Our founder Sanjay Shamdasani recently delivered the keynote address at the 2015 Distribution and Technology Summit, a conference for fund and distribution executives put together by the Mutual Fund Education Alliance. Sanjay’s discussion, “Digital Innovations: Tomorrow’s Trends Happening Today,” explained how the latest trends in the digital world and beyond are influencing the mutual fund industry. How does the Maker Movement affect decisions around mutual fund? Why does the mutual fund industry need to pay attention to crowd funding and alternative financial products? Most important, how can Design Thinking processes and tools help financial executives better understand and adapt to emerging customer needs and behaviors? The main trends to bear in mind were summarized as: - Digital innovations are driving new trends, causing rapid changes in customer behavior. - If you don’t adapt, customers will place trust in companies that do. - By embracing design thinking, you can gather valuable data and get ahead of customer expectations. If you’d like to learn more about how we can help you apply Design Thinking to help your business, please get in touch!

1. DIGITAL INNOVATIONS
TOMORROW’S TRENDS
HAPPENING TODAY
SANJAY SHAMDASANI

2. THE MAKER MOVEMENT

3. 3
MAKERS

4. 4
3D PRINTING

5. ELECTRONICS
& SENSORS

6. CROWDFUNDING
CREATIVITY

7. FROM HOME GARAGES
TO MAKERSPACES

8. “The Maker ethos celebrates your right
to tweak, hack, and bend any
technology to your own will.”
- Maker magazine

9. INDIVIDUALS ARE
SELF-EMPOWERED

10. INDIVIDUALS ARE
LEARNING BY DOING

11. INDIVIDUALS ARE
SHARING THEIR IDEAS &
INSPIRING INNOVATION

12. DON’T UNDERESTIMATE
YOUR CUSTOMERS’
WILLINGNESS TO ADAPT

13. QUANTIFIED SELF

14. 14
QUANTIFY EVERYTHING

15. INDIVIDUALS ARE
HUNGRY FOR DATA.

16. INDIVIDUALS EXPECT DATA
TO BE PRESENTED
SIMPLY AND VISUALLY

17. TAKE ONE STEP AT A TIME

18. NON-TRADITIONAL
PROVIDERS OF FINANCIAL
PRODUCTS & SERVICES

19. THE RISE OF
THE ROBO-ADVISOR

20. A NEW BREW
OF MUTUAL FUNDS

21. THE THREAT OF GOOGLE

22. 22
A NEW WORLD
OF COMPETITORS

23. 23
$90BN IN 10 MONTHS,
81M INVESTORS

24. 24
HOW
DESIGN THINKING
CAN HELP

25. DESIGN TOOLS
PERSONASJOURNEY MAPS

27. APPLYING
DESIGN THINKING

28. MOVING FORWARD
• Digital innovations are driving new trends, causing rapid
changes in customer behavior
• If you don’t adapt, customers will place trust in
companies that do
• By embracing design thinking, you can gather valuable
data and get ahead of customer expectations

29. THANK YOU!
150 SPEAR ST, STE. 1500 SF, CA 94105
415.339.1979 | www.springstudio.com | @SpringUX

30. IMAGE ATTRIBUTIONS
• Cover Page: “deb_5822_FPO.” Photograph: Bespoke Innovations. http://www.bespokeinnovations.com/content/
gallery. Fair Use License.
• Page 2: “Stephen cutting decorative detail, armchair carpentry, jigsaw, tape measure, sunny day, lotus fountain, A
Garden for the Buddha, Seattle, Washington, USA.” Photograph: Wonderlane. https://www.flickr.com/photos/
wonderlane/11148107915/. CC BY 2.0
• Page 3: “nico-6.” Photograph: Miguel Templon for makezine.com. https://makezineblog.files.wordpress.com/
2015/01/nico-6.jpg?w=620&h=384. CC BY 4.0
• Page 4: “MG_2012_700x467.” Photograph: Makerbot. http://www.makerbot.com/blog/2013/05/15/makerbot-and-
moma/. Fair Use License.
• Page 5: “Arduino no Olabi (happy hour).” Photograph: Olabi Makerspace. http://bit.ly/1CO11eJ. CC BY-NC-SA 2.0
• Page 6:
– Top Right: “OUYA.” Photograph: OUYA. https://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-
video-game-console.
– Top Left: “Pebble Watch.” Photograph: Sarah Tew/ CNET. http://www.cnet.com/products/pebble-watch/. Fair
Use License.
– Bottom Right: “Coolest Cooler.” Photograph: Ryan Grepper. http://kck.st/1MBZTTB. Fair Use License.
– Bottom Left: “Pono Music.” Photograph: The PonoMusic Team. http://kck.st/1MC03dD. Fair Use License.

31. IMAGE ATTRIBUTIONS (cont’d.)
• Page 7: Right image: “906607_781317841909198_1343030983915769273_o” Photograph: Olabi Makerspace. CC
BY 4.0. Left image: “Autodesk-resize2” by PSFK Labs. http://iq.intel.com/expanding-3d-printing-into-a-makers-
repetoire/. Fair Use License.
• Page 8: “Inventor Shubham Banerjee with Braigo v1.0.” Nbanerjee. http://en.wikipedia.org/wiki/Braigo#mediaviewer/
File:Shubham_Banerjee,_the_inventor_of_Braigo.jpg CC BY-SA 3.0
• Page 9: “Home-and-repair-testimonial-37c5858492a444ccae855e69ed1b111e.” Photograph: Square. https://
squareup.com/home-and-repair. Fair Use License.
• Page 10: “Kansas City, KC Mini Maker Faire, CCCKC, Aug-10.” Photograph: Mitch Altman. http://bit.ly/1MC0HrG. CC
BY-SA 2.0
• Page 11: “Chillhub.” Photograph: GE. https://firstbuild.com/smart-refrigerator/. Fair Use License.
• Page 12: “OLD-SMARTPHONE-FACEBOOK.’ Photograph: Unknown via Gallery Hip. http://galleryhip.com/man-
using-ipad.html. Fair Use License.
• Page 13: “iPhone 5 Photorealistic Mockup PSD” by COBE. https://dribbble.com/shots/1721145-6-Photorealistic-
iPhone-5-mockups. CC BY 2.0
• Page 14: “Blog-3-31-14-Cat-Square_0.” Photograph: Unknown. http://bit.ly/1CO7AOm. Fair Use License.
• Page 15: “Cuddling with multiple devices.” Photograph: Wikimedia Commons. http://upload.wikimedia.org/wikipedia/
commons/d/dc/Cuddling_with_multiple_devices.jpg. CC BY 2.0
• Page 16: “black-ipad-mini-coffee-table” from Placeit. https://placeit.net/#!/stages/black-ipad-mini-coffee-table?
f_devices=tablet&f_tags=portrait. Free License Agreement.

32. IMAGE ATTRIBUTIONS (cont’d.)
• Page 17: “man_stairs” Photograph: Jake Hills. https://ununsplash.imgix.net/40/
OSASuBX1SGu4kb3ozvne_IMG_1088.jpg?q=75&fm=jpg&s=d6ce591c2de5ee7a465c856782fe765c. CC0 1.0
• Page 18: “Real iPad Mockup” by Spring Studio. All rights reserved.
• Page 19: “Comparing iPhone 5S with iPhone 5.” Photograph: Viktor Hanacek. http://picjumbo.com/comparing-
iphone-5s-with-iphone-5/. CC0 1.0
• Page 20: “Ice cold.” Photograph: Kalle Schärlund. http://bit.ly/1MBZv7H. CC BY-SA 2.0
• Page 21: Homepage screenshot of Skybox Imaging. http://www.skyboximaging.com/. Fair Use License.
• Page 22: “Sao Paulo Stock Exchange.” Photograph: Wikimedia Commons. http://upload.wikimedia.org/wikipedia/
commons/b/b8/Sao_Paulo_Stock_Exchange.jpg CC0 1.0
• Page 23: “Alibaba Grand Opening” Photograph: Rico Shen/ Wikimedia Commons. http://upload.wikimedia.org/
wikipedia/commons/e/e5/Alibaba_Corp._Taiwan_Grand_Opening.jpg. CC0 1.0
• Page 24: “DSC_2237” by Spring Studio. All rights reserved.
• Page 25: “FoD Persona 3” and “FICO Journey Map” by Spring Studio. All rights reserved.
• Page 26: “New Coke.” Photograph: Unknown. http://cokebr.blogspot.com/2012_09_01_archive.html. CC0 1.0
• Page 27: “persuasion-coke31rib1.” Photograph: Greig Reekie/ Greig Reekie Photo. http://www.theglobeandmail.com/
report-on-business/industry-news/marketing/custom-mix-your-own-coketail/article4510673. Fair Use License.
• Page 28: “DSC_0296” by davide ragusa. https://ununsplash.imgix.net/reserve/
fawrXCzwSsOUMmJr9GGD_alcatraz.jpg?q=75&fm=jpg&s=581307737e7c9f8b24e46d7e770f5769. CC0 1.0