Today mobiles are pulse of our digital lives. As the Smartphone/mobiles are biggest companion of humans in order to take help of their different needs e.g. shopping, information retrieval, web searches, entertainment, communication i.e. use to consume different type of media. Due to having greatest feature of portability, anytime anywhere accessibility, personalization and being perpetual, mobiles are the preference of users. With a boom in Smartphone’s population & adaptation the strategy should not be focused on only creating mobile optimized sites, rather to make the presence of business at all possible interface options. As a business you must have a thorough understanding of your consumers, their shopping habits, devices, operating systems and other demographic information. Pricing comes next: There are majority of free apps in app stores? As a business you can use different monetization model, e.g. in store purchase, referrals etc. Location-based information: As mobile users become are habituated in sharing their whereabouts via their Smartphone, they’re also becoming more open to receiving ads and mobile coupons relevant to where they are at the moment.. Regarding marketing and advertising, mobile marketing presents a very distinct and unique way to interact with your audience in very personalized manner. The user experience is the key of success, so you should use the creative and interaction method by keeping in mind of device’s size; designing messages that are short, instantly understood, and effective; and creating a call for action with minimal steps.

1. Sphinx Solution
USA : +1 732-947-4310
India : +91-20-24464646
www.sphinx-solution.com
How Small Business(SME’S) Can
Achieve Substantial Growth
Through Mobile Marketing

2. Table Of Contents
1 Mobile Usage Facts & Trends
2 Popular Mobile Activities
3 Why Mobile Marketing?
4 Potential Mobile Profit Boosters

3. What is Mobile Marketing?
Mobile Marketing is ability of brands to
connect with customers via mobile phone

4. Mobile Marketing Facts & Trends
Every Business Should Know About
 There are about 6 Billion Mobile Users
Worldwide
 Mobile Internet Usage has been Exceeded to
Desktop Internet Usage
 More than 50% of all “Local” Searches are
Done from a Mobile Device
 Over 350 MILLION People Access Facebook
from Their Mobile Devices

5. Mobile Marketing Facts & Trends
Every Business Should Know About
 A Majority of Adult Cell Owners Now Go
Online Using Their Mobile Devices
 Our Mobile Devices are the First Thing We
Check in the Morning and the Last Thing
We Check Before Bed
 Most People Keep Their Mobile Devices
within Arm’s Reach 24/7
 Smartphones are Now OUTSELLING
Personal Computers
 Mobile is primary method to consume
different type of Media

6. Mobile Marketing Facts & Trends
Every Business Should Know About
 Adults Now Spend More Time with Mobile Devices
than Print Media Such as Newspapers and
Magazines
 Mobile Coupons Get 10 TIMES the Redemption Rate
of Traditional Coupons
 86% of cell phone owners are “connected TV
viewers” – meaning they use their phones in some
form or fashion while watching TV

7. Popular Mobile Activities
Social Networking Performing Searches
Using Mobile Apps Listening to Music
Sending and Reading Emails
Watching VideosBrowsing Websites
Checking News and Weather
Sending and Reading Text Messages
What Are People Doing on Their Mobile Devices?

8. You Must :
1. Put your business in front of your
mobile target audience
2. Spend your marketing dollars where
they can yield the best returns
3. Utilize the power of mobile
marketing to stay connected to your
local market
What Does This Mean for Your Business?

9. Mobile has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…
•Mobile Apps
•Mobile Web
•MMS
•IVR
•CRM
•Games
•Direct Response

10.  Build Your Brand
 Gain the Edge on Your Competitors
 Connect with Local Consumers
 Generate New Leads & Repeat Loyal Customers
Why Mobile Marketing?
It’s POWERFUL For Helping You…

11. TRADITIONAL METHODS MOBILE METHODS
• Mobile Websites
• Text Message Marketing
• Mobile Apps & More!
• Yellow Page Books
• Newspaper Ads
• TV Commercials
Traditional Advertising Methods Are No
Longer as Effective as They Once Were

12. Could Mobile Marketing Be The Missing
Piece of the Puzzle for YOUR
Small Business?
Mobile Marketing is No
Longer a Trend…
It’s the NEW Way to Do
Business!

13. To get Success through Mobile
Marketing, Offer..
To Right Person
At Right Time
At Right Place

14. Potential Mobile Profit Boosters
Mobile Apps
QR Codes
Text Marketing
Mobile Websites
Your Website Should be Viewable and
Easy to Navigate on Mobile Devices
Send Valuable Offers and Info to Your
Customers on Their Mobile Devices
Provide Instant Gratification and Access to
Your Mobile Audience
Stay in Touch with Your Customers
Directly on Their Mobile Devices

15. How People Spent Their Time on
Mobile(Web VS Apps
Recent studies show that people
seems quite comfortable with
using apps than browsing
websites through internet

16. Web Designers Understand How to
Build Websites Made for COMPUTERS
But a MOBILE PHONE is
Not a Computer…
Mobile-Friendly Site vs. Traditional Site

17.  Improved Mobile User Experience
 Faster Website Loading Speed on Mobile Devices
 Location-Based for Geo-Targeting
 More Exposures to “On-the-Go” Consumers
Why a Mobile Optimized Website?

18. •Identify market and devices used by
people
•Build both App & Mobile Site
•Real Time Offers: Offer deals lasting from
few hours to a day to users phone.
•Personalization: Treat every user as a
market & make your campaigns which suits
them
•Geo Targeting:
Things You Should Do For Mobile
Strategy

19. Mobile applications (also called “mobile
apps”) are applications developed for small
handheld devices, such as smartphones...
Most smartphones today come preloaded
with mobile apps and users can download
additional apps via the internet…
What is a Mobile Application?

20.  Build loyalty
 Reinforce your brand
 Increase your visibility
 Increase your
accessibility
 Increase sell-through
 Increase exposure
across mobile devices
 Connect you with on-
the-go consumers
Why App Marketing?
 Easy access to your
inventory
 Get notifications of special
events, launches, etc.
 Have one-touch access to
your contact information
 get directions to your
location from wherever
they are
 Make fast, seamless
appointment scheduling
Your Business Your Customers

21.  Your Customers Can Reach You Easily
with One Tap
 Produces Repeat, Loyal Customers
through Engagement
 Effortlessly Send Out Coupons and
Special Announcements with “Push”
Notifications
 Builds Your Brand by Staying in Front of
Your Customers
Why Mobile Apps?

22. QUESTIONS
ANY

23. Thank You
For More Information About Which App is
Most Suitable for Your business
Requirement, Contact Me Today!
Sphinx Solution
+1 732-947-4310
www.sphinx-solution.com