A Latest Research on

1. Internet Users Publication No. 5
Latest Statistics on mobile usage and adoption to inform your mobile marketing strategy
in the most competitive environment.
“This is the truth that Mobile will become the fixed internet access by 2014” was the important
news from the info graphic later in this post.
As we know about the rising trend of mobile users in the whole world. keeping in mind this
increasing trend many companies try to adopt this in mobile marketing.
Global increase in use of mobile browsing – Nov 2012
Here you will find some interesting latest research which shows you how the mobile users vary
between different regions of the whole earth.Specailly this progress is amazing in the Asia
region.
Source: Pingdom, Nov 2012
The below given data will proof that and show that how mobile industry grow especially in
previous two years.
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2. Internet Users Publication No. 5
Consumer preferences for using mobile commerce for retail
This fact shows from the below stats that cell phones access to the internet will exceed desktop
access by 2012.But on other side adoption rate not satisfactory according to the new research
published by eMarketer onApril 24th, 2012.
It shows that PC/laptop purchases are preferred by 87% of respondents, with mobile
websites preferable compared to apps for retail.
Mobile usage statistics in Europe
We now add some detail to consumer mobile preferences using the latest July 2012 Comscore
Mobile Lens data on Mobile phone usage.
The latest data (collected in 2012) shows that mobiles are not used as widely as might be
expected, by the Mobile companies. Given the hype, for different web applications across
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3. Internet Users Publication No. 5
Europe, with just 32% using a mobile browser across these 5 European countries, although the
figure exceeds 40% in the UK.
Mobile retail usage in Europe
When we visit the retail usage we observe that 1 in 10 use mobile access to retail sites through
mobile web and apps.But on the base of future predictions. There is huge growth and potential
80% suggesting a brighter future for mobile usage.
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4. Internet Users Publication No. 5
If you’re a retailer planning your strategy then the report has additional info on breakdown
between mobile web and app access to retail. The stats that matter most will be the % of visitors
already accessing or buying by mobile and I know this is over 10% in many cases.
In 3 years mobile “should” take over desktop internet usage
What do you thought? Either way – this info-graphic from Microsoft Tag provides some serious
food for thought or it’s great to see this data together to help with future marketing planning
within the competitive enviornement.
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5. Internet Users Publication No. 5
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6. Internet Users Publication No. 5
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7. Internet Users Publication No. 5
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8. Internet Users Publication No. 5
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9. Internet Users Publication No. 5
References: If you want to compete in the future on web world along with your online business
and keywords. Then you should adopt all increasing web trends as soon as possible. For the
future planning in different online trends like Webdesign.Socail media, Internet Marketing and
Online Marketing this data will help you for the long term planning like make your site friendly
Mobile optimized.
Author: Sohail waris
For Further details: Sohail-waris@hotmail.com
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