https://www.spanglobalservices.com/event-marketing-services Event marketing allows b2b marketers to engage with company decision makers on a personal level and form long-term business connection. If you are planning for an effective event marketing campaigns to reach c-level executives then then take the first step by purchasing a validated b2b email list from us at Span Global Services. Email Us: info@spanglobalservices.com

1. Sources:-
The State of B2B Event Marketing - Survey Report, Regalix, October 2014
EventTrack Study, Event Marketing Institute
Market Research.com
MarketingProfs
CMO Council
Statista
www.lakeb2b.com
Event Marketing maybe an old tactic, but it still works. It provides a
platform for prospects and customers to interact with companies on
a personal level. Event marketing is a great way to improve brand
awareness, and provide an experience that can leave a lasting
impression of your brand image.
Check out these hard-stats to showcase how event marketing
proves its mettle….
THE CURRENT LANDSCAPE OF B2B EVENT MARKETING
Hard Stats for Hard Facts to Validate Event Marketing ROI
OVERVIEW
OBJECTIVES OF EVENT MARKETING
TYPES OF EVENTS
EVENT MARKETING ROI METRICS
EVENT MONETIZATION, SPONSORSHIP & HOSTING
0%
20%
40%
60%
80%
100%
91% 84%
73%75%
B2B marketers invest in event marketing
state the key benefit of Event Marketing as
“reaching many prospects in a short amount of time”
marketers consider lead generation as the key
metric for measuring ROI on EventMarketing initiatives
marketers consider conferences as the most common
event type
In 2018, B2B marketers are predicted to dedicate
at least 14% of their marketing budget for
in-person conferences, trade shows and events.
marketers consider lead generation as
the main objective of their event marketing
plans80%
RESPONSIBILITY OF EVENT PLANNING, ORGANIZATION AND
IMPLEMENTATION
LEAD GENERATION
BRAND BUILDING
CUSTOMER ENGAGEMENT
LEAD GENERATION
BRAND BUILDING
CUSTOMER ENGAGEMENT
DEMAND GENERATION
CUSTOMER EDUCATION
UP-SELLING
COMMUNITY BUILDING
TOP 3 EVENT MARKETING OBJECTIVES
80%
64%
48%
36%
31%
24%
80%
BELIEVE PHYSICAL EVENTS
GENERATE BETTER ROI
79%
PRODUCT LAUNCHES
WORKSHOPS, 24%
NETWORKING EVENTS, 33%
SEMINARS, 36%
WEBINARS, 52%
EXHIBITIONS, 55%
PHYSICAL EVENTS,66%
CONFERENCES, 72%
62% 68% 64%
Hostedby
3rd Party
Sponsored
by Company
Sponsor up to 10
events annually
Sponsorships
Paid Workshops
80%
70%
60%
45%
25%
AVENUES OF EVENT MONETIZATION
HAVE A DEDICATED
EVENT MARKETING TEAM.
ONLY 29%
is a cash-strapped
TYPICAL ELEMENTS OF PHYSICAL B2B EVENTS
ONLINE & OFFLINE CHANNELS USED FOR EVENT PROMOTION
Presentations
Exhibitions
Conferences
Panel Discussions
Product Launches
Seminars
Workshops
Interviews
86%
74%
58%
54%
34%
38%
26%
24%
Online Channels
Channels Used in Event Phases (Pre-Event, During Event and Post Event)
Offline Channels
Email 97%
Website 92%
Social Media (LinkedIn, Facebook, etc.) 87%
Blogs 62%
Mobile Apps 11%
Direct Mail 50%
Print Media 47%
Outdoor Ads 10%
Direct Mail 50%
Email
Social Media (LinkedIn,
Facebook, etc.)
Website
Direct Mail
Blogs
Online Ads
84%
68%
68%
34%
27%
24%
19%
16%
Email
Website
Social Media
Direct mail
Blogs
Online Ads
97%
97%
79%
84%
96%
69%
100%
22%
30%
91%
68%
9%
28% 66%
14%
44%
52%
33%
72%
Pre-Event During Event Post Event
Increase in Sales
Increase in Social Media Reach
Increase in Brand Awareness
0%
20%
40%
60%
80%
100%
76%
48%
40%
32%
24%
Sources:-
Market Research.com
CMO Council
19%
24%
33%
36%
52%
55%
66%
72%
Drive ROI with B2B event marketing and leverage lead generation
1(877) 837-4884
info@spanglobalservices.com
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