SlideShare a Scribd company logo
1 of 25
Is it

worth

looking at
EMERGING markets?
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
1

Private and Confidential
Markets Sizes …
$75B
Top 5 in Asia
(Ex China)

$150B

$20B

Latin America

Top 5 in
Africa

… mouth watering
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
2

Private and Confidential
What’s Next …

>75%

867M

CAGR in Mobile
Data
In Asia & Africa

52%
Smartphones
Sold in Asia
Pacific

Mobile
Subscribers in
India

… Growth Continues
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
3

Private and Confidential
Are you GAME for

Emerging
Markets?
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
4

Private and Confidential
Is your

platform

BEST FIT
for you?

Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
5

Private and Confidential
Size Disparity

Cost
Effectiveness

Payments
Power &
Fixed Lines
Channel

Scalability
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
6

Private and Confidential
10s of Thousands
POS Terminals

Dumped
in Asian & African Markets
One Size Fits All
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
7

?

Private and Confidential
All Gaming Operators need

Independence for

Channel

Content

Hardware

Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
8

Private and Confidential
Gaming Technology for
Emerging Markets

Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
9

Private and Confidential
Retail Gaming
Technology
in Emerging Markets
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
…Channels

>95%
Channel
Mgmt

Unorganized
Retail in
India

Multi Tier

Commonly
Used POS

Mobile
Retailer
Thousands of
Wireless
handheld Lottery
Terminals

PC POS

Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
11

Private and Confidential
…Hardware

Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
12

Private and Confidential
…Payments
G1
G2

CASH

Direct
Debit

G3

MOBILE
MONEY

Platform needs to
handle CASH Txs
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
13

Private and Confidential
iGaming
Technology
in Emerging Markets
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
…Channels

Huge Economic
Disparity
Disposable Income

Mass & Quick
Entry with
Feature Phones

Number Games
with App &
MobiSite

Interactive Games
with App &
MobiSite

Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
15

Private and Confidential
…Payments
G1

CASH
Large Agency in
India & China

G2

credit
cards

G3

MOBILE
MONEY
71.3% Mobile Subscribers
use Mobile Money in
Kenya

Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
16

Private and Confidential
1990s

…Content

Platform
WEDS

Content
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
17

Private and Confidential
2010s

…Content

Platform
WEDS

Content
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
18

Private and Confidential
…Content

Industry Full
of Content
Providers
19
* All logos are property of individual company, shown here merely for illustration

Private and Confidential
Slots

Scratch Cards

Live Lottery

Poker
Rummy

…Content

Live Casino

Fixed Odd
Betting

Sports
Lottery

KENO

BINGO
Fantasy Sports
20
* All logos are property of individual company, shown here merely for illustration

Private and Confidential
ONE

2010s

…Content

Platform
WEDS

Content

MULTI VENDOR
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
21

Private and Confidential
What makes us
speak about
Emerging Markets?
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
23

Private and Confidential
Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
24

Private and Confidential
For more info & Live Demo
visit our stand or contact
Abhishek Kumbhat

Gaming Technology in Emerging Markets - © Abhishek Kumbhat, Skilrock Technologies
25

Private and Confidential

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Gaming Technology for Emerging Markets - Skilrock