This 2016 brought a lot of changes to Facebook (we also wrote separate post about it!), and it was interesting to see which brands managed to make it out on top. A lot of the successful brand this year were football clubs and music profiles. But there’s a lot more that happened this past year, like the most engaging posts, the most active brands, who was growing fastest, and other fun trivia! To bring you this data and info, we analysed reach, engagement, customer service, and content on Facebook in 11 integral industries. The biggest pages in 2016 were Adele, Coldplay, and Arsenal. The rest of the ranking was filled out by other musicians or football clubs. These two groups are popular on most social media and have found ways of communicating with their fans that gets a real reaction out of them. For more information, visit our blog: https://www.sotrender.com/blog/2017/02/facebook-uk-summary-2016/

1. Facebook Trends in the UK – 2016
Top Performers Summary
1

2. • Adele
• Colplay
• Arsenal
• Manchester City
• Muse
• Ellie Goulding
• Mercedes0AMG Petronas
• Tottenham Hotspur
• England Football Team
The Biggest Pages
2
The biggest Pages in the UK in 2016 (Jan. 1 – Dec. 31) by page likes
More on our Blog

3. The Growers
3
• Leicester City Football Club
• Arsenal
• Adele
• Manchester City
• Samsung UK
We looked at the highest fan growth in UK Pages in 2016, here are the top performers

4. The Engagers
4
• Adele
• Coldplay
• Leicester City Football Club
• Ellie Goulding
• Red Bull Racing
Having a large fanbase is important but engaging these fans is even more important
Read here about the Importance of Engagement

5. Visitor Posts
5
The amount and content of visitor posts on a Page can be a good indicator of performance
• Adele
• Virgin Media
• EE
• Tesco
• Amazon.co.uk

6. The Most Responsive
6
Another quality to be measured is response time. In this case Asking Alexandria
take the cake with a two minute average response time which is quite impressive
• Asking Alexandria
• Virgin Trains
• NBC Capital Markets
Limited
• Asos
• Go North East
Read Further: How to Improve Customer Service in Social Media

7. 7
• GiveMeSport - Football
• GiveMe - Sport
• The Sun
• Ebela
• The Mirror
The Most Active
Brands can benefit from posting more content, depending on their target audience.
It’s clear that news agencies are the most active posters below
Is there such a thing as posting too much? Read about it in our blog posts regarding Posting Habits

8. 8
The Hashtags
• #BCFC
• #QPR
• #NUFC
• #COYS
• #LCFC
Hashtags can be very important for audience targeting and especially in real-time marketing scenarios
Find out how you can use Facebook Hashtags

9. 9
The Best Posts
The best posts in terms of likes, comments and interactions

10. For more, visit Sotrender’s blog!
10