How to use technological developments to give creativity back to the creative? Presenters with both digital marketing & technology perspectives, using original data to showcase their arguments.

1. AI IN CONTENT CREATION
State of the art
Jan Zajac, Ph.D.
CEO & Founder
Jakub Nowacki, Ph.D.
Machine Learning Lead

2. So, what are you actually
doing as a marketer?
• Simple, repetitive cognitive
tasks

3. So, what are you actually
doing as a marketer?
• Simple, repetitive cognitive
tasks

4. So, what are you actually
doing as a marketer?
• Simple, repetitive cognitive
tasks- repeating simple
cognitive tasks

5. So, what are you actually
doing as a marketer?
• Simple, repetitive cognitive
tasks

6. So, what are you actually
doing as a marketer?
• Simple, repetitive cognitive
tasks- repeating simple
cognitive tasks
- or building emotional
connection with audience?

7. • Simple, repetitive cognitive
tasks

8. https://thinkgrowth.org/ai-in-marketing-today-is-both-overrated-and-underrated-2b91367a6180?gi=449c7f289da9

9. And we really mean it!
https://towardsdatascience.com/cousins-of-artificial-intelligence-dda4edc27b55

10. https://www.datacamp.com/community/tutorials/introduction-deep-learning

11. https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-82540/attachment/econsultancyadobe-how-companies-are-using-ai-mar2018

12. Artificial Intelligence
is used and will grow in the area of
simple cognitive tasks automation

13. 13
Marketers back in the days (Mad Men, ’60)

14. Marketers now (Poland, 2019)Marketers now (Poland, 2019)

15. What is already automated?
• Programmatic => automation of media planners
• Dynamical price and cost adjustment => automation of key accounts ;)
• Conversion optimization => automation of web analysts ;)
• Chatbots => automation of customer service
• Influencer marketing: detection of trolls, fake account, bots etc.

16. And in social media & content marketing
• Content insights & opportunities
• Competitors analysis: what are they doing and what works?
• Keyword research
• Onsite SEO check
• Writing “Google-sufficient” posts
• Data gathering and analysis

17. Keyphrases:
['airline', 'norwegian air', 'passengers', 'other sudden
budget airline shutdowns', 'credit card companies',
'icelandic low-cost airline', 'lufthansa', 'planes', 'british
airways', 'inflated fuel costs']
Keyphrases:
['turing award', 'subfield', 'deep neural networks', 'last
email', 'technology', 'computer science', 'geoffrey hinton',
'huge breakthroughs', 'speech recognition', 'artificial
intelligence']
Keyphrase extraction
What do they write about?

18. Comic
Comic strip
Meme People
Image tagging
What is out there?

19. Text extraction
What that meme says?
What is the competition’s message?

20. How your logo is seen?
Logo detection

21. Face Emotions
Facial emotions

22. 22

23. BTW, stories are
patterns!
Ever heard about
Joseph Campbell &
Monomyth?
http://www.sfcenter.ku.edu/Workshop-stuff/Joseph-Campbell-Hero-Journey.htm

24. https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-82540/attachment/econsultancyadobe-how-companies-are-using-ai-mar2018

25. High-resolution image synthesis
https://blogs.nvidia.com/blog/2019/03/18/gaugan-photorealistic-landscapes-nvidia-research/

26. Pose Guided Person Image Generation
https://github.com/charliememory/Pose-Guided-Person-Image-Generation

27. Text Generation
(GPT-2)
https://openai.com/blog/better-language-models/

29. The job market welcomes automation

30. MANY THANKS FOR BEING WITH US!
Jakub Nowacki, Ph.D.
Machine Learning Lead
@jsnowacki
Jan Zajac, Ph.D.
CEO & Founder
@janekzajac