9 steps to quickly improve your LinkedIn profile and use it for B2B sales!

1. 9 steps
to quickly improve your Linkedin
profile and use it for B2B sales!

2. 9 steps to use LinkedIn to build credibility,
network and track leads
#FESTAMARKETING

3. Fill out your profile - COMPLETELY
Have a
professional
picture (smile!)
Optimize your headline Have a complete summary
List your skills
State achievements
Get recommendations from colleagues
and customers!
Share news!
#FESTAMARKETING

4. FILL OUT your profile summary (sample)
#FESTAMARKETING

5. Be found on search engines
5#FESTAMARKETING

6. 6
Identify new prospects:
View “Who’s Viewed Your Profile?”
Doesn’t my friend
work in a
software
company?
#FESTAMARKETING
I wonder if he can
help me justify the
business needs with
my executives…

7. 7
Proactively develop your network
#FESTAMARKETING
CONNECT
NETWORK
COMMUNICATE

8. Leverage your network
8
YOU
Contact
Contact
Contact
Contact
2nd
2nd
2nd
2nd
2nd
3rd
3rd
Decision-
makerDecision-
maker
Decision-
maker
#FESTAMARKETING

9. Get the news you care about
#FESTAMARKETING

10. Gather Intelligence – researching contacts
#FESTAMARKETING

11. Contribute to and share news!
Share ideas through status updates, and participate in groups
#FESTAMARKETING

12. Generate thought leadership
Create and join Groups: Engage around common interests
5
Join many
Participate in a few
Manage one
#FESTAMARKETING

13. BONUS! Upgrade your membership!

14. Conclusion: Becoming a LinkedIn Pro
Have you own brand: Build a strong online
reputation that showcases your
experience and increases your credibility
Get the scoop: Use social media to find
information for sales conversations
Grow your network: Build relationships
with people who can share information
and provide referrals
Share news: Share news that is interesting
to your followers and contacts
Use tools to help: Taking advantage of
innovative solutions like Hootsuite
Build Your PROFILE
Gather INSIGHTS
Develop Your
NETWORK
Share NEWS
Use SOLUTIONS
#FESTAMARKETING