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Removing Barriers to Access with a Conversation-first Approach
- 1. Removing barriers to access with a Conversation-first Approach Stacey Swinehart and Rachel Power
- 2. Conversation-first is literally a conversation between you and the user.
- 3. The conversation is human, which makes the experience intuitive, simple and expected.
- 5. The user is the hero.
- 6. Approach
- 7. Create a robust and thoroughly examined user problem statement.
- 8. Bad Let’s build a cloud based photo-management system because users’ lives would be easier if they could manage their digital photos through an elastic search driven by date and location.
- 9. Better I have so many digital photos floating around and I can’t keep track of them. I wish there was a way to organize them so I could better enjoy AND share them with friends and family members more easily! I hate losing my happy memories and not being able to easily access what I want to see when I want it. I miss the days of photo albums, that was so much easier
- 10. Best I take lots of photos with my phone and they go to someplace called “the cloud” - I have no idea where that is. I want to be able to find, share and even print my photos whenever I want, by myself, without having to ask my grown children to do it for me. Why can’t it be easier?
- 11. Create realistic personas based on actionable user insights.
- 14. The user’s story always includes barriers. • Temporary or permanent mobility challenges • Issues with language or reading comprehension • Visual impairments • Aging-related realities • Long-term degenerative diseases
- 15. Create a user journey map.
- 17. The conversation naturally defines the UX flow, page layout, calls to action, interaction and hierarchy.
- 18. So, how does Conversation-first help my team create accessible designs?
- 19. Conversation-first reframes the mental model for UX design.
- 20. Design best practices still matter.
- 21. Real world – Blue sky vs. inherited legacy design.
- 22. This is not #fakenews #alternativefacts. It’s going to be YUGE! Questions?