https://www.spanglobalservices.com/ Discover how one of the biggest digital marketing enterprises today grew their technology wing with the most targeted, intent-based, global technology users contact data. Uncover the secrets to how we served the clients requirement of a specific dataset from niche software user groups, in an attempt to expand its audience-bases of their flagship product with more relevant users. Call Us(Toll Free): 1 (877) 837-4884 Email Us: info@spanglobalservices.com

1. SOFTWARE GIANT ENSURES
94% CAMPAIGN DELIVERABILITY
FROM OUR TARGETED DATA SERVICES
Flying high is a passion. And finding prospects sharing the same vision
as yours is a rarity. A renowned aviation parts manufacturer hit the
sales barrier last year for the same reason. They needed top aviation
enthusiasts from the big-billion business club – but with very particular
characteristics to match their buyer persona. Good information is not
easy to find, but Span Global Services rose to the occasion. All it needed
was the human touch.
Client:
User Software Brand
McAfee
Continuity
User Software Functionalities Target Filters
The market of premium software has never seen a bigger boom than the app revolution. While third-party software uses
are being restricted, number of premium or subscribed users is rising exponentially. Software updates are being
streamlined, and the essential databank of tracked user preferences also opens up a big opportunity: to target specific
software user groups instead of targeting software categories. Our client, being a key founder of the digital technology
industry, wanted to target big businesses with significant technology investments. They wanted our enhanced data
services to assist them in the venture.
Abstract:
To achieve the client’s intended goals, our marketing team had to ensure that the database contained only the contacts of
people who were dissatisfied with the competitor’s products. The Span Global Services marketing panel created a survey,
specifically targeted for professionals who were working in US-based companies which had more than 5000 employees.
The survey contained score-sheets regarding the kind of anti-virus they used and the ones they would like to use in
future. The objective was to see who were really unhappy with the competing products. Ones with favorable inputs were
nurtured on the grounds of client’s requirements.
Solution:
Client’s requirement was a specific dataset from niche software user groups, in an attempt to expand its audience-bases
for the new update to their flagship product. Also, their goal was to reach their software to more relevant users.
Though McAfee is one of the most revered antiviruses in the US market, the functionalities focused on were very
niche. Same for Continuity users.
Client’s competing product to McAfee and Continuity had a bad market reputation. So, even if the contacts were
acquired, success probability for the ensuing campaigns would be very little.
Email archiving
Email encryption
Email protection
Data Loss
Prevention
IT Resilience
Challenge:
Companies with >5000 employees
Country: USA
Industry: All

2. “We knew that it would be a heady task for our marketing team to come up with a resolve to beat the competition. Thanks to you guys, half of our job was
already done when we received the contacts. Highly relevant, very satisfied with the first round of campaign results.”
What they said...
Result:
Contact Us
Total Contacts Delivered Total Companies Covered Deliverability on update
Pre-launch campaign by client
Conversion goals
Achieved on update launch
25%
1,720Contacts
(With official
Email addresses)
215Top US
Companies
94%
The survey idea ensured contacts with the highest relevance, which came in favor of creating a need and a new
market segment for client’s flagship product.
Our double-verification paid off, as the client reported 94% deliverability on their first pre-launch campaign of the
software update (more than in any campaign they had ever achieved).
As the product launch came closer, queries from our nurtured contacts started to pour in. By the time of launch, this
resulted in one-quarter of the responders purchasing the update. The number was quite high considering the niche
nature of the client’s offering.