A brief case study for the successful social media campaign conducted for iTimes promotion around the movie Humshakals. Our objective was to create awareness for the movie release & drive social media engagement. See what we did.

1. Humshakals Contest
Case-Study

2. Introduction
Keeping with the trend of doing contest around
Bollywood, iTimes wanted to cache in the popularity of
Humshakals movie.
A 2-day contest was launched to promote the release of
Humshakals movie on June 17.

3. Objective
The objective of the contest was drive
maximum participation & create social media
engagement on the platform.

4. Contest Idea
This is how the campaign looked like.
• The campaign #Humshakals Contest
was run only on Facebook.
• An exclusive bit-ly link was created
for the contest:
http://bit.ly/humshakals-contest
• The objective of the campaign was
to increase the engagement on the
Facebook page.

5. Contest Promotion Across Twitter
• An exclusive hashtag was introduced for the contest
on Twitter. #HumshakalsContest
• In 4 days, the total reach for the contest was 18,088
• Total Number of Impressions: 58,577
• Number of tweets by Contributors: 50

6. Across Twitter
• Total number of Contributors to the #HumshakalsContest: 19
• Number of Retweets : 21

7. Across Pinterest ,Google+ and Facebook
Pinterest Google+
• The campaign was run on Twitter using the
hash tag “#HumshakalsContest”.
• The contest was promoted on Google + &
Pinterest as well.
• The idea was to send maximum traffic from
these platforms to our contest link.
http://bit.ly/humshakals-contest
• We got 165 Clicks from the above-mentioned
bit.ly link.

8. Across Facebook
• We also did a text post in between to remind the audience of our ongoing
Humshakals contest.
• The total organic reach of the text post was around 28,800.

9. Achievements
• The campaign was run organically.
• 29,344 was the total organic reach
with a total of 1,088 organic post
likes.
• 1088 Total Post Likes
• 775 Comments
• 659 Shares

10. Thanks!
Find out more about us at
www.solomosalsa.com