The longest running course on the subject in the world.
Slide deck is from my seminal seminar.
Leaders need the ability to craft a winning strategy and the skill to implement it. But only a few have both. The challenge is that leaders have been taught how to plan but not how to implement. This is reflected in the high implementation failure rate.
No leadership team walks into a conference room and declares, ‘‘Let’s create a bad strategy!’’ Each member of the leadership team thinks the strategy is good. But only when a successful implementation follows can this team be proven right.
Since 2000, this foundation course has come alive for over 25,000 leaders worldwide, providing them with an awareness and understanding of what strategy implementation is, why it is so difficult to achieve and how to avoid the most common mistakes.
To create a strategy, the best minds in the organization come together. They devote their time, energy and effort to identifying ways they can outplay the competition, increase customer loyalty and improve shareholder value. Yet despite their best attempts, more than two-thirds of strategy implementations fail.
It is even more acute that leaders know the reasons why implementation fails yet they habitually repeat the same mistakes!
Customers notice the implementation of your strategy, not the strategy itself!
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Strategy Execution
2002 2005 2008 2009 2013 2015 2016
Year
100% FAILURE
BRIDGES
90%
Kapla &
Norton
90%
Neilson Franken
The
economist
McKinsey
BRIDGES
60% 70%
61%
70%
67%
B
A
D
GOOD
BAD
6. Running the Organization
Attending meetings
Overseeing employees
Completing reports
Day-to-day activities
Managing quarterly
performance
Operational excellence
Conference calls
Managing emails
Preparing for Tomorrow
Managing strategic objectives
Reviewing strategic measures
Thinking strategically
Building future competencies
Developing a culture of
excellence
Building long-term value
Where do you spend your time?
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“One of the criticisms we would have of
some of our colleagues who have studied strategy (and
some consultants who advice on strategy) is that they
assume that once you design strategy it gets executed.
Joseph Bowler,
Professor of Business Admin
Harvard Business School
They don’t look inside the process
and realize that it’s much more complicated.”
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The failure rate is still too high and a new approach and way of thinking is required
Only one in five organizations reviews its execution monthly
Leaders spend less than 10 hours a month discussing the strategy, which is not enough
The reasons execution is failing constantly fluctuate depending on organizational circumstances
One third of leaders rate their organization “poor” or “very poor” in its ability to implement
1
2
3
4
5
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Strategy is your map of where
you are and where you are going
Compass shows you the right
direction
Leaders are the guide sharing
the best route and avoiding obstacles
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Strategy is your map of where
you are and where you are going
Compass shows you the right
direction
Leaders are the guide sharing
the best route and avoiding obstacles
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1 What action do you need to take to make it happen?
2 What is the key thrust of your strategy?
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Switched from visiting specific universities at allocated
times (not scalable) to having students film the answer to
the questions within three days. Then selected applicants
are invited in for interviews.
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What is the number
one factor for making
an effective team?
Google is a data-loving organization and so they
went out to prove, (through robust, evidence based
research) what makes a group of people a high
performing team.
A 3-year research project called Project Aristotle
Analyzing 180 teams
Comparative analyses from other industries and
previous psychological studies
Identifying patterns of reliable proof
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1
2
3
4
5
Psychological Safety
Team members feel safe to take risks and
Be vulnerable in front of each other.
Dependability
Team members get things done on time and meet
Google’s high bar of excellence
Structure & Clarity
Team members have clear roles,
Plans, and goals
Meaning
Work is personally important to
Team members
Impact
Team members think their work matters
And creates change
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Microsoft CEO Satya Nadella Looks For These Two Traits
Before He'll Hire Anyone:
1. Do they create clarity?
2. Do they create energy?
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What is the goal of communicating strategy?
Match the four statements to the percentage of the goal of communicating strategy :
Explaining the right
actions to take
Communicating updates against
the strategy objectives
Sharing the strategy
Inspiring people to take
the right actions
15%
50% 25%
10%
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Goal of Communicating Strategy
Sharing the Strategy
Guiding your
people to take
the right actions
Inspiring people to
take the right actions
Constantly
updating progress
against the strategy
objectives
15%
25%
10%
50%
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If you could find a job that offered you consistent meaning,
how much of your current salary would you be willing to forego
to do it?
People would be willing to forego 23% of their entire future
lifetime earnings in order to have a job that was always
meaningful.
Harvard Business review Nov 2018
To put this figure in perspective, consider that Americans
spend about 21% of their incomes on housing!
People work for Passion
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Check-Ins:
• Shift conversation from past to future
• From employee management to encouraging higher performance
• Increases engagement through the right feedback
• Regular follow up on experiments
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Implementation Compass Summary
People Purpose
Biz Case Urgency
Communicate What’s Happening
Measure Performance
Culture Alignment
Process Synergize
Reinforce Right Actions
Review Discipline of Doing
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Turn to a partner and share your
thoughts on the Compass.
Which direction is the least practiced among leaders?3
Which direction receives the most resistance?2
Which direction is the hardest to implement?1
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Implementation Compass Summary
People Purpose
Biz Case Urgency
Communicate What’s Happening
Measure Performance
Culture Alignment
Process Synergize
Reinforce Right Actions
Review Discipline of Doing
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Double Agents switch
partly because they are
called to arms far too
often and on too many
occasions for failed
attempts.
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1. people who are engaged (loyal and productive)
2. those who are not engaged (just putting in time),
3. those who are actively disengaged (unhappy and spreading
discontent).
U.S. workers are 26 percent engaged, 55 percent not engaged
and 19 percent actively disengaged
“You can divide any workforce into
three categories” -
( )
Marcus Buckingham
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20%60%20%
Which type of company has more Mavericks?
Can you sometimes be a Mavericks and in
another situation a Groupie?
Can a Maverick become a Groupie or a Saboteur?
Does a leadership team have all Mavericks?
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“Somewhere in your organization, groups of people
are already doing things differently and better. To
create lasting change, find these areas of positive deviance
and fan the flames”
Richard Pascale & Jerry Sternin
“Your Companies Secret Change Agents”
HBR
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of strategy implementation failed
failed – we were steadily improving
of digital execution fail – we are
getting worse again
90%
2002
67%
2016
84%
2019
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Discovery Engineering Transformation
Edison opens
first power
plant
1881 1921
Every technology follows a similar path…
Understand
principles
Covert to
products
people will
buy
1831
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Bridgesand PerformanceWorkslaunch a
major new researchpaper
Transforming Your Company into a
Digital-Driven Business
Digital transformationislevelling thecompetitiveplayfield
and most leaders arenot ready.
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Asia Rising
Snapshot across 3 continents
Falling behindSteady
China
Hong Kong
India
Singapore
Vietnam
United
Kingdom
France
Italy
Spain
United States
of America Canada
Indonesia
Malaysia
Thailand
Philippines Australia
Poland
Germany
Accelerated
performance
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Highlights
129
Almost half of all
leaders interviewed
are not prepared for
digital
transformation.
1
Digital is leveling
the competitive
playing field in the
three continents
we researched.
2
Bureaucracy in
Western companies
is hindering their
digital
transformation.
3
Alarm bells
should be ringing
in boardrooms.
4
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Certification after seven module course
A new solution for strategy
implementation
Community of implementation
specialists
Developing body of knowledge
Membership USD 120, Course 550, Certification 350