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Common alities Simple Ideas   ! =   Simple Implementation CS377W Fall 2007 Richard   Barton : Developer Garret   Eastham :...
 
A Simple   Concept <ul><li>The Premise… </li></ul><ul><li>Tell people something new about their friends </li></ul><ul><li>...
How  Hard  Can This Be? <ul><li>Friends’ data is a lot of info and takes time to get from Facebook </li></ul><ul><li>Calcu...
Accidental   Engagement 8.38 visits per person
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COMMONALITIES - Stanford Facebook Class

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COMMONALITIES - Stanford Facebook Class

  1. 1. Common alities Simple Ideas ! = Simple Implementation CS377W Fall 2007 Richard Barton : Developer Garret Eastham : Marketing Dana Sittler : Metrics
  2. 3. A Simple Concept <ul><li>The Premise… </li></ul><ul><li>Tell people something new about their friends </li></ul><ul><li>The Hook… </li></ul><ul><li>Everyone has something in common with their friends </li></ul><ul><li>Our Ambition… </li></ul><ul><li>Focus on something core to the human experience --> Broad reach </li></ul>
  3. 4. How Hard Can This Be? <ul><li>Friends’ data is a lot of info and takes time to get from Facebook </li></ul><ul><li>Calculations take time </li></ul><ul><li>We felt we needed to focus on the user experience more (load times and user interface) </li></ul><ul><li>So we put off going viral… </li></ul>
  4. 5. Accidental Engagement 8.38 visits per person

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