysteries to most
marketers
“Viral marketing” is mentioned
million times, only a few master it
Most viral initiatives vanish away
in random noise and die

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The anatomy of viral marketing
Transport mechanism
Your network
Your network’s network
Reproducibility
Content readiness
Infectious
Stickiness
Making people work with it
Having a purpose
Fuel
Ongoing online engagement

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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Asking people
‘help spread the word’
What do you expect they do?

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The Problem Society3 is solving
Most early adopters are happy
spread the word for you.
Now YOU must help them
with a story to share!

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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Buzz
Technology:
The fastest way to
gain attention
1) Create a simple story
2) Make it easy to share
on networks you prefer
with just a few clicks!

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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012

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Buzz Economics

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Buzz vs. conventional adds

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Buzz Long Tail
Just last 30 days

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Community Budget

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5 steps to prep a campaign
1) Create the story
2) Launch the buzz campaign (share the buzz page)
3) Personally engage with your advocates
4) Reach out to key individuals
5) Monitor & Amplify

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Most Common Mistakes
No personal engagement with advocates
The message is written egocentrically
Having no clearly defined target audience
Weak online presence
Unclear benefits
Hoping network propagation is automatically

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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Sustainable success!
Take advantage from new dynamics:
What’s posted on the web,
Stays on the web
Conventional advertising just evaporates

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Traction with Blogs, Products, Events

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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Get more
buzz for you

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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
From
Self Promotion
To
Recommendation

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www.society3.com/traction-booster/

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Next steps
1. Individual meeting how that could work for you
2. If you then feel ready to go-to-market, we’ll work
with you individually to prepare what’s needed to
attract your market
3. Go viral as much as good as you can