2. Two factors you should balance regarding your
business card strategy are a UNIQUE DESIGN and AN
ENGAGING delivery.
A snazzy card is no good if you hand it out left and
right without an exchange of pleasantries and ideas,
but a poor quality card can undermine even the best
rapport or the most persuasive conversation.
3. For the owner of Digital Fresh, a New York City-based
marketing and communications firm, the most important
qualities for his business card were that it be memorable
and that it be sharable.
He can speak with some authority on the latter subject;
his card was so sharable that it was not only passed from
hand to hand, but photos of it got picked up online
including in Inc.'s "10 Most Creative Business Cards"
4.
5. Step 1- choose the material for your card : plastic,
paper, metal, rubber etc.
Step 2 – choose the theme: with or without images,
colors on it etc.
Step 3 – choose the right and matching content to be
on it
Step 4 – creative design for being memorable
Step 5 – share
OR
Step 1 – hire designer
Step 2 – order in qualified printing company
Step 3 – share confidently
6.
7. So you have limited space to represent yourself above and beyond
any networking conversations that you'll had with the people you
meet. What should stay and what should go?
The consensus is that your name, company name, title, phone
number and e-mail address are the bare minimum. Some crucial
additions if you have the resources are your company logo and
your Web address. Physical address is increasingly less relevant
though in some industries it might still be advisable to include.
You'll also want to adapt it to your industry, for example, if you're
in the social media marketing field, you might include links to
your accounts on various platforms.
8. In addition, as the popularity of card scanners grow, you'll want to make
sure your card is scanner friendly. Here's some other options to consider:
Don't place text over images
If included, keep images simple
Avoid shading, italics or underlining
Use a clear, readable font such as Times New
Roman or Helvetica
Make sure there's enough space between different
lines on the card so they remain legible
9.
10. Here are some aesthetic choices to avoid:
Don't be Cheap – "I will not do business with anyone who has
a business card that says 'printed free by Vistaprint,'“. It looks
unprofessional if you're not willing to invest anything in
making a good impression.
Being Unoriginal – Even if you don't have a fat wad of cash to
spend on your business card you shouldn't get a template
because it's less memorable and less effective.
Don't Laminate It – A surface that the recipient of the card can
write on makes it easier for them to take notes on your
meeting to help remember it.
Don't Overcrowd It – Some people get business cards that fold
out just so they can squeeze some extra information on the
card but you're better served by keeping it simple.