2. To create compelling Promotional Video about
any of your products or service, you need
story that grab your audience attention.
In this article, you will be introduced
to simple steps on how to write a
good script and make you mission
Quite Easily Done.
3. Let’s take Softex SMS CAMPAIGNS, one of Softex
service, as an example along this article.
First, ask yourself what distinguish
your product among the other ones?
Upon the chosen example, the value
proposition of this service
is “How to create cost effective
with wide reachability marketing
campaign?”
4. Second, write down the features of your product in
maximum FIVE points; keeping in mind how can
these values solve your clients’ problem. For
example, Softex SMS Campaign can provide the
following features:
Cost Effectiveness Packages Suit Your Marketing Budget
Reliable Coverage Sender for All Three Networks in Egypt
No Credit Expiry with Balance Calculation of Credit and Usage
5. Third, you are ready to crystallize
your unique selling points
through writing creative story telling video
6. Eventually, here are some Bonus Tips for you:
•The video duration should be 60:90
seconds
• The first 7 seconds are very critical in
creating any promotional video
because the viewer decides whether
to continue watching or not.
• finalize your video with a “call-to-action”
and your contact details.
7. If you are interested to learn more about
Animated Promotional Video,
Visit Softex Website: w w w . s o f t e x s w . c o m
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