Splunk provides software that allows users to search, monitor, and analyze machine-generated data. It collects data from websites, applications, servers, networks and other devices and stores large amounts of data. The software provides dashboards, reports and alerts to help users gain operational intelligence and insights. It is used by over 4,400 customers across many industries to solve IT and business challenges.

1. Copyright © 2012 Splunk, Inc.
Splunk Overview

2. Safe Harbor Statement
During the course of this presentation, we may make forward looking statements regarding future events
or the expected performance of the company. We caution you that such statements reflect our current
expectations and estimates based on factors currently known to us and that actual events or results could
differ materially. For important factors that may cause actual results to differ from those contained in our
forward-looking statements, please review our filings with the SEC. The forward-looking statements
made in this presentation are being made as of the time and date of its live presentation. If reviewed
after its live presentation, this presentation may not contain current or accurate information. We do not
assume any obligation to update any forward looking statements we may make. In addition, any
information about our roadmap outlines our general product direction and is subject to change at any
time without notice. It is for informational purposes only and shall not be incorporated into any contract
or other commitment. Splunk undertakes no obligation either to develop the features or functionality
described or to include any such feature or functionality in a future release.
2

3. Company Overview
Company (NASDAQ: SPLK)
Founded 2004, first software release in 2006
HQ: San Francisco / Region HQ: London, Hong Kong
Over 600 employees, based in 12 countries
FY2012 $120 million; +83% year-over-year
Business Model / Products
Free download to massive scale
On-premise, in the cloud and SaaS
4,800+ Customers
Customers in over 85 countries
54 of the Fortune 100
Largest license: 100 Terabytes per day
3

4. Make machine data accessible, usable
and valuable to everyone.
4

5. Most Enterprise Data is Machine-generated
Industrial Data +
Core IT Customer-facing IT
Additional Sources
Web Online
Services Shopping
RFID Desktops Databases Carts
Shipping
Security Developers
Servers Applications Social Media
GPS/Cellular Energy
Telecoms
Networking Storage
Manufacturing Clickstream
Messaging
Cloud Virtual Physical
5

6. Exponentially Growing Complexity
Industrial Data +
Core IT Customer-facing IT
Additional Sources
Web
Fastest growing, most complex segment of big Shopping
Services data
Online
RFID Desktops Databases Carts
Shipping
Generated continuously by
websites, communications, networking and complex IT
Security Developers
GPS/Cellular
infrastructures
Energy Servers Applications Social Media
Telecoms
Contains categorical record of all activity and behavior
Value from data largely untapped – extremely difficult to
Networking Storage
Manufacturing Clickstream
process and analyze by traditional methods or in a
Messaging
timely manner Cloud Virtual Physical
6

7. Many ‘Single Panes of Glass’
Transaction Compliance Audit
Monitoring Operational
Trouble Ticket
Insights
Business
SIEM APM Services DW
Web ECA Online Analytics
Security Incident Shopping
RFID Desktops Databases Carts
Shipping
Security Developers
Servers Applications Social Media
GPS/Cellular Energy
Telecoms
Networking Storage
Manufacturing Clickstream
Messaging
Cloud Virtual Physical
7

8. What It’s Like In The Trenches
Application Application Systems Application Database
Service Desk Support Developer Administrator Developer Administrator
Log call. The Java monitoring Stop working on Stop current task Manual DBA analyzes
console says tools don’t new code to to identify and investigation audit logs which
everything is show anything troubleshoot. gather establishes not points to bad
green. either. Call the Need production logs application query.
developer. production logs! for developer. problem.
ESCALATE. ESCALATE. ESCALATE. RESPOND. ESCALATE. NOW WHAT?
8

9. What Does Machine Data Look Like?
Sources
Order Processing
Middleware
Error
Care IVR
Twitter
9

10. Machine Data Contains Critical Insights
Sources Customer ID Order ID Product ID
Order Processing
Order ID Customer ID
Middleware
Error
Time Waiting On Hold
Care IVR
Customer ID
Twitter ID Customer’s Tweet
Twitter
Company’s Twitter ID
10

11. Machine Data Contains Critical Insights
Sources Customer ID Order ID Product ID
Order Processing
Order ID Customer ID
Middleware
Error
Time Waiting On Hold
Care IVR
Customer ID
Twitter ID Customer’s Tweet
Twitter
Company’s Twitter ID
11

12. Search, Investigate and Explore Your Data
Find and fix issues and incidents dramatically faster across your organization
Web
Services
Shipping RFID Online Web
Desktops Developers Databases/ Services
DWH Shopping
Carts
Servers Security Telecoms App Support
Energy
Social Media
GPS/Cellular
Networking Storage
Manufacturing Messaging Clickstream
12

13. Harnessing Machine Data Requires a New Approach
Business Application Data Human-generated Data Machine-generated Data
Relational data, highly Generated by human-to-human Time series, diverse, unstructured, no
structured, based on inflexible interaction predefined schema
schema
Includes email, IM, voice, video, text Encapsulates human-generated
Financial records, multidimensional content (e.g. social data)
data, math computation Stored in centralized corporate
servers, fileshares and desktops Generated by all IT systems and
Monthly reporting, not for real-time technology devices
events
Massive volume; fast navigation and
correlation paramount
13

14. Innovative, Powerful and Easy to Use Software
Ad hoc Monitor Report Custom Developer
search and alert and dashboards Platform
analyze
Data collection
and indexing
Splunk storage Other Big Data stores
14

15. Innovative, Powerful and Easy to Use Software
Ad hoc Monitor Report Custom Developer
search and alert and dashboards Platform
analyze
Any amount, any location, any source.
No upfront schema
Data collection
and indexing
No custom connectors
No RDBMS Splunk storage Other Big Data stores
No need to filter/forward
15

16. Turning Machine Data into Operational Intelligence
Proactive
Real-time
Business Insight
Operational
Visibility
Proactive
Monitoring and
Alerting
Search and
Investigate
Reactive
16

17. Operational Intelligence for IT and Business Users
IT Operations Management Web Intelligence
Application Management Business Analytics
Security and Compliance
Customer LOB Owners/
Support Executives
Operations Website/Business
Teams Analysts
System Application IT
Security Auditors
Administrator Developers Executives
Analysts
17

18. Splunk Delivers Value Across IT and the Business
Security
App Dev & IT Web Business Industrial
App Mgmt. Ops. & Intelligence Analytics Data
Compliance
Developer Platform (REST API, SDKs)
Small Data. Big Data. Huge Data.
18

19. Continuous Development for Over 8 Years
5
4 4.1 4.2 4.3
1 2 3
Engine Platform
Tool “Platform for operational
“Engine for machine- intelligence”
“Google for the generated data”
datacenter”
19

20. Investing for the Future
Cloud
Content
Developer
Enterprise

21. Overview of the Splunk Platform
Inputs, Apps, Other Content
Operational Intelligence Platform
Content
UI API SDKs
User and Developer Interfaces Core Functions
Core Engine
Search Processing Language
Indexing
Collection
21

22. What’s Possible with the Splunk Platform?
Power mobile Log directly to Extract Splunk Customer Integrate Run Splunk
apps with KPIs Splunk from data for long specific Splunk with searches from
and alerts remote term dashboards your BI tools within your
from Splunk devices warehousing with user data application
SDKs UI
API
22

23. A Wealth of Splunk Apps
Over 320 Splunk Apps on Splunkbase
Palo Alto Networks VMware Microsoft Exchange
F5 Hadoop Connect Microsoft Active Directory
E
BlueCoat HadoopOps Enterprise Security
S
NetFlow WebSphere Google Maps
Citrix NetScaler + AppFlow Cisco UCS FireEye
Citrix XenDesktop Cisco Security
PCI
Citrix XenApp
23

24. Enabling the Big Data Ecosystem
Real-time Dashboards,
Collection and Reports,
Analysis Access Controls
Splunk Hadoop Connect
• Reliable Data Export
• Index Hadoop Data
> > Splunk App for HadoopOps
> > • Troubleshoot, monitor and
> > analyze end-to-end Hadoop
environment
24

25. Deployment Options
Splunk Enterprise Runs: Delivered as a Service
On-premise, For organizations that
In private clouds, develop and run applications
Public clouds in the public cloud
Hybrid environments
25

26. How Do Developers Use Splunk?
1 2 3
Accelerate Secure + Integrate Build Real-time
with IT Data
Dev & Test Infrastructure Applications
26

27. Operational Intelligence Across the Business
Provided higher service levels
Providing usage metrics and
analytics for their business
Now offering new services:
reporting on customer email
campaigns
Narayan Bharadwaj
“ We have taken application
performance troubleshooting
“ “ The fact that we had a data
treasure chest was not
“
Director, Product Management for 100,000 customers to the obvious until Splunk came
next level. in to the picture.
27

28. Real-time Operational Intelligence
Splunk reduced outage
frequency, delivering an annual
ROI of $1.3M
Drives capacity and maintenance
window planning
Delivered executive dashboards
showing activations by minute, by
channel, by market, by device type
in hours, not weeks or months
Ty Prikkhi
“ In a matter of hours, Splunk lets us build“
dashboards to compare and correlate whatever
Senior Operations Manager we want—nothing else lets us do that.
28

29. Enabling High Performance Global Trade Infrastructure
Trading infrastructure - thousands of
transactions across many applications
and silos
(What is each transaction worth?)
In-depth visibility across silos:
– Troubleshoot cross-silo problems within seconds
– Improves system uptime with predictive capacity alerts
– Understand user trends
– Improve user experience
– Accelerates trade processing times
– Report back to management
“
Leading European
Financial Firm
Team Lead
Trading Infrastructure
“ Today, we run threshold-based alerts to
address issues before they cause downtime.
29

30. Proactive Security Monitoring and Forensics
Enabled proactive threat
assessment, mitigation
planning, incident trending with
analysis, security
architecture, incident detection
and response
Delivered a centralized view into
user activities and in-scope
systems
Dave Schwartzburg
Computer Security Incident
“ Splunk allows us to log sources, enabling
correlate disparate
quickly consolidate and
Response Team
“
previously impractical monitoring and
response scenarios.
30

31. Why Bronto Software Chose to Buy Not Build
SaaS-based marketing Heavy use of eng resources 1 engineer to deploy
platform with over 1000+ Long return cycle Immediate return
clients globally Actually cost less than build
Expensive $$$
10s millions of emails, SMS Dependent on bleeding edge Fit in our open-source
and social media messages; software environment
100s millions of tracking (Flume, HBase, Hadoop) Compatible with existing
events daily framework
Required massive collection
and analysis “
of disparate logs and
machine data
“ Splunk is powerful, easy to use … its versatility lets us solve IT and business
problems quickly … Splunk has freed up a huge amount of time for my team.
Doug Hairfield Manager Systems Engineering
31

32. Major Online Travel Service
Splunk Use:
Monitoring 100% of their infrastructure
Over 11,000 servers sending data / over
6.5TB per day
Application monitoring, infrastructure
management, and web analytics
Value Delivered:
Over 25X ROI in just 9 months
Millions in cost reduction by removing
unused servers
82% reduction in MTTR + improved uptime “
Focus on innovation vs. operations; 3000 “ At leastto Splunk! 2 promotions this year are
thanks
one of my
users of Splunk
32

33. A World Beyond IT
Commercial Transport Health and Safety Power and Energy
Supporting the next gen airliner Personal Activity Tracking Building Power Consumption
Cars as telemetry sensors Flood monitoring warning Home Energy Management
33

34. Reducing Your Power Bills with Splunk
Gaining insight into building/ facility energy
use and expense
Correlates data generated by building
control systems, enterprise
applications, asset management systems
and other associated facility management
applications
Monitoring temperature, humidity, power
quality for environmental
monitoring, modeling and real-time alerting
Optimizing facility and asset spend across
campuses or globally distributed chains
Brian Gilmore
Program Manager,
“ Splunk helpsandbridge the gap between building
intelligence
us
“
operational intelligence to
Enterprise Intelligence and
Automation Control Solutions
power the intelligent enterprise.
34

35. Customer ROI Case Studies
35

36. Broad Adoption Across 4,400+ Customers in 80+ Countries
Over Half the Fortune 100
Financial Services & Insurance Retail Technology Cloud and Online Services
Cloud and Online Services Cloud and Online Services Cloud and Online Services
Government Healthcare Manufacturing Media & Entertainment
Cloud and Online Services Cloud and Online Services Cloud and Online Services Cloud and Online Services
Energy and Utilities Education Telecommunications Travel and Leisure
Cloud and Online Services Cloud and Online Services Cloud and Online Services Cloud and Online Services
36

37. Easy to Get Started
Download and install in minutes
1. Download 2. Eat your Machine Data 3. Start Splunking
37

38. Massive Linear Scalability to Tens of TBs/Day
Offload search load to Splunk Search Heads
Auto load-balanced forwarding to as many Splunk Indexers as you need to index terabytes/day
38

39. A Growing, Global Community of Users
Developer Portal Splunk Answers Community Events Splunkbase
1,000+ unique 20,000+ questions – Local User Groups 320+ apps
visitors per week and answers and
to dev.splunk.com SplunkLive events
39

40. Copyright © 2012 Splunk, Inc.
Make Machine Data
Accessible, Usable
and Valuable to
IT and Business Users
40

41. Thank You