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Customer Segmentation 
Engage at the right time in the right place with the right message
MacroFence™ 
Engage customers based on their location
The Team 
• Established & built Furious Tribe into 
leading enterprise mobile application 
company. ! 
• Thought leader & speaker at global 
mobile events.! 
• Experienced executive roles including 
head of data quality for major bank. 
Head of measurement and reporting. ! 
• Recruiting and manging large teams 
100+! 
• 15 Years experience leading technical 
teams! 
• Held senior positons at Intel, Ericsson & 
AOL! 
• Founded and built Another Friend into 
multi-million Euro business.!
[Startup Nations Summit 2014] Competition - Ireland
[Startup Nations Summit 2014] Competition - Ireland

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[Startup Nations Summit 2014] Competition - Ireland

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Customer Segmentation Engage at the right time in the right place with the right message
  • 6. MacroFence™ Engage customers based on their location
  • 7.
  • 8.
  • 9.
  • 10. The Team • Established & built Furious Tribe into leading enterprise mobile application company. ! • Thought leader & speaker at global mobile events.! • Experienced executive roles including head of data quality for major bank. Head of measurement and reporting. ! • Recruiting and manging large teams 100+! • 15 Years experience leading technical teams! • Held senior positons at Intel, Ericsson & AOL! • Founded and built Another Friend into multi-million Euro business.!