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Social media facts
1. 12/4/2012
Latest Facts of Social Media | Sohail waris
Social Media Important latest facts which must be affected on all online business….
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2. Latest Facts of Social Media
No one can deny from the effectiveness of social media and marketing through social media.90% of
world companies using social media for techniques, platforms and best practices continue to evolve.
You should know about the importance of Pinterest in your marketing mix strategy.
Secondly more effective tools are Video marketing and blogging. Blogs must be creative, unique, real
and interactive. What will likely be the hot trends in social media over the next couple of years?
Here we are discussing some real facts of Social Media.
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4. 39 Social Media Stats Real facts
1. It is expected to raise up to 57% of users at social media from current ratings of 16%.The second-
most used channel, behind only face to face interaction—within five years. (Marketing Pilgrim)
2. 30% of the world’s entire population is now online along with the social networks which becomes
the most popular world’s online activity—It means that more than 250 million tweets and 800 million
Facebook status updates are now published every single day. (MindJumpers)
3. Brazilians have the highest number of online friends which estimated averaging 481 friends per user,
along while the Japanese average only 29 friends. (MindJumpers)
4. 56% of Americans have a profile on Social Network. (Convince & Convert)
5. Social networks along with the Free blogs In the U.S reach nearly 80% of active U.S. Internet users
and represent the majority of Americans’ time online. (MediaPost)
6. 60% of people who use three or more digital means of research for product purchases. 48% of these
consumers responded to a retailer’s offer posted on Facebook or Twitter. (MediaPost)
7. 90% of marketers now use social networks in their online marketing efforts, but growth has
plateaued; the figure was 89% in 2011. (eMarketer)
8. Half of all social media users are between 25 and 44 years old, (Pingdom)
9. Men tend to dominate on technical sites (e.g., Slashdot is almost 90% guys); LinkedIn is close to a
50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for
almost 90% of Pinterest users. (Pingdom)
10. Social media and blogs reach 80% of all U.S. Internet users. 91% of experienced social marketers
see improved website traffic due to social media and 79% are generating more quality leads through
internet Marketing. (Business2Community)
11. 90% of companies with 100 or more employees use social media in their marketing mix. 83% use
Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth
in Twitter use. (eMarketer)
Social Media in the Enterprise
12. Just 23% of Fortune 500 companies maintain their active blogs related to their products, vs. 37% of
Inc. 500 firms. (V3 Integrated Marketing)
13. 35% of the top 100 Fortune 500 companies have a corporate blog compared to 14 percent of those
Fortune 500 companies in the bottom 300-500 of the category, i.e., top companies devote more attention
to their corporate blogs than those in the bottom of the pack. (V3 Integrated Marketing)
14. 62% of Fortune 500 companies have an active Twitter account, while 58% maintain a corporate
Facebook page. (V3 Integrated Marketing)
15. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest),
Fortune 100 company names are mentioned more than 10 million times per month. (Digital Buzz Blog)
16. The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter. (Digital
Buzz Blog)
17. 87 of the Fortune 100 companies are now active on at least one social network. 82 use Twitter, 75
have a Facebook page, 50 are on Google+ and 25% use Pinterest. (Digital Buzz Blog)
18. To accommodate different product lines, business units and geographies, the average Fortune 100
company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube
channels. (Digital Buzz Blog)
19. Fortune 500 companies tend to be antisocial. Less than half of Fortune 500 businesses provide a link
to their Facebook profile or Twitter handle on the Contact Us page of their Web sites. About 27% of
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5. Internet Users Publications No. 4
consumer-facing Fortune 500 corporations do not list social media channels on their Web site home
page, 89% do not list an e-mail address on their site, and 13% don’t list a phone number on their
Contact Us page. (MediaPost)
Social Media Use in the C-Suite
20. 71% of consumers suggest that CEO of the all companies should be participation in social media
leads to improved brand image. (41 Stories)
21. Only 3.2% of Fortune 500 (largest companies) CEOs have a Twitter account compared with 17%
of Inc. 500 (fastest-growing companies) CEOs. (41 Stories)
22. 52% of CEOs who are active in social media say that it helps their companies rise in search
rankings, and 48% say that social media has generated qualified sales leads. (41 Stories)
23. Though 94% of corporations use social media in some way and 58% of executives acknowledge
that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no
presence on any social network. 26% are on LinkedIn, 8% have a Facebook page and just 4% use
Twitter. (Business Insider)
24. This is the case even though 82% of buyers say they are more likely to trust a company whose top
executive is active on social media, and 81% of employees believe that social CEOs are better leaders.
(Business Insider)
Social Media and Human Resources
25. 40% of organizations have a formal social media policy,. (Resume Bear)
26. 92% of recruiters use social media to find new candidates, up from 82% in 2010.. (Ragan.com)
Facebook Stats
27. 20% of all pageviews on the web are on Facebook. (Jeff Bullas)
28. Half of all Facebook users from the whole world use it on mobile devices, at least occasionally. (Jeff
Bullas)
29. Social media fatigue? Though 20% of Facebook users say they check in on the social network once
or twice per day, 52% plan to spend less time there in the future. (SodaHead)
30. 73% of users believe that another social network will eclipse Facebook. (SodaHead)
Twitter Facts
31. Twitter attracts one million new users per day a great reality and truth of social media. (Jeff Bullas)
32. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.
(HubSpot)
33. 53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook.
(Convince & Convert)
34. 76% of Twitter users are active tweeters, up from 47% in 2010. (Convince & Convert)
35. Twitter users now post 340 million tweets per day. (Digital Buzz Blog)
YouTube and Video Marketing Trends
36. YouTube is the third-most-visited site on the web, with two billion views per day. (Jeff Bullas)
37. YouTube use accounts for 10% of all traffic on the Internet. (Jeff Bullas)
38. 76% of marketers said they planned to increase use of video and YouTube in 2012. (HubSpot)
39.. There are 1.5 million business-related searches on YouTube each day, and 75% of senior executives
say they watch work-related videos at least weekly. (Earnest B2B)
References: Keeping in mind these facts you can promote your E-Business, web design, Mobile
marketing, online marketing and Internet marketing as well.
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6. Author: Sohail Waris
For further information or required information’s Mail me. Sohail-waris@hotmail.com
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