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At StampedeCon 2014, John Tran of NVIDIA presented "GPUs in Big Data." Modern graphics processing units (GPUs) are massively parallel general-purpose processors that are taking Big Data by storm. In terms of power efficiency, compute density, and scalability, it is clear now that commodity GPUs are the future of parallel computing. In this talk, we will cover diverse examples of how GPUs are revolutionizing Big Data in fields such as machine learning, databases, genomics, and other computational sciences.