Singapore smart opportunities webinar 13.3.2017

SINGAPORE – THE FIRST TRULY SMART NATION BY 2025
OVERVIEW OF SINGAPORE AND SMART OPPORTUNITIES
WEBINAR 13.3.2017
RIKU MÄKELÄ, COUNSELLOR, INNOVATION AND TRADE AFFAIRS
EMBASSY OF FINLAND IN SINGAPORE

SINGAPORE
• An island
• Population same as Finland
• Land area same as Tampere
• GDP/capita double of Finland
• More like a company building
its brand than a country
• 1000 Finns
• 140 Finnish companies
registered
in Singapore
• Most of the foreign companies
coordinate their Southeast Asia, Asia or APAC-India operations from Singapore
Team Finland Future Watch Report: Singapore – the First Smart Nation by 20252

SMART NATION INITIATIVE
A coordinated effort to use digital solutions to
manage upcoming challenges for the country.
Led by programme office under the Prime
Minister’s office. Main agencies are
• Government Technology Agency GovTech
• Information and Media Development
Authority IMDA
3
Singapore wants its companies to
provide smart cities to the rest of the
world based on its own growing
experience.
Future Watch report: Singapore – the
First Truly Smart Nation by 2025

OPPORTUNITIES: SMART NATION IN SINGAPORE AND SMART CITIES
THROUGH SINGAPORE
• Singapore develops the infrastructure,
enables and encourages private sector
and directs substantial funding to make
the Smart Nation to happen.
• Finnish companies can find future
business opportunities from Singapore
and tap into bigger opportunities in
China, India and Southeast Asia by
partnering with Singapore based big
players.
• In addition to wide range of needs for
ICT solutions for digital infrastructure,
different sectors are scouting for
technologies for their digital future.
Promising sectors for Finnish offering
include remote monitoring, waste
management, traffic and logistics,
healthcare, education and
government’s online services.
4
ENABLING
NETWORKS &
PLATFORMS
CONSTITUENTS,
COMMUNITIES AND
ORGANIZATIONS
IMDA
APPLICATION
CLUSTERS
HDB/JTC
(Property/Housing)
Public Utilities Board
Smart Housing
(HDB Estates)
Autonomous
Transport
FEDERATED API
DEVELOPMENT
Singapore
Power
Government of Singapore
LTA (Transport)
Singtel • M1
• StarHub
• (4th pending )
Universities (e.g. NTU)
Healthcare &
Assistive robotics
FinTech
CLOUD SERVICES &
INFRASTRUCTURE:
Singapore has ~50 data centres
and is preferred regional hub
Smart Nation Programme Office (SNPO) STRATEGY
Info-communications Media Development Authority (IMDA)  PLATFORM
Government Technology Agency of Singapore (GovTech)  GOVERNMENT
A*STAR (and Universities)  RESEARCH
MAS (FinTech)
PUB / EMA (Utilities)
SkillsFuture Singapore (Training)
Building and Construction Authority
(BCA)

SURBANA JURONG
AND SMART CITIES
• Engineering consulting company, plans, leads
projects, operates
• ” Singapore, 25 November 2016 – Surbana
Jurong and Microsoft announced today that they
have signed a Memorandum of Understanding
(MOU) to jointly develop cloud-based Smart City
in a Box solutions, while enhancing its suite of
applications, in the Asia Pacific region.
• Launched in July 2016, Surbana Jurong’s Smart
City in a Box is an integrated set of solutions with
a dashboard that allows city officials to load
customisable applications (Apps) in four key
areas – security, efficiency, sustainability and
community. This enables them to track, monitor
and manage cities better.”

SURBANA JURONG SMART CITY IN A
BOX IN HDB FLATS IN SINGAPORE
• 1 million HDB flats in Singapore (gov
supported housing
• 40 000 CCTV cameras,
huge number of sensors,
millions of free data feeds, etc
• Data comes to monitoring center for
storage, analysis and reactions
• Needs:
• Apps for citizens, private service
providers, public sector representatives
• Big data analysis algorithms and tools
• basically, anything that could add value

SALES LEADS: TECHNOLOGIES FOR SMART CITY OPERATOR
1) Maintenance Feedback &
Inspection
2) Lights management
3) Climatic Modelling
4) Energy Monitoring and
management
5) Water Quality monitoring
6) Community Feedback (iTown and
Text Mining)
7) Smart Home & community
8) Drowning Early Detection
9) Facial Recognition, Safety &
Security Surveillance
10) Intelligent Lock & Hazmat Tracking
11) Smart Traffic monitoring
12) Predictive Asset Maintenance and
Monitoring
13) e-Government

OPPORTUNITIES: HEALTHCARE
• 80% of hospitals are public, 80% of clinics are private
• Doubling the number of people over 65 years old int0
900 000 by 2030
• Four new public hospitals by 2030 by MOHH
• 19 new public nursing homes by 2020
• Ministry of Health MOH takes care of regulation
• Ministry of Health Holdings Ppt Ltd MOHH operates
the public side with its companies, agencies and
healhcare provider organizations
• Big support from both public and
private sector for innovation,
startups and industry-academia
cooperation in health tech and
life sciences

OPPORTUNITIES: EDUCATION
• Ministry of Education is working on a national portal
to provide all schools access to digital learning
contents.
• The plan is to have APIs for third parties to make their
eLearning solutions and contents available through
this system to teachers and more than 500 000
students in K-12 schools.
9
• GEMS, a chain of international schools, is a partner
for Suomi Finland 100 Singapore for Education
Symposium event in September

OPPORTUNIEIS: FUTURE
PORT & MARITIME
• Sales Lead: Scouting group of 10
Singaporean companies will look for
technologies to a new semi-automated
container depot from Finland in May
• Team Finland maritime/ports day, led by
City of Helsinki, in Sept in Singapore10
• Singapore port will move
to a new location in
stages in 20 years and will
be double the capacity
• Business Opportunity
report: Solutions for
Singapore’s New
Megaport

SALES LEADS: TECHNOLOGIES FOR A PORT
Looking for companies/startups to invest in, for small stake equity.
1) Smart machines and systems: connected network of equipment streaming situational data for
enhanced sense making and pre-emptive responses.
2) Pre-emptive health, safety and security management. Integrated analytics-supported HSS
management for prevention before mitigation.
3) Sustainable environment: smart systems around energy consumption, recycling and emissions.
4) Integrated and optimized operations: data-driven operations for consistent & sustained high
productivity, asset utilization and customer service levels.
5) Automated container handling:
6) Submersible drones
• UAV and underwater drones
• Smart cranes, smart workshops, smart maintenance
• Predictive maintenance, trolley rail imaging systems, vibration monitoring systems
• Automated washing, AGV in workshop for auto parts delivery, semi-auto rut runners for fire
charge

OPPORTUNITY:
SERVICE DESIGN
• The Singapore government’s
Design Masterplan 2025
• The plan is to make enable an
innovation-driven economy by
changing how we look at design &
develop and enhance the design
being used to solve business
solutions and improve productivity.
12
• Business Opportunity: Service Design
Opportunities in Singapore
• Design / Service Design / Designing Better
Life are theme/s that cut through all b2b
events of Finland in Singapore

SALES LEADS: SINGAPOREAN INDUSTRIEL COMPANY LOOKING FOR
ENVIRONMENTAL AND CONSTRUCTION SOLUTIONS
Looking for companies to invest in.
1) Environmental services, e.g. relating to oil-and-chemical waste management, waste-to-energy
treatment (exclude plasma technology)
• It could be operators of waste management facilities or manufacturer of waste treatment
equipment with particular focus on Waste chemical, Oil and water
• For manufacturer, with in house proprietary knowhow.
2) Construction, e.g. relating to Prefabricated Prefinished Volumetric Construction (PPVC),
lightweight materials
• Manufacture construction materials (it can be construction chemicals, Dry board/wall, light
weight concrete, composite fibre, etc), rather than offering services
• Have own proprietary knowhow
• Products are portable/exportable

ENTERING THE MARKET
• Part of your strategy?
• Enough resources?
• Both proactive and reactive approach
• Geographical area?
• Establishing a company
• Establishing a representative office
• Finding a representative, dealer, manufacturer, e tc
• Fully self-owned or a joint venture?
• Test your value proposition and ideas first

SINGAPORE’S CULTURE AND BUSINESS ENVIRONMENT
5.5M PEOPLE 720 km2 52 YEARS OLD NATION
1.5 FOREIGNERS ENGLISH AGEING POPULATION
DGP/capita 80k USD (PPP) MONEY
COUNTRY OF DOERS
ROUTE AND HUB TO APAC-INDIA VISION+STRATEGY+IMPLEMENTATION
NOT CORRUPTED SOLUTION ORIENTED
PRESS FREEDOM.. GOOD MONEY FOR TANGIBLE BENEFITS OR PRIVILEDGE
AVERSION TO PAYING FOR CONSULTANTS
PUBLIC PROCUREMENT
MULTINATIONAL CORPORATIONS
SMEs STARTUP SCENE
GRANTS AND OTHER HELP EDB & SPRING

SINGAPORE’S STRENTHS AND WEAKNESSES AS A PLACE FOR BUSINESS
STRENTHS
• Ease of setting up a business
• Stable political climate and rule of law
• Huge mobile and online penetration
• Robust financial and technical infrastructure
• Access to foreign investment
• No corruption in a corporation
• Highly sophisticated society
• Highly educated population
• Fast pace of change and development
• Diversity of race, religion and culture
WEAKNESSES
• Shortage of technical talent
• High cost of living
• Shortage of investment past series B stage
• Small local market

OPTIONS FOR THE NEXT STEPS
17
Strategy without
entrepreneurship
is central
planning.
Entrepreneurship
without strategy
leads to chaos.
David Collis in Harvard
Business Review
1. Advise by Team Finland in Finland and in Singapore
2. Connections to experts and consultants
3. Door opening services
4. NUS Market Access Program through Tekes
5. Business Opportunities (both the published ones and the ones
under work)
6. Sales Leads (both the published ones and the ones under work)
7. Suomi Finland 100 Singapore SF100SG joint PR and marketing
operation
8. Singaporean delegations and scouting expeditions to Finland
9. Delegation trips to Singapore
10. Events where Team Finland and SF100SG provide special added
value for participating Finnish companies

BUSINESS OPPORTUNITIES
18
I am more than
convinced that we
should increase our
collaboration at a
practical level,
especially in
areas such as
transportation and
automatic vehicles,
healthcare, safety
and education.
Pekka Soini, CEO of Tekes
1. Public Sector Smart Nation Pilots
2. Digitalization of Healthcare Processes
3. eLearning - Access to Singapore Schools
4. Smart Waste Collection Pilots
5. Service Design
Singapore, Feb 17th 2017
Pekka Soini, CEO of Tekes, the Finnish Funding
Agency for Innovation in Finland with
Jacqueline Poh, Chief Executive of
Government Technology Agency Singapore in
Suomi Finland 100 Singapore Dialogue series:
“Facing common challenges” – Digitalization
of a Nation.

SALES LEADS
19
On the next trip to
Finland, we will be
looking for solutions
to a future container
depot that will be
semi-automated.
Leader of a Singaporean
business delegation
The following sales leads are under work:
1. Energy Efficient Green Building Pilots
• 30% improvement in energy efficiency
• Looking for technologis for pilots where
gov gives 80% grant for building owner for
the pilot project
2. Solutions for Semi-Automated Container
Depot
• 10 companies in Finland in May looking
for technology solutions
3. Data Enabled Services for 1 Million homes –
Surbana Jurong HDB flats case
• Currently generating a long list of
potential apps, algorithms, etc to start
cooperation with Surbana Jurong

SUOMI FINLAND 100
SINGAPORE
20
Opportunity for a year long
partnership for PR and marketing
Embassy of Finland is one of the
partners representing the Team
Finland network
Suomi Finland 100 Singapore is a non-
profit association to coodinate the
cooperation of all activities under the
Suomi Finland 100 theme in Singapore
in 2017

DELEGATION TRIPS TO AND EVENTS IN SINGAPORE
21
Artificial intelligence,
robotics, big data,
and 3D printing or
additive
manufacturing, are
platform
technologies which
are going to
completely transform
the way we live,
work, play, mobilize,
meet and
communicate.
Vivian Balakrishnan
Minister for Foreign Affairs
April Ageing and Health: healthcare delegation to Ageing Asia and
Finland’s side events
April Maritime Week + Finnish maritime side events
May InnovFest Unbound: Smart Nation week TF Singapore connectiona
to event + Finnish innovation and entrepreneurship side events
May CommunicAsia: EU Business Avenues delegation (full) + Finnish
ICT side events
Aug Healthcare Devices: EU Business Avenues with Finnish healthcare
side events in Singapore and Thailand
Aug in Finland: ASEAN + Australia roadshow in Helsinki 18.8. + Tampere,
Oulu Rovaniemi
Sept 18.-22.9. power week: general events SWITCH, InnoVentures and
Slush Singapore plus Finnish side events on education, health and
maritime
Nov-Dec Finland Fridays on education, health, service design and
entrepreneurship

NEXT STEPS
22
Do, or do not.
There is no try.
Yoda from Star Wars
• Check out the materials that will be shared after the webinar
• Stay up-to-date about Singapore opportunities and events at
Team Finland Singapore web page
• Follow what is happening under Suomi Finland 100 Singapore
• Follow the Team Finland www.marketopportunities.fi for all
country reports, future watch reports, business opportunities
and sales leads collected globally
• For more information and discussions about Singapore and your
business. contact your local Team Finland expert and/or Riku in
Singapore riku.makela@formin.fi

SINGAPORE – REITTI KAAKKOIS-
AASIAAN, KIINAAN JA INTIAANNEXT: EMAIL RIKU.MAKELA@FORMIN.FI TO TELL ABOUT YOUR BUSINESS AND YOUR
SINGAPORE INTERESTS & FIX A MEETING TO TALK MORE

Text and photos:
Riku Mäkelä
Counsellor, Innovation and Trade
Embassy of Finland in Singapore
riku.makela@formin.fi

Singapore smart opportunities webinar 13.3.2017

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