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RS
Robin Speculand
Strategy
Implementation
for Leaders
Robin Speculand
Global Pioneer & Specialist in
Strategy/Digital Implementation
RS
Robin Speculand
RS
Robin Speculand
More
implementations fail
than succeed.
RS
Robin Speculand
RS
Robin Speculand
Two
Thirds
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Strategy Execution
2002 2005 2008 2009 2013 2015 2016
Year
100% FAILURE
BRIDGES
90%
Kapla &
Norton
90%
Neilson Franken
The
economist
McKinsey
BRIDGES
60% 70%
61%
70%
67%
B
A
D
GOOD
BAD
Running the Organization
Attending meetings
Overseeing employees
Completing reports
Day-to-day activities
Managing quarterly
performance
Operational excellence
Conference calls
Managing emails
Preparing for Tomorrow
Managing strategic objectives
Reviewing strategic measures
Thinking strategically
Building future competencies
Developing a culture of
excellence
Building long-term value
Where do you spend your time?
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
the whole strategy
implementation challenge.
underestimateLeaders
RS
Robin Speculand
“One of the criticisms we would have of
some of our colleagues who have studied strategy (and
some consultants who advice on strategy) is that they
assume that once you design strategy it gets executed.
Joseph Bowler,
Professor of Business Admin
Harvard Business School
They don’t look inside the process
and realize that it’s much more complicated.”
RS
Robin Speculand
Would you prefer to have:
Good strategy implemented badly
Bad strategy implemented well?
A
B
RS
Robin Speculand
A winning strategy
And
A successful implementation
RS
Robin Speculand
Why is being able to implementa business differentiator?
RS
Robin Speculand
Most companies are poor at
creating strategy and even
worse at implementation.
RS
Robin Speculand
Leaders are
educated to plan
not to implement
RS
Robin Speculand
Skills Gap
Leader’s
ImplementationStrategy
RS
Robin Speculand
67%
Failure
Rate
Why Does
Implementation
Fail?
RS
Robin Speculand
The failure rate is still too high and a new approach and way of thinking is required
Only one in five organizations reviews its execution monthly
Leaders spend less than 10 hours a month discussing the strategy, which is not enough
The reasons execution is failing constantly fluctuate depending on organizational circumstances
One third of leaders rate their organization “poor” or “very poor” in its ability to implement
1
2
3
4
5
RS
Robin Speculand
The Story of Strategy Implementation
so far…
RS
Robin Speculand
The Current Equation
Vision, Mission &
Values
Strategy
Change
Management
RESULTS
NOT FOR MOST
COMPANIES
RS
Robin Speculand
Bestselling Author
RS
Robin Speculand
Go beyond traditional change management
Vision,
Mission &
Values
Strategy
Creation
Change
Management
Implementation
RS
Robin Speculand
Eight Areas of Excellence in Execution
People Biz Case Communication Measure
Culture Process Reinforce Review
RS
Robin Speculand
Shareholder Value
If strategy is about making the
right choices.
Then implementation is
about…
Strategy
RS
Robin Speculand
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Robin Speculand
Right
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Robin Speculand
RS
Robin Speculand
Strategy is your map of where
you are and where you are going
Compass shows you the right
direction
Leaders are the guide sharing
the best route and avoiding obstacles
RS
Robin Speculand
RS
Robin Speculand
Strategy is your map of where
you are and where you are going
Compass shows you the right
direction
Leaders are the guide sharing
the best route and avoiding obstacles
RS
Robin Speculand
1 What action do you need to take to make it happen?
2 What is the key thrust of your strategy?
RS
Robin Speculand
RS
Robin Speculand
Execution requires people to…
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Robin Speculand
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Robin Speculand
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Robin Speculand
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Robin Speculand
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Robin Speculand
The caliber of the people in the room
dictate the caliber of the execution
RS
Robin Speculand
RS
Robin Speculand
Switched from visiting specific universities at allocated
times (not scalable) to having students film the answer to
the questions within three days. Then selected applicants
are invited in for interviews.
RS
Robin Speculand
What is the number
one factor for making
an effective team?
Google is a data-loving organization and so they
went out to prove, (through robust, evidence based
research) what makes a group of people a high
performing team.
A 3-year research project called Project Aristotle
Analyzing 180 teams
Comparative analyses from other industries and
previous psychological studies
Identifying patterns of reliable proof
RS
Robin Speculand
1
2
3
4
5
Psychological Safety
Team members feel safe to take risks and
Be vulnerable in front of each other.
Dependability
Team members get things done on time and meet
Google’s high bar of excellence
Structure & Clarity
Team members have clear roles,
Plans, and goals
Meaning
Work is personally important to
Team members
Impact
Team members think their work matters
And creates change
RS
Robin Speculand
+17%
Safe
team
unsafe
Team
-19%
TARGET SALES REVENUE
Teams that feel safe beat their sales targets
Google’s five keys to successful team
RS
Robin Speculand
The caliber of the people in the room
dictate the caliber of the execution
RS
Robin Speculand
Microsoft CEO Satya Nadella Looks For These Two Traits
Before He'll Hire Anyone:
1. Do they create clarity?
2. Do they create energy?
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Create a Sense of Urgency
Explain why you need a new strategy both emotionally
and logically.
RS
Robin Speculand
The grandma test
RS
Robin Speculand
Make the transformation meaningful.
RS
Robin Speculand
RS
Robin Speculand
What is the goal of communicating strategy?
Match the four statements to the percentage of the goal of communicating strategy :
Explaining the right
actions to take
Communicating updates against
the strategy objectives
Sharing the strategy
Inspiring people to take
the right actions
15%
50% 25%
10%
RS
Robin Speculand
Goal of Communicating Strategy
Sharing the Strategy
Guiding your
people to take
the right actions
Inspiring people to
take the right actions
Constantly
updating progress
against the strategy
objectives
15%
25%
10%
50%
RS
Robin Speculand
Two Communication Tips
7X7X
Employees won't believe what leaders are communicating to
them until they've heard it 7 times
RS
Robin Speculand
Communicate facts
upwards
Communicate
stories downward
RS
Robin Speculand
RS
Robin Speculand
Change your Strategy,
Change your Measures
RS
Robin Speculand
RS
Robin Speculand
Every Strategic Objective has a
Measure and every measure has an
Action and every action must be
Accountable
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Extract from the
big data the
small data, that
can have a big
impact
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
The real issue is not that you are
acquiring large amounts of data.
It's what you do with
the data that
counts.
RS
Robin Speculand
Our brain processes visuals
60,000X faster than text.
RS
Robin Speculand
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Robin Speculand
RS
Robin Speculand
Culture drives the way
you implement.
RS
Robin Speculand
RS
Robin Speculand
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Robin Speculand
RS
Robin Speculand
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Robin Speculand
More Than Just a
Pay Check
RS
Robin Speculand
If you could find a job that offered you consistent meaning,
how much of your current salary would you be willing to forego
to do it?
People would be willing to forego 23% of their entire future
lifetime earnings in order to have a job that was always
meaningful.
Harvard Business review Nov 2018
To put this figure in perspective, consider that Americans
spend about 21% of their incomes on housing!
People work for Passion
RS
Robin Speculand
Compensation works best as a motivator when it
comes as soon as possible after the desired behavior.
Myth or Fact?
RS
Robin Speculand
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Robin Speculand
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Robin Speculand
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Robin Speculand
RS
Robin Speculand
How often is
implementation typically
reviewed?
Question?
RS
Robin Speculand
How often should
implementation be
reviewed?
Question?
RS
Robin Speculand
The odds of successfully
executing a strategy that
isn’t reviewed frequently
are slim to none
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Check-Ins:
• Shift conversation from past to future
• From employee management to encouraging higher performance
• Increases engagement through the right feedback
• Regular follow up on experiments
RS
Robin Speculand
1x1 = 1
2x2 = 4
3x3 = 9
4x4 = 20
What do you notice about
these numbers?
RS
Robin Speculand
75%
Right
25%
Wrong
1x1 = 1
2x2 = 4
3x3 = 9
4x4 = 20
RS
Robin Speculand
Implementation Compass Summary
People Purpose
Biz Case Urgency
Communicate What’s Happening
Measure Performance
Culture Alignment
Process Synergize
Reinforce Right Actions
Review Discipline of Doing
RS
Robin Speculand
Turn to a partner and share your
thoughts on the Compass.
Which direction is the least practiced among leaders?3
Which direction receives the most resistance?2
Which direction is the hardest to implement?1
RS
Robin Speculand
Have I convinced the A’s?
RS
Robin Speculand
One more very
important message
RS
Robin Speculand
RS
Robin Speculand
Implementation Compass Summary
People Purpose
Biz Case Urgency
Communicate What’s Happening
Measure Performance
Culture Alignment
Process Synergize
Reinforce Right Actions
Review Discipline of Doing
RS
Robin Speculand
RS
Robin Speculand
What action must
your people take
to implement the
strategy?
RS
Robin Speculand
RS
Robin Speculand
Company Wide Score
© Bridges Business Consultancy Int Pte Ltd
RS
Robin Speculand
Review your Readiness2Execute to identify three actions:
© Bridges Business Consultancy Int Pte Ltd
Right Actions
Keep
Stop
Start
RS
Robin Speculand
RS
Robin Speculand
Dynamics of
Implementation
RS
Robin Speculand
20%60%20%
Critical Mass
Groupies
MavericksSaboteurs
Double
Agents
RS
Robin Speculand
N.A.T.O.
F.O.T.M.
S.S.D.D.
S.S.D.C.
T.I.N.A.
B.O.H.I.C.A.
Double Agents Secret Code
RS
Robin Speculand
Double Agents switch
partly because they are
called to arms far too
often and on too many
occasions for failed
attempts.
RS
Robin Speculand
1. people who are engaged (loyal and productive)
2. those who are not engaged (just putting in time),
3. those who are actively disengaged (unhappy and spreading
discontent).
U.S. workers are 26 percent engaged, 55 percent not engaged
and 19 percent actively disengaged
“You can divide any workforce into
three categories” -
( )
Marcus Buckingham
RS
Robin Speculand
RS
Robin Speculand
20%60%20%
Which type of company has more Mavericks?
Can you sometimes be a Mavericks and in
another situation a Groupie?
Can a Maverick become a Groupie or a Saboteur?
Does a leadership team have all Mavericks?
RS
Robin Speculand
“Support the people
who support you”
RS
Robin Speculand
“Somewhere in your organization, groups of people
are already doing things differently and better. To
create lasting change, find these areas of positive deviance
and fan the flames”
Richard Pascale & Jerry Sternin
“Your Companies Secret Change Agents”
HBR
RS
Robin Speculand
Leading each group…
RS
Robin Speculand
Digital Execution
Conversation
Robin Speculand
Strategy/Digital
Implementation Specialist
RS
Robin Speculand
RS
Robin Speculand
of strategy implementation failed
failed – we were steadily improving
of digital execution fail – we are
getting worse again
90%
2002
67%
2016
84%
2019
RS
Robin Speculand
Why?
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Its not about having a digital strategy but,
Key Message
A strategy for a digital world.
RS
Robin Speculand
Yesterday’s
performance no
longer guarantee
tomorrow’s results.
RS
Robin Speculand
2017
s pu
Obsolete
Obsolete2018
Obsolete
Ecosystems
- Open APIs to enhance
customer journeys
2019
RS
Robin Speculand
Top Three Reasons
Top Three Reasons
Why
RS
Robin Speculand
Senior Leaders
Mindset
Why
Digital Execution Fails
1
RS
Robin Speculand
Culture
Why
Digital Execution Fails
2
RS
Robin Speculand
Whole business
transformation
Why
Digital Execution Fails
3
RS
Robin Speculand
Awareness
Adopting
Digital Maturity Model
RS
Robin Speculand
63%
Of CEOs said they are likely to
change their business model
from 2019 to 2020
RS
Robin Speculand
Discovery Engineering Transformation
Edison opens
first power
plant
1881 1921
Every technology follows a similar path…
Understand
principles
Covert to
products
people will
buy
1831
RS
Robin Speculand
1997
IBM Mainframes
1960’s
Discovery Engineering Transformation
Every technology follows a similar path…
Google's AlphaGo is the
best Go player in the world
RS
Robin Speculand
RS
Robin Speculand
Key Message
• Disruption
• E-business
• VUCA
• Data warehouse
• Digital
Passé:
• Ecosystems
• AI
• Machine Learning
• RPA
• Cloud Native
• Prescriptive Analytics
• Data Visualization
Popular:
RS
Robin Speculand
Top Three
Reasons
Module: Adopting Digitalization
RS
Robin Speculand
Bridgesand PerformanceWorkslaunch a
major new researchpaper
Transforming Your Company into a
Digital-Driven Business
Digital transformationislevelling thecompetitiveplayfield
and most leaders arenot ready.
RS
Robin Speculand
Asia Rising
 Snapshot across 3 continents
Falling behindSteady
China
Hong Kong
India
Singapore
Vietnam
United
Kingdom
France
Italy
Spain
United States
of America Canada
Indonesia
Malaysia
Thailand
Philippines Australia
Poland
Germany
Accelerated
performance
RS
Robin Speculand
Highlights
129
Almost half of all
leaders interviewed
are not prepared for
digital
transformation.
1
Digital is leveling
the competitive
playing field in the
three continents
we researched.
2
Bureaucracy in
Western companies
is hindering their
digital
transformation.
3
Alarm bells
should be ringing
in boardrooms.
4
RS
Robin Speculand
Establish a
digital vision
Protect your
customers’
trust
Build your
architecture
& evolve
ecosystems
Restructure to
a data-first
culture
Become
customer
obsessed
Prescribing
your future
Empower
employees
Learn to
experiment
and co-create
Adopt agile
Develop
leadership digital
mindset
Measure
digital value
11
1
2
3
4
5
67
8
9
10
Future
Thinking
Future
Proofing
Centricity:
Customer, Culture
& Operations
Establish a
digital vision
Protect your
customers’
trust
Build your
architecture
& evolve
ecosystems
Restructure to
a data-first
culture
Become
customer
obsessed
Prescribing
your future
Empower
employees
Learn to
experiment
and co-create
Adopt agile
Develop
leadership digital
mindset
Measure
digital value
11
1
2
3
4
5
67
8
9
10
Become
customer
obsessed
Establish a
digital vision
Restructure
to a data-
first culture
Measure
digital value
Empower
employees
Develop
leadership
digital mindset
Prescribe
your future
11
1
2
3
4
5
67
8
9
10
Adopt agile
Learn to
experiment
and co-create
Become
customer
obsessed
Build your
architecture
& evolve
ecosystems
Protect your
customers’
trust
Future
Thinking
Future
Ready
Centricity:
Operations &
Customer, Culture
Ticking Clock© Model
RS
Robin Speculand
RS
Robin Speculand
Half an hour after I finish
you have forgotten half of
what I said!
Institute of America Research
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Certification after seven module course
A new solution for strategy
implementation
Community of implementation
specialists
Developing body of knowledge
Membership USD 120, Course 550, Certification 350
RS
Robin Speculand
Video
RS
Robin Speculand

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