The document discusses online video delivery challenges and Bitmovin's platform for addressing these challenges. Bitmovin provides a cloud video encoding service for fast encoding and an adaptive streaming player that supports DASH and HLS with low latency and DRM. It also discusses trends toward open web standards like HTML5 and away from proprietary plugins and ecosystems.

1. © Bitmovin, Inc. | Confidential | Patents Pending 1
Stefan Lederer / @slederer
Bitmovin, Inc.
Palo Alto | CA 94301 | USA
9020 Klagenfurt | Austria | Europe
www.bitmovin.com
@bitmovin | facebook.com/bitmovin | github.com/bitmovin
VIDEO ENCODING AND HTML5 PLAYBACK WITH
NATIVE DRM

2. © Bitmovin, Inc. | Confidential | Patents Pending 2

3. © Bitmovin, Inc. | Confidential | Patents Pending 3
ONLINE VIDEO PROBLEMS TODAY
For the User:
• Buffering / Stalls
• Low Quality
• Long start-up delays, etc.
For the Content Provider:
• Fragmented Solutions & Technologies
• Lack of Integration & Compatibility
• Multiplicity of Platforms: Web, Mobile, TV, etc.
• 1 % of Video Buffering will reduce the average watching time > 14 Minutes (1)
• Lost Revenue due to poor quality streaming: $ 2.16 billion (2012), $ 20 B (2017)
(1) Conviva , 2015

4. © Bitmovin, Inc. | Confidential | Patents Pending 4
BITMOVIN PLATFORM
Cloud
Video Encoding
Service
Adaptive Streaming
PlayerCUSTOMERLIVE STREAM
UPLOAD
Cloud-Encoding Service
100x Faster than any other Service
www.bitcodin.com
Fastest Loading Player
No Buffering, best Quality
www.dash-player.com
Full-Stack Video Infrastructure

5. © Bitmovin, Inc. | Confidential | Patents Pending 5
ONLINE DRM WORKFLOW

6. © Bitmovin, Inc. | Confidential | Patents Pending 6
ADAPTIVE STREAMING PLAYER
MPEG-DASH & HLS
HTML5, Flash Fallback
Very low start-up delay
Patented logic
API and Customizable
CC + Subtitles (TTML,
608,708, webvtt, etc.)
High frame rates
VoD and Live
Encryption & DRM
Ad/VAST Support
VR and 360° Videos

7. © Bitmovin, Inc. | Confidential | Patents Pending 7
IS IT THAT EASY TO BUILD A PLAYER?
» Reach all platforms/browsers
» Not use plugins as far as possible
» Parsing and handling all the different manifest types from
different vendors
» Adaptation logic to choose correct quality
» Live streams and on-demand streams
» Synchronizing audio and video
› Theoretically done by the MSE
» Subtitles and closed captions
» Multiple audio tracks
» Different HTML5 MSE/EME implementation on different
browsers
» Virtual Reality / 360° playback
» ...

8. © Bitmovin, Inc. | Confidential | Patents Pending 8
PROPRIETARY ECOSYSTEMS WILL
DISAPPEAR
Silverlight
» One of the main platforms for DRM protected content in
the web in the past (via PlayReady + Smooth Streaming)
» Is deprecated in Chrome and other browsers
» Premium content provider need to switch
Flash
» Significant security concerns
» Starts to get blocked and deprecated
» Proprietary DRM

9. © Bitmovin, Inc. | Confidential | Patents Pending 9
OPEN ECOSYSTEMS ARE GOING TO WIN:
HTML5 MSE/EME, DASH, HBBTV, ETC.
Browser Plugins will disappear
» HTML5 is the major platform for media playback
Enabling technology:
HTML5 Media Source Extensions
HTML5 Encrypted Media Extentions
» Objectives:
› Download media and construct streams in JavaScript
› Decoding and rendering outside of JavaScript (e.g. in C/C++)
› Specification is format and codec independent
› Enables features like adaptive streaming and time shifting
» No more need for plugins (like Flash)

10. © Bitmovin, Inc. | Confidential | Patents Pending 10
HTML5 MEDIA SOURCE EXTENSIONS
» Specification:
› W3C Editor’s Draft since 26 June 2012
› Latest version: W3C Candidate Recommendation 12
November 2015
› Driven by Google, Microsoft, and Netflix
› https://www.w3.org/TR/media-source/
› Specification extends HTMLMediaElement
› Allows JavaScript to dynamically construct media streams
for <audio> and <video> elements
› URL is created from MediaSource object and is assigned to
the src attribute of HTMLMediaElements

11. © Bitmovin, Inc. | Confidential | Patents Pending 11
HOW TO REACH ALL BROWSER?
» Provide Fallback strategies to Flash etc. for older
browsers, e.g.
Supported
Supported via Trans-
Multiplexing on the client

12. © Bitmovin, Inc. | Confidential | Patents Pending 12
HOW TO REACH ALL BROWSER?
» And Mobile?
Supported
Supported via Trans-
Multiplexing on the client

13. © Bitmovin, Inc. | Confidential | Patents Pending 13

14. © Bitmovin, Inc. | Confidential | Patents Pending 14

15. © Bitmovin, Inc. | Confidential | Patents Pending 15

16. © Bitmovin, Inc. | Confidential | Patents Pending 16

17. © Bitmovin, Inc. | Confidential | Patents Pending 17
DRM PARTNERS & INTEGRATIONS

18. © Bitmovin, Inc. | Confidential | Patents Pending 18
CLOUD VIDEO ENCODING SERVICE
100x RT Encoding
HEVC / H.265 Encoding
for 4K and beyond
VoD and Live
Encryption & DRM
API and easy to
integrate
VR and 360°
Video Encoding
Cloud agnostic – works on any cloud!

19. © Bitmovin, Inc. | Confidential | Patents Pending 19
MPEG CMAF: THREAT OR OPPORTUNITY?
+ CMAF Media Object
Model compatible with
DASH Data Model
+ Segment formats based
on ISOBMFF
- Different manifest
formats (MPD vs. m3u8)
- CENC: AES-128 CBC
(HLS) vs. AES-128 CTR (all
others) mode
https://bitmovin.com/what-is-cmaf-threat-opportunity/

20. © Bitmovin, Inc. | Confidential | Patents Pending 20
Stefan Lederer / @slederer
Bitmovin, Inc.
Palo Alto | CA 94301 | USA
9020 Klagenfurt | Austria | Europe
www.bitmovin.com
@bitmovin | facebook.com/bitmovin | github.com/bitmovin
VIDEO ENCODING AND HTML5 PLAYBACK WITH
NATIVE DRM