If you're keen to get a few tips on how you can use Instagram for your business, this presentation is for you! It covers what is Instagram, how you use it, iphoneography tips, instagram video, posting tips, hashtags and how to be a part of the Instagram community.

1. #SNAPHAPPY
Using Instagram to Promote your Business
Sarah (Sos) Mattsson
Jewels Lynch
Tourism & Events Queensland
Guru Instagrammer
Digital Content Manager
@jewelszee_
@sosarina
@snapper_snapper

2. What we’ll cover today
What is Instagram?
What is a #hashtag?
What is an Instagrammer and how do you find them?
Interaction & community
Instagram photography tips
How can you fit Instagramming into your day?
How can I go the extra mile?
Let’s do this!

3. Who are we?
Sarah (Sos) Mattsson
Jewels Lynch
Tourism & Events Queensland
Guru Instagrammer
Digital Content Manager
@jewelszee_ > 26.5k followers
@sosarina
@snapper_snapper > 3.5k followers

4. What is Instagram?
Capture and Share the World’s Moments
Instagram is a fast, beautiful & fun way to
share your life with friends through a series
of pictures and videos
Snap a photo
or video with
your mobile
phone
Choose a filter
to transform
the image or
video
Publish &
share!

5. What is Instagram?
Highly engaged
community
Instagram is mobile.
Instagram is NOT
link heavy.
Instagram is about
taking people with you.
Source: http://sociallysorted.com.au/instagram-for-business-4-words-you-need-to-know/

6. What is Instagram?
Newsfeed > just like Facebook where
you’ll find images from the Grammers
you follow
Explore > find instagrammers and
topics
Take a pic or video or upload an image
or video file
Your notifications. See who’s followed,
liked or commented on your pics
Your profile. Check out your followers,
following & all your pics
Image credit: instagram.com

7. Why should tourism businesses use Instagram?
THE NUMBERS SAY IT ALL
Users > 150M monthly globally (1.5M Aus users)
Pics > 55M photos per day
Likes > 1.2B likes per day
CONSUMER CHANGE
Consumer behaviour shift towards visual content
80% of the brain is dedicated to visual procession
CONTENT IS KING!
Create and publish content easily
Source content > get influencers and locals (including
photographers) to help build your content bank
Source:http://instagram.com/press// & http://www.slideshare.net/homehelper/visual-creativethinking-1260733
@jewelszee_

8. What is a
hashtag?
Word or phrase beginning with a # symbol with no
spaces or punctuation
Why are they used?
Hashtags group conversations
about topics making them
easier to find, follow and join
the conversation
Crowd sourcing fan’s content
Extend your own brand
channels’ content
#clickablelink > to topic
Image credits: http://socialmediatoday.com/redpepperland/1784231/hashtag-best-practices-whatyour-brand-needs-know & www.businessinsider.com
Source: http://nitrogr.am/blog/master-hashtags-on-instagram/

9. What is a
hashtag?
Where are they used?
Which social channels use hashtags?
Image credits: http://socialmediatoday.com/redpepperland/1784231/hashtag-best-practices-what-your-brand-needs-know & https://dev.twitter.com/media/twitter-tv &
http://blog.marginmedia.com.au/Our-Blog/bid/97247/The-NRL-Grand-Final-and-how-it-leveraged-social-media & https://dev.twitter.com/media/hashtags &
http://blog.hashtagify.me/2013/06/03/how-to-amplify-your-event-with-the-right-hashtag/

10. Hashtag Example > #sqcountry
@sosarina posts a photo and adds #sqcountry to the Instagram
comment
It’s likely that the image will be seen by other Instagrammers
that are interested in, living in or coming soon to the Southern
Queensland Country region
Lucky might just
be the cutest
baby goat I’ve
ever seen
#sqcountry
#thisisqueensland

11. Hashtag Serving Suggestions
Look for hashtags that are relevant to your business
(research in statigr.am)
Add popular hashtags to relevant images to grow
audience & engagement i.e. #sqcountry #thisisqueensland
#seeaustralia & http://web.stagram.com/hot/
Add your own unique hashtag to source content and build
a community (one is best!)
Communicate your hashtag in your profile
Your hashtag must have relevance or meaning to regular
Instagrammers
#CalmYourFarm > too many hashtags or hashtags that
don’t make sense will be ignored (especially in the 1st
comment)
Source: http://blog.viralheat.com/2013/09/12/instagram-for-business/

12. #hashtag video
http://www.youtube.com/watch?v=57dzaMaouXA

13. What is an Instagrammer and how do you find them?
Instagrammers (like @jewelszee_ & @laurenepbath)
are Instagram gurus
They post amazing imagery – perfect for inspiring
travel
They have HUGE Instagram audiences
They are invited along to famils with other journalists
and bloggers
They are content creators
They engage with the Instagram community and their
followers

14. What is an Instagrammer and how do you find them?
How do you find them?
Use the ‘Explore’ tab in
Instagram
Search ‘Users’ for
Known Instagrammers
Local photographers
Tourism > @sqcountry, @queensland
& @australia content (look into the
reposted content)
Search ‘hashtags’ for locations or
known hashtags and do some
digging
If you like their content, follow,
like & comment on their pics
TIP > also use statigr.am and
search hashtags and users

15. Interaction & Community
Follow
There’s a huge
opportunity to interact
with the Instagram
community through
genuine shared interest
in images you are drawn
to
How can you interact?
Follow, like, play with
hashtags & comment
Like
Play with #s
Comment

16. Instagram Photography Tips
Rule of Thirds
Creates balance in photos
Helps make composition more interesting
How do you do it?
Use the grid on your camera, phone &
Instagram settings
Line up a point of interest along 1 of those
lines
Focus the photo on
one third
Work with the square
More info >
http://fatmumslim.com.au/how-to-create-beautiful-iphone-
photos-the-rule-of-thirds/
Source: http://fatmumslim.com.au/category/iphoneography/
Image credit: @jewelszee_ @beijingemily
@matthewtaylorthomas

17. Instagram Photography Tips
Perspective
Gives your images
depth and scale
How do you do it?
Use natural lines to
guide you i.e. roads,
paths, tracks
Take shots from
different heights &
perspectives i.e. look
up, down, get low
For more info >
http://fatmumslim.com.a
u/how-to-get-a-littleperspective-in-yourphotos/
Image credit: @sea_godess @gradelle @rikerama
MORE INFO > http://fatmumslim.com.au/category/iphoneography

18. Instagram Photography Tips
Depth of field
Distance between the nearest and farthest objects
in a scene that appear sharp in an image
How do you do it?
Try taking shots from different angles (on the ground is
usually a winner)
Focus your phone / camera on something in particular
Edit > use blur tool in Instagram itself or editing apps
For more info >
http://fatmumslim.com.au/photography-lessondepth-of-field/
Source: www.wikipedia.com & http://fatmumslim.com.au/photography-lessondepth-of-field/
Image credit: @freshcoatcreative @visitcapricorn

19. Instagram Photography Tips
Other fun stuff in
Instagram
Filters & frames
Cropping
Blur
Brightness
Straighten
Tag guests
Video > 15secs of
goodness

20. How can you fit Instagramming into your busy day?
Shoot in bulk
Sunrise, sunset, road trips
View from rooms, pets, cute animals
New menu, coffee or breakfast, locals’ fave
Behind the scenes, daily life on a farm stay
Groups enjoying themselves on tour
Meet the team
Edit or post direct photos into Instagram
Get involved in the community when you can

21. Instagram Serving Suggestions
Frequency > 1 – 5 per day / be pretty consistent in
how frequently you upload
Image description > Can be creative or descriptive.
Consider 140 character limits for posting to Twitter.
Hashtags to consider
#sqcountry #visitbrisbane #thisisqueensland #seeaustralia
#location & popular instagram hashtags (try not to be too
spammy)
What’s hot in hashtags > http://web.stagram.com/hot/
How many hashtags is too many?
1 or 2 hashtags in the image description
It’s really up to you with the secondary comments

22. Instagram Serving Suggestions
Be a part of it > Like and comment. Grammers are friendly so get
involved in the conversation!
How do you get people to use your #hashtags?
Communicate what they are in your Instagram bio
Chat to Grammers about using your #hashtag in the comments
of their related pics

23. Instagram Serving Suggestions
Location
3
Click this to see other
Scarness Pier pics from
other Grammers

24. Instagram Serving Suggestions
Reposting other people’s pics
Use apps like InstaRepost to
repost other traveller’s images
from your phone
You only have permission to
use someone’s images if
they’ve used your hashtag or
you’ve asked and received
permission. You will come into
copyright issues if this critical
step is missed.
Remember to credit the
instagrammer by using i.e.
@laurenepbath in the
comments or across the image

25. How can Instagram help with your content?
Content efficiencies across your digital & social channels

26. Reporting > How do you know what’s working?
statigr.am
Who’s following & unfollowing you
Content – What’s the most
engaging
Engagement – Who’s your biggest
fan?
Optimisation & Community
web.stagram.com > general
what’s popular i.e. users,
hashtags, filters
Instagram isn’t really about links
outside of the channel but if you’d
like to measure click through, use
your google analytics or other
social metrics to measure this
Screen shot: Statigr.am

27. Playing with Pics
Average
Camera Pro
Editing Pics
Taking Pics
How can I go the extra mile?

28. How can I go the extra mile?
Instagram Video
Record video within the Instagram app or upload your own videos
Up to 15 seconds
Cool editing functions > take short segments of video that are
pieced together on your phone & add filters
For more info > www.sociallysorted.com.au
Brands to learn from
@natgeo
@nike
@lulamon
http://instagram.com/p/fmZWi
LoVbP/

29. How can I go the extra mile?
Instagram Video
http://blog.instagram.com/post/53448889009/video-on-instagram

30. How can I go the extra mile?
Integrate Instagram into
your other channels

31. How can I go the extra mile?
Connect with Brands
@queensland #thisisqueensland
@sqcountry #sqcountry / @visitbrisbane #visitbrisbane
@australia #seeaustralia
Tourism companies @hamiltonisland / @lizardisland / @greatkeppelisland
@natgeo (3.2mil) / @nike (2.7mil) / @snoopdog (2.4mil) / @blackmilkclothing (695k)
Connect with Instagrammers
@laurenepbath (300k) / @paulyvella (270k) / Beijing Emily @beijingemily (176k) /
@fatmumslim (94k) / @garry_norris (91k) / @mattglastonbury (37k) /
@seanscottphotography (32k) / @jewelszee_ & @snapper_snapper (30k) /
@rikerama (11k) /
Connect with Locals & Photographers
@swaller (5.1k) / @madelynrosephotography (2k) / @midnight_photography (6.7k) /
@imlee_ (7k) / @sabbiak (2.7k) / @matthewtaylorthomas (1k) / @keiranlusk (1k) /
@s_norbs (1k) / @jestergull (DOG!)

32. How do I do this Instagram thingy?
What’s your approach? What do you want to get out of it? How does it fit
into to what you do already?
Download Instagram app
Get an Instagram account. Think about your user name and hashtag.
Should be obvious, consistent across social channels, searchable, easy for
Grammers
Start taking pics and uploading them (comment, hashtags, location etc)
It’s a social channel. Start following, liking & commenting with the
community. Connect with instagrammers in your area.
Communicate your own hashtag
Content efficiency > where else is this content relevant? Facebook?
Twitter? Website? eNewsletter images?
Need inspiration? Join @fatmumslim’s Photo A Day Challenge. She
gives you a daily prompt which helps to get ideas! For more info
http://fatmumslim.com.au/how-to-play/

33. Let’s do this!
Mini Exercise
Take a photo of something in the room
Upload it to Instagram
Include #snaphappystanthorpe into the
image description
What to capture?
Pirates
Crazy glasses
Duck face
Favourite thing you’ve learnt today

34. Let’s do this!
#InstameetStanthorpe
When: 7.30am Wednesday 26 November
Where: Meet @ the front of College of Wine Tourism
Who’s invited: EVERYONE!
What do you need to do beforehand: Download
Instagram app and create an account. That’s it 
Image credit:
@chriznobs

35. OVER AND OUT! THANKS A MILLION!
ANY QUESTIONS?