A presentation which explores the SEO benefits of being included into Google News. From organic traffic increase, to backlinks exposure and brand reputation management. Those and much more elements which should be considered into your SEO strategy.

1. Getting into Google
News: why it’s
worth it
#BrightonSEO @SoniaMazzotta

2. 1.
The window to the
world can be covered
by a newspaper
Stanislaw Jerzy Lec
(Aphorist and Poet)
@SoniaMazzotta@SoniaMazzotta#BrightonSEO

3. 2.
The window to the
world can be covered
by a newspaper Google
News
Sonia Mazzotta
@SoniaMazzotta#BrightonSEO

4. SITE
NEWS SEARCH VISITS
PERCENTAGE OF
TOTAL SEARCH
VISITS
dailymail.co.uk 72,220,200 7.88%
telegraph.co.uk 65,805,850 16.39%
independent.co.uk 29,110,200 14.34%
News Sites Ranked by Google News Traffic
2014 Data from SimilarWeb PRO.
#BrightonSEO @SoniaMazzotta

5. Other Sites Ranked by Google News Traffic
SITE
NEWS SEARCH VISITS
PERCENTAGE OF
TOTAL SEARCH
VISITS
wired.com 7,675,200 11.70%
mashable.com 4,915,500 4.35%
techcrunch.com 3,763,800 7.65%
2014 Data from SimilarWeb PRO. @SoniaMazzotta#BrightonSEO

6. This is all great...
but where’s the
catch?
#BrightonSEO @SoniaMazzotta

7. “

8. Top Mistakes When Applying
Not newsy
Unprofessional
Ads
No contact
Inconsistent
Author

9. “
Why is it worth it? What are the SEO
benefits?
#BrightonSEO @SoniaMazzotta

10. BENEFIT No. 1
EXPOSURE
#BrightonSEO @SoniaMazzotta

11. Exposure: what does it lead to?
■ Huge increase in organic traffic
■ Rapid indexing of articles
■ Exposure to natural backlinks
■ Increase of brand awareness
■ Better control of brand reputation on
SERPs
#BrightonSEO @SoniaMazzotta

12. Organic Traffic Uplift

13. Backlinks Increase
@SoniaMazzotta#BrightonSEO

14. Better control of brand reputation on SERPs
Own it!
#BrightonSEO @SoniaMazzotta

15. Easy to rank for very competitive keywords (even if for
short time)

16. #BrightonSEO @SoniaMazzotta
You should Integrate Google News with Content
Marketing

17. Wise use of news integrated with your campaign

18. Set up an initial article with a
prominent keyword at the
beginning of the headline
Promote
immediately
through different
channels (social,
RSS, emails)
Update the article
with fuller content
(Google News will
re-crawl it)
Break Through the News in 3 Easy Steps
#BrightonSEO @SoniaMazzotta

19. Make sure
your RSS
updates
immediately
Build a list of
News
contacts and
bloggers
Build up a
strong and
influential
following on
social media
sites
Get Early Citations
#BrightonSEO @SoniaMazzotta

20. Increase the CTR with good pictures

21. Stay Ahead with Google Trends
OK, this is an old one. But planning and analysing
trends really does make a difference!
@SoniaMazzotta#BrightonSEO

22. Make sure the
website is mobile
friendly
...have you heard
about AMP?
#BrightonSEO @SoniaMazzotta

23. Accelerated Mobile
Project
A framework from Google for
creating fast-loading mobile
web pages
Place your screenshot here
#BrightonSEO

24. AMP: what makes it
fast?
- Limited tags
- Streamlined CSS
- Standardised JS +
components
- Lazy loading and rendering
#BrightonSEO

25. AMP: what are the
benefits?
- Your brand is more likely
to rank higher
- More visibility
#BrightonSEO

26. EXPOSURE
That’s our goal
#BrightonSEO @SoniaMazzotta

27. In Summary
Organic Traffic
We saw an uplift of 66% for the
organic traffic relevant to the blog.
Rankings are not directly influenced
by Google News
Brand Reputation
Thanks to the inclusion it is possible to
have a better control of brand
reputation by developing articles and
press releases about the brand itself.
Backlinks
Exposure means more backlinks on
the way. It will increase the DA.
Temporary
Rankings of HVK
By placing the event keyword at the
beginning of the headline
AMP
You can create fast mobile pages
which will likely rank higher on Google
Universal Search
Integration With
Content Marketing
The indexed articles can give more
exposure to your content marketing
efforts

28. #BrightonSEO @SoniaMazzotta
Submit your website into Google News simply
following these steps https://support.google.
com/news/publisher/answer/40787?hl=en-GB

29. Thanks!
Any questions?
You can find me at:
@SoniaMazzotta
https://uk.linkedin.com/in/sonia-
mazzotta-b8831233
#BrightonSEO @SoniaMazzotta