It's war - is your strategy autonomous, or just driverless? A war is being waged on multiple fronts to decide who will dominate Megatrend No. 1 in the global auto industry - autonomous vehicles. Technical knowledge is power, of course, but strategic shrewdness will be the decisive factor. The right technology with the wrong strategy — or the right strategy with the wrong partner — could prove disastrous. Why? The new technology is reshaping the industry. A new cast of competitors has emerged. A comprehensive, authoritative new report, “The Autonomous Vehicle Revolution: How It Will Affect the Automotive Industry ,” details the competitive framework and provides the view from inside the industry: The facts and fundamentals behind the hype. The players. The threats. The opportunities.

1. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com
Jean Todt, President of the FIA - “Connected cars are
revolutionizing our daily mobility by providing safer, cleaner and
smarter ways to travel
Carlos Ghosn, chairman and CEO of Nissan – “There is a big
difference between autonomous drive technology … and self-
driving cars
But are we seeing the tip of a long established automotive
development path or the beginnings of a revolution?
Dr Dieter Zetsche, head of Mercedes-Benz Cars said recently. "The car is growing beyond its role as a
mere means of transport and will ultimately become a mobile living space."

2. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com
OEMs and their supply base are very active - but so are Google and Apple
When will OEMs bring an
automated car to market?
Announcements are many and
varied
Diagram by Mojo Motors

3. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com
The mainstream automotive sector is notoriously difficult to break
into requiring well developed and specialised competencies
The connected car is the next great opportunity for the IT giants –
are they trying to pull off a true disruptive intervention?
The current and future crop of Advanced Driver Assistance
Systems form the building blocks for autonomous cars
Automotive systems expertise, electric and electronic architecture and sensor technology are critical

4. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com
An increasingly complex range of internal and external sensors, and the fusion of information from them
is vital
The incremental set of systems from ADAS applications that, with the addition
of a wide range of other functions can add up to providing the information
needed for autonomous driving

5. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com
Governments are falling into line to quickly solve regulatory issues
because they see the value of enhanced safety – this has been an
issue with new automotive development in the past
The automotive sector has a history of collaboration when needed
to build standards and keep outsiders at bay - such as happened
with Autosar
Perhaps the IT giants only actually want ownership of the
communications interface as this is the single largest untapped
opportunity for adding to its value – and despite the large cash
surpluses opportunities on this scale are rare
True driverless cars have the ability to change personal mobility and the whole value chain but how tight
is the grip of the incumbents?

6. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com
Internal systems and controls are becoming more complex and
interconnected with increased control strategies and sensor arrays
Servicing and maintenance will become more difficult and the
OEM control over the aftercare value chain more important
Will consumers buy cars or time? New business models that allow
users to change the nature of personal mobility will emerge
Autonomous cars will effect the whole automotive value chain and supply base

7. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com
The autonomous vehicle revolution: how it will affect the automotive sector
An authoritative overview of the current state of the autonomous car and its impact on the automotive industry
Chapter 1 Introduction
Introduction
Consumer acceptance
Chapter 2 The evolution of the autonomous car
Towards a driverless future
ADAS: Enabling the next level
Chapter 3 Regulation, risk and litigation
Chapter 4 Enabling Technology
Communications
Automotive network design
Software
Sensors
Human machine interface/ driver vehicle interface
Mapping and position acquisition
Chapter 5 Industry dynamics and business models
Incremental or disruptive?
Owning a car or buying time?
Value chain development
Chapter 6 Effects on traditional vehicle components and systems
Powertrain
Chassis systems
Interior
Exterior
Appendix – Tables of recent announcements and trials
Company Profiles
For more information please visit our website:
http://www.autelligence.com/reports/autonomous-vehicle-revolution