The document provides a beginner's guide to search engine optimization (SEO) fundamentals. It discusses topics like keyword research, content creation, on-page factors, and link building. Key points include researching keywords with high search volume but low competition, creating evergreen and helpful content, optimizing page titles, URLs, and images, and building links through social media, directories, and email outreach while avoiding paid or spammy links.

1. Beginner’s Guide to SEO Neil Patel QuickSprout

10. Low Hanging Fruit Find descriptive keywords with few competitors and high search volume.

34. Link Building 101 If you want to be popular on the web, you have to get other people to link to you.

39. Want a high PageRank? If you want a high Google PageRank you better get those links.

42. Don’t Lose Your Links If you want to move to a new domain or change the URL of a web page, make sure you do a 301 permanent redirect .