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It would be good to have some context of when intrapreneurs work and how companies should idenfty, nuture and reward them and what are the circumstances when they don’t work and are couterproductive?
Unleashing the Power of Intrapreneurs and Innovators - June 2013
www.15inno.com15inno by Stefan Lindegaard at LinkedIn Groupsstefanlindegaard@me.comTwitter: @lindegaardUnleashing the Power ofIntrapreneurs and InnovatorsHey! Freebookson 15inno.com!
Faster pace, shrinking window ofopportunity, less time for cash cowsOpen innovation and biz model innovation iskey for becoming competitively unpredictable!We need a more holistic approach to innovation!
What is open innovation?“…a philosophy or a mindset that they shouldembrace within their organization.This mindset should enable their organizationto work with external input to the innovationprocess just as naturally as it does withinternal input”
P&G PHARMACycle time, money, IPR and conservatismMEDTECH
Go beyond the obvious areas!Participation is the new brandWe have no choice!
Current pilot projects:• "People are much more likely to act their way into a new way ofthinking, than think their way into a new way of acting."• Richard Pascale• Therefore we run pilot projects• - in our production area (solving hard, “unsolvable” problems)• - on improving the core LEGO experience through crowdsourcing• - on how to improve core HR processes• - on an Open Innovation platform
Develop the right conditions and frameworkBe competitively unpredictableChange how we innovate
Too few universities try to become “preferredpartner of choice”!
No networking culture? No innovation culture!- future winners get communities to work!Organizations must embrace experimentation– and the failures that come along with it!Only a truly burning platform or fully alignedexecutives can change an innovation culture!
Grass-root: Big potential if supported properly!Open up: Difficult, but the only way forward!20% free time: You can’t copy this!Top-down: Go from event to capability to culture!
Intrapreneurship is an overlooked tool:“Intrapreneur: a person within a largecorporation who takes direct responsibility forturning an idea into a profitable finishedproduct through assertive risk-taking andinnovation.”American Heritage Dictionary, 1992
The Danfoss Group (Case Study)• A leader in development and production of mechanical and electronicproducts and controls• 26,000 people and 3,7 billion EUR in revenues• 3 main divisions
“I believe we possess all the resources and talents necessary. But the facts of thematter are that we have never made the national decisions or marshaled thenational resources required for such leadership. We have never specified long-range goals on an urgent time schedule, or managed our resources and our timeso as to insure their fulfillment.”
The Man on The Moon competition• To identify and develop new ventures thatcreatessignificantgrowthand/orstrategicadvantages• To spot and develop talent• To change the culture and establish”intrapreneurship” as a fourthcareerpath
Discovery – Incubation – Acceleration: Havethe right people at the right time!
Check their T-shape (depth plus breadth)Stress them and watch their behaviorsPeople who get things done vs people with ideasGrill them on their level of customer focus
“…an intrapreneur must have the ability to see and pursuepossibilities bypiecingtogether innovations acrossthreeor more businessfunctionssimultaneously.”Paul Campbell, former VP, HP
A career path for trouble-makers?“When someone tries to innovate within a traditionalorganization,few will understand what he/she isdoing, but everybody will understand who is a trouble-maker.After the innovation has been embraced by theorganization,few will remember who started it,but everybody will remember who was a trouble-maker.This is the dilemma encountered by many intrapreneurs-they risk punishment for success.”David Nordfos, Stanford
A common language / way to frame the issuesis needed (internally and externally)!
Every corporate culture is innovative! Find thepockets, build the foundation and perception
No networking culture? No innovation culture!- future winners get communities to work!
Only network if you have a purpose!Know your needs – different types / efforts!Committed executives and high-level managers!Social media is a key networking tool today!
Direction, training, time – and courage toleave comfort zone, experiment, be visionary!
Organizations must embrace experimentation– and the failures that come along with it!
Small failures are accepted, but not big ones:47 %Failure is not accepted here:7 %More than half of the companies do notrecognize failure as an inherent part of aninnovation culture!
“Two types of failure:- honorable failure is where an honest attempt atsomething new or different has been triedunsuccessfully and- incompetent failure where people fail for lack ofeffort or competence in standard operations.”Credit: Paul Sloane
There are no quick fixes because the topexecutives that got us into this mess are notready to lead us out of it!
Too much focus on products, technologySilo rather than collaborative approachesPoorly defined innovation strategy (if any)Lack of resources (budget, people, infrastructure)Unrealistic expectations on time, resources
Organizations must identify skills and mindsetneeded for a stronger innovation culture
Most corporate innovation teams play catch-up!Where is the vision and drive?
They lack communication skills and efforts!They lack the courage to speak up!They do not innovate on the innovation process!They do not develop their mindset and toolbox!
1) Intrapreneurial skills2) Networking talent3) Communication skills4) Strategic influencing5) Adaptive fast learner6) Balanced optimism7) Tolerance for uncertainty8) Passion
It must be a key objective for corporate innovationteams to educate – up as well as down!
If you want to change a culture, you shouldreward behaviors as well as results!TBX(O) – Sometimes middle-managers hinderinnovation just by doing their job!People first, processes next, then ideas!
Get in touch!www.15inno.com15inno by Stefan Lindegaard at LinkedIn Groupsstefanlindegaard@me.comTwitter: @lindegaardHey! Freebookson 15inno.com!