Why are more and more organizations becoming Agile? What is the added value for the customer, organization, team and the individual? And where do you start in your transformation?

1. THE WHY OF WORKING AGILE
WHY MORE AND MORE ORGANIZATIONS ARE BECOMING AGILE
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ADDED VALUE FOR DIFFERENT STAKEHOLDERS
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IT ALL STARTS WITH HAVING DIFFERENT CONVERSATIONS
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For thought To create flow
Change
To reflect &
recover
To add value
WHERE INCONTEXT HELPS…
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By: Stanley Wylenzek

2. WHY MORE AND MORE ORGANIZATIONS ARE
BECOMING AGILE
Why Agile as a new organization model?
Our Volatile, Uncertain, Complex and Ambiguous (VUCA) world asks for a new response in
how we deal with the digitalization of our society, unlimited technological possibilities, more
demanding customers, variety of working partners and the possibilities of globalization. The
Agile way of working is the great response how organizations/teams are organized to deal
with these demands.
Working Agile makes you more effective and innovative. You get a shorter time-to-market
and you become more adaptable to change. The successes of companies such as Google,
Netflix, Zappos and Spotify make Agile even more interesting and appealing. These
companies are organized in an Agile way and are all well-known for their innovative
organization and collaborative culture.
Empowerment and ownership of people and squads
InContext has experience working with organizations that implemented a Spotify-inspired
and Zappos-inspired way of working. Using this experience, InContext can help you get the
best out of your people as individuals and/or as a team/squad and help to guide leaders
and leadership in the organization. Our approach focuses on changing the mindset and
experiencing the Agile way of working.
Success starts with changing mindset, adapting to new values and
living up to them.
2THE WHY OF WORKING AGILE

3. ADDED VALUE FOR DIFFERENT STAKEHOLDERS
As customer (& ecosystem)
> Continuous product updates & renewals
> Influence and the opportunity to share expectations at different touchpoints in the customer journey
> Involvement in development & delivery of the products (potentially via open sourcing, in a demo)
As organization
> Faster time-to-market possibilities via clear delivery rhythm (daily stand-up, demos every 1 - 4 weeks)
> A clear purpose translated into objectives and key results to create focus visible to the different teams
> Role model new behaviors and allow teams to fail
As team
> More autonomous & clear priorities (via backlog) and room for flexibility (part of refinement)
> More transparent and able to help each other (stand-up & Kanban) and become part of a highly
effective team
> More self-ownership (as individual & team) to build & deliver customer or business value
As individual
> Talent and craftsmanship is utilized and initiative / creativity is promoted
> Room to speak up and provide feedback
> Autonomous and influence in key decision making
Customer before Organization, Organization before Team, Team
before Individual
3THE WHY OF WORKING AGILE

4. InContext helps you create an agile workforce consisting of
autonomous individuals, collaborating teams / squads and inspired
leaders who create a purpose, transparency & alignment.
We coach individuals and squads
To deliver maximum added value by taking ownership. We reflect with you on:
> Purpose: understand how to add value for your customer and contribute to the bigger picture
> Speed: continuously deliver value and adapt based on customer feedback
> Quality: focus on learning from failures and reflect on what and how to improve
> Fun & Feeling: focus on motivation, happiness and how you feel
> Speak up: challenge each other, ask questions, share knowledge and provide feedback
> Collaboration: take ownership for the end-to-end process and delivering value as a team
We coach leaders and leadership
To create purpose, transparency, alignment & letting go of old behaviors. We coach
you on:
> Purpose: provide the bigger picture, clear objectives, key results and your inspirational story
> Speed: enable people with tools & resources, remove blockers and have regular business
reviews
> Quality: share knowledge and failures, and adapt to changing circumstances
> Fun & Feeling: create room for inspiration and “free time” and connect with your people
> Speak up: ask and provide feedback, ask questions and provide support at tough moments
> Collaboration: be helpful and reflect on performance and customer feedback.
IT ALL STARTS WITH HAVING DIFFERENT
CONVERSATIONS
4THE WHY OF WORKING AGILE

5. 03
Tools and Processes
Are you already raising awareness in your
organization? If not, let your teams/squads experience
a new way of working. We offer:
The Agile Exploration Simulation (2 to 3 days)
> Apply tools such as backlog, sprint boards, portfolio wall,
Obeya Room, writing user stories
> Practice different ceremonies such as sprint planning
stand up, customer demo and retrospective
> Key dialogues on required mindset and behavior
*Built for Spotify-inspired (Tribe/Chapter/Squad), Zappos-inspired
(Circle/Team/Individual) organizational model and can be tailored
Agile Obeya Leadership Game (1/2 to 2 days)
> How to deal with the dilemmas, challenges &
impediments related to the organizational dynamics:
customer value, individual empowerment, team
collaboration and organizational alignment
> Part of a retrospective or leadership session
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Principles and Practices
We help individuals in your organization understand
the Agile principles and practices. What are your
key Agile principles? Have you already determined
them, or is the Agile Manifesto a potential source of
inspiration? Do you already have a highly
developed toolbox with simple interventions and
exercises that can help you understand what the
practices can do for you? Or is there still room for
improvement?
InContext supports you in developing a set of
simple exercises and interventions that can be used
in daily practice to help you understand the different
practices. We coach you in determining which
interventions can be useful for you to become more
Agile.
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Mindset and Values
Your ability to change mindsets and shift behavior
is crucial for becoming successful in your Agile
transformation. Is your organization ready to
change its habits and culture and live up to the
values? Mindset change is the most difficult and
least tangible part of the transformation.
InContext supports in organizational culture
change programs (as Agile Coach / Consultant).
We help you determine focus and direction,
establish your inspirational story and develop
great leaders(hip). We help you determine the key
top-of-mind questions essential to introducing the
Agile culture shift and implementing a feedback
culture to stimulate continuous learning.
WHERE INCONTEXT HELPS…
Our Agile Coaches and Consultants help with mindset change and building key organizational principles, and
they let organizations and teams experience which practices are important for them and their organization.
5THE WHY OF WORKING AGILE