What's in a name? For Spotify Ads, everything.

1. We’re Spotify Ads
Nice to meet you.

2. What’s in a name?
For Spotify Ads, Everything.

3. The History of Spotify
With 24 million active users, you’ve probably heard of us. Whether you
understand our name is a different story.
Before we delve into that, let’s take a brief look at the history of Spotify.

4. For the past few decades,
Piracy has plagued the music industry. From bootleg cassettes and CDs to illegal
downloads, labels and artists alike have seen diminished sales and royalties. In
2006, Daniel Ek and Martin Lorentzon had a vision to make music available to
everyone, everywhere - free, instantly and legally. Spotify is the realization
of that vision.

5. 5
Spotify has integrated with Facebook, adapted to mobile and
tablet apps and worked with global brands and agencies on a
daily basis. The introduction of ads in 2008 has helped fuel
these developments, ensuring artists receive the
royalties they deserve.
Spotify offers an ad-supported tier and a paid subscription
premium tier. Brands have their choice of advertising with
media solutions as well as branded experiences. From audio
and display ads to homepage takeovers, branded playlists and
brand profiles, Spotify Ads offers brands a way to connect with
consumers who spend a large amount of their time on
Spotify each day.
Over the years,

6. Music plays a role
throughout
everyone’s day.
Whether they're working out, studying or driving, music plays a role
throughout everyone's day, which is why our users keep coming
back to Spotify day after day, hour after hour, around the world. Our
data proves music to be one of the most powerful ways to connect
with consumers. What started out as a platform to fight music piracy,
turned into an immersive human experience for advertisers.

7. We’re here to help you tell that story.
We’ll show our capabilities to connect with Spotify users in meaningful ways
across display, audio and branded experiences. Ultimately we’re here to help
YOU reach your target audiences that are often tuned out to advertising. Stay
tuned and we’ll show you how it’s done.
P.S. Spotify’s name is a combination of "spot" and "identify." Similarly, Spotify Ads
spots trends and identifies brand partner opportunities.

8. Reach out to us at advertiser@spotify.com
Have questions?