In this presentation, used at the 1 day course of MPI Italia in Florence, the 12 September 2013, you will find information on how to use Social Media and tech tools for and at events. It starts with the FRESH Conference case, where you can find instructions and inspirations on how to set up a social media strategy for your event. Then you'll find some methodology tips and a list of tools, web tools and apps for mobile devices, that can really facilitate your life while organizing and managing social media for and at events.

1. Stefania Conti-Vecchi
Social Media and tech tools
for and at events

2. We will see today
an overview of the FRESH Conference social media
strategy and the ReFRESHing Social Media Guide
Tips and tricks on how to use some of the main Social
Media Channels available on the market
Practical examples of The FRESH Conference case to be
immediately applied to your event

3. Social Media for meetings and events are very important
communication channels…
To recruit participants, speakers and sponsors
To create a community and a buzz around your event
To keep your followers updated and to interact with your
audience in real time
…especially if the event you
are organizing is a Hybrid
one….
as it was FRESH in 2013
Social Media for meetings and events

4. The Fresh Conference is an annual
conference dedicated to meeting
professionals.
The FRESH Conference

5. The FRESH Conference themes
2012
Process, tech tools
and techniques
2014
Human tools, the
professionals
2013
Conceptual tools
(meeting
formats, concepts
etc.)

6. The FRESH Conference in 2013
FRESH in 2013 was focused on meeting formats

7. The biggest fear of meeting professionals is:
the time and budget needed to manage this channels
How to help them to solve this problem and to be
connected with us?
Social Media for meetings and events

8. The reFRESHing Social Media Guide
The guide, published on Slideshare, is freely downloadable and
it is an interactive pdf, so you can scan QRcodes and click all
the links you find in it.
www.slideshare.net/MeetingSupportInstitute/refreshing-social-media

9. Valuable content = examples and tips for Meeting professionals
on how to set up their own conference social media strategy.
Purpose of FRESH Social Media Guide
To give instructions on how to use social media
for and at the Fresh Conference
To drive visits to our website and our social media
channels sharing “valuable” content in order to
create buzz around it.

10. Our target
Who is The FRESH Conference Community?
Skilled and passionate international team
Influential thought leaders as speakers
The most innovative companies connected to the meeting
industry as sponsors
A tribe of meeting and event professionals

11. The structure of the Guide
Introduction about the strategy and 3 sections dedicated to
every social media channel:
1. Linkedin for conference - How can you use it + Steps to take
2. Our SM profiles
3. Tips to facilitate the interaction
Linkedin for conference
How can you use it
LinkedIn is the most important social network for meeting professionals. With 85
million LinkedIn users, we can assume that virtually the majority you want to
connect with in the Meeting Industry is there. For conferences Linkedin is a
superb tool.
Steps to take
1. Set up a Linkedin profile for the meeting owner and create a community
connecting with the target audience of your conference.
2. Set up a company page for the meeting owner and promote it posting an
update about it even throughout other social media.
3. Create a product for your conference in your company page. You can link
the website, add a promotion with a discount code or a prize and do not
forget to ask for a recommendation by your speakers, sponsors, previous
year attendees or team and supporter. Visit ours: http://linkd.in/SRGYZS
4. Join Linkedin groups focused on topics related to your conference and
joined by the target you selected as your future attendees (remember to
respect the etiquette of not posting promotional updates in groups. Share
only valuable information of interest for the specific group).
Linkedin
Our profile is:
MEETING SUPPORT INSTITUTE
Interact with us!
Scan the QRcode or simply click the links to connect with us
or follow us.
You can connect with the Meeting Support Institute
Linkedin profile here:
http://www.linkedin.com/in/meetingsupportinstitute
And follow the Meeting Support Institute company
page here:
http://www.linkedin.com/company/meeting-support-institute
scan & connect
scan & follow
Linkedin tips:
Connect with our Linkedin profile or follow our business page: there
you will find some of the most important updates and news we shar e.
Suggest and re-share all the contents that are valuable for you or for
your network.
Recommend to us interesting meeting and event professionals to
connect with and introduce Meeting Support Institute to those
meeting professionals you think can be interested in what we do.
If you think it is useful, in the business page of the Meeting Support
Institute recommend the Fresh Conference, you can find it in the
products section.
We are part of many Linkedin groups related to the Meeting Industry.
Support us by sharing the news or commenting our discussions in your
specific groups.

12. Useful content drives viewers
ReFRESHing Social Media
drummed up a great interest and
it has been shared and reshared
several times.
More than 1000 views in 7 Days

13. Facilitating the interaction

14. Suggestions for your conference
Create a website, a blog or a landing page for your
conference.
Add the social media buttons in a visible place of the main
page to facilitate your visitors to like, follow or share your
conference.
Set up all the social media profiles according to your
audience preferences and your conference objectives.
Differentiate the content as much as possible and share
it in different moments of the day, according also on
the different time zones of your audience.

15. Linkedin for your conference
Million LinkedIn Users
LinkedIn is the most important social network for
meeting professionals
With 200 million LinkedIn users, we can
assume that virtually the majority you want to
connect with in the Meeting Industry is
there. For conferences Linkedin is a superb
tool.

16. Linkedin for your conference
Linkedin for conference
How can you use it
LinkedIn is the most important social network for meeting professionals. With 85
million LinkedIn users, we can assume that virtually the majority you want to
connect with in the Meeting Industry is there. For conferences Linkedin is a
superb tool.
Steps to take
1. Set up a Linkedin profile for the meeting owner and create a community
connecting with the target audience of your conference.
2. Set up a company page for the meeting owner and promote it posting an
update about it even throughout other social media.
3. Create a product for your conference in your company page. You can link
the website, add a promotion with a discount code or a prize and do not
forget to ask for a recommendation by your speakers, sponsors, previous
year attendees or team and supporter. Visit ours: http://linkd.in/SRGYZS
4. Join Linkedin groups focused on topics related to your conference and
joined by the target you selected as your future attendees (remember to
respect the etiquette of not posting promotional updates in groups. Share
only valuable information of interest for the specific group).

17. Linkedin for your conference
Linkedin tips:
Connect with our Linkedin profile or follow our business page: there
you will find some of the most important updates and news we shar e.
Suggest and re-share all the contents that are valuable for you or for
your network.
Recommend to us interesting meeting and event professionals to
connect with and introduce Meeting Support Institute to those
meeting professionals you think can be interested in what we do.
If you think it is useful, in the business page of the Meeting Support
Institute recommend the Fresh Conference, you can find it in the
products section.
We are part of many Linkedin groups related to the Meeting Industry.
Support us by sharing the news or commenting our discussions in your
specific groups.

18. Linkedin tools for meetings and events
The products feature on
the company page

19. Linkedin tools for meetings and events
How to create a
community

20. Linkedin tools for meetings and events
Sharing information
within selected groups

21. Linkedin tools for meetings and events
Email
notifications
from groups

22. Linkedin tools for meetings and events
Use LinkedIN polls to design the sessions based on
your audience effective needs

23. For conferences, Twitter is today one of the
most powerful, popular and effective tools in
spreading the message beyond the meeting
itself.
Twitter for your conference
It allows you to interact with
participants or potential
participants in real time, with the
same immediacy of text messages
but with a much broader exposure.

24. Set up a Twitter profile for the conference (3
info are essentials: date of the conference, place
and website.
Twitter for your conference

25. Create a #hashtag
Use the #hashtag to follow what people say
about your conference and to interact with
them, to obtain analytics or to keep your
attendees informed with a twitter wall.
Create a community
Give credits
Twitter for your conference
Let’s have a
conversation!
#FRESH14

26. Tweet about and with the Fresh Conference using the official
hashtag #FRESH14 and our accounts @freshconference &
@msimeetings; we are always available.
Retweet all the info we share that is useful to you, but don’t do
it immediately, if you wait 1hr or more you enlarge the
audience significantely
Mention us in your #FF Follow Fridays or create a list “cool
conferences to attend” ;) and add us!
Recommend to us interest ing meet ing and event
professionals to follow
Use also other hashtags while tweeting about FRESH to engage
other eventprofs. Examples: #eventprofs #meetingprofs #MPI #PCMA
#meetingplanners #eventplanners as well as the event/tradeshow
happening at that moment eg. #EIBTM #IMEX.
scan & tweet
Twitter Tips

27. Twitter Tips
Create lists for Speakers and
sponsors

28. Facebook for you conference
Facebook for conference
How can you use it
For many meeting professionals Facebook is mostly a personal social media.
However, for conferences, they love to use it to stay tuned with all the content to
share: they also reshare useful links and they love to tag themselves in the event
pictures.
Steps to take
1. Set up a Facebook page and/or an event page for the conference
2. With your personal account, invite your meeting profs friends to like your
page or share it as your profile status.
3. Be sure to link the social media buttons of your conference website to the
facebook page.
4. Allow comments to everyone but moderate the posts of other Facebook
users to your wall.
5. Share valuable content possibly different from what you shared in the other
social media. Do not TAG anyone in the pictures you share, on the contrary
ask them to TAG themselves. Engage!

29. Facebook for you conference
Facebook tips:
Support our updates liking and re-sharing them when you think they are
interesting or useful.
Invite those meeting and eventprofs friends you think could be interested in
what we do or in confirming their participation to the Facebook event .
Recommend to us other connections of colleagues who could be interested
in attending the Fresh Conference
Post news, pictures and videos about you and the Fresh Conference on
our wall.
Share your most memorable moments before, during and after the Fresh
Conference and tag yourself .
Are you a speaker or a sponsor? You can post videos, abstracts and previews
of your FRESH presentation or about your company.
Engage the community with quiz, polls and games.

30. Facebook for you conference
Engage the community with quizzes and games

31. Google+ for your conference
Google+ for conference
How can you use it
For many meeting professionals Facebook is mostly a personal social media.
However, for conferences, they love to use it to stay tuned with all the content to
share: they also reshare useful links and they love to tag themselves in the event
pictures.
Steps to take
1. With your personal account set up a Google+ page and/or an event page for
the conference and share it with your meeting profs circles.
2. A page cannot add to a circle a personal profile. Google+ has the same limits
as a Facebook page; therefore be sure to link the social media buttons in
your conference website.
3. Create a Community for your conference and interact with the members:
open hangouts to discuss and share info and to receive useful input from
meeting professionals. Keep it alive!
4. Share useful and unique content, interact with members, +1 their good posts
and moderate your space.

32. FRESH Google+ community

33. Google+ for your conference
Google+ tips:
Support our updates giving “ +1” (the same as the “ like” button in Facebook)
and re-share them when you think they are interesting or useful.
Invite other meeting and event professionals to join the conversation
adding the the Meeting Support Institute page to their circles or to be member
of the Fresh Conference community.
If you are already a member of our community share your experience and
expertise with the other members, keeping the conversation alive.
Post news, pictures and videos about your most memorable moments before,
during and after the Fresh Conference.
Our speakers and sponsors are welcome to share content about their FRESH
presentation or about their companies.
Engage the community with quiz, polls and games.

34. Pinterest for your conference
Pinterest for conference
How can you use it
Pinterest is a pinboard-style social photo sharing website that allows users to
create and manage theme-based image collections such as events, interests,
hobbies, and more. Pinterest drive a lot of traffic to your conference website.
Steps to take
1. Set up your conference “ business profile” adding an effective description
with the date of the event, the logo, the website and the location.
2. Create well-organized and relevant “ boards” ; categorize them according to
the needs of your conference and include descriptions with keywords. We
have one board for The FRESH Conference news, one dedicated to our
sponsors, one for the past edition of the conference and one for the social
media posts.
3. Create a network following other meeting professionals Pinterest users or
their boards and start pinning and re-pinning. See also the Pinterest etiquette.
4. You can pin (pin is a share button) a website adding a pin button to your
browser bookmarks bar. Some social media content and non-html websites are
not pinnable.

35. Pinterest for your conference
At the moment we have 4
boards
FRESH Conference NEWS
FRESH Conference Social
Media posts
Fresh Conference Sponsors
Fresh Conference - past
edition (January 2012)

36. Vimeo and YouTube for your conference
Vimeo and YouTube for conferences
How can you use it
Youtube and Vimeo are powerful channels to share video contents.
They have the double function to give you visibility and to enlighten the sharing of
bulky content. You can embed videos in your website and share in other social
media a simple link to this content.
Steps to take
1. Set up your Youtube and/or Vimeo channel with logo, description and link to
your website
2. Upload your content . You can share:
Interviews with speakers and preview of their presentation before the
the conference
The presentation speakers give at the conference and other video
comments
Partners and sponsors promotional videos and interviews

37. Slideshare for your conference
Slideshare for conferences
How can you use it
You can use SlideShare to share any presentation files or documents
related to the conference. You can then embed them in your event
website and/or share the link in other social media.
Steps to take
1. Set up your Slideshare with logo, description and link to your website
2. Collect all the slides from the speakers attending your conference,
presentations from your partners and sponsors, any other useful abstracts or
documents and upload them to SlideShare space.
3. Link social media channels among them. For example in your Linkedin
profile you can show the slides you’ve uploaded in your Slideshar e channel.
4. Embed the slides in your conference website and promote the page on
the other social media channels.

38. Prizes
The Fresh Conference
will take place in Copenhagen, 13-15 January 2013
+ 1 optional day of training the 16th.
If you can come, don’t miss it.
If you cannot come, attend it remotely connecting to:
www.thefreshconference.com
Thank you for downloading the guide: your prize is a 20% discount on the
registration fee using this code: smc-FRESH13-buyer-20%
ACTION REQUIRED:
Enjoy!
icon set: Jurgen Appelo

39. The FRESH Conference in 2014
The next Fresh Conference will take place in
Copenhagen, the 26-28 January 2014
www.thefreshconference.com

40. Questions?
Time for you

41. The importance of the "human
relationship" in a social media
campaign for events
Be personal

42. SOCIAL MEDIA success is more about people
than technology
Human relationship

43. Avoid to share the same promotional message in every
social media channel set up for your event….
Be smart

44. Reflect on how important is a personal message, with
your name on it, instead of an auto-reply machine
Avoid auto-reply

45. Make it personal
Use your real name and
voice
Interact with your
audience
Some recommendation

46. How did you solve this problem? Did it happen to you?
Sharing solutions

47. Toolbox Kit
Meeting professionals need an integrated
toolbox kit of web and mobile apps to manage
every aspect of an event

48. But it is plenty of tech-tools and apps out there
How to choose how your tools

49. Managing Social Media
HootSuite
HootSuite allows you to send and schedule Twitter, Facebook, LinkedIn, and
Foursquare updates, track click stats, and set up tracking columns to monitor
keywords, hashtags, and lists.
You can reach more
people differentiating
the times of your
tweets!

50. podio.com
Project and event management
Podio
Podio is the collaborative work platform where you can build
your own work apps - based on your own processes and
workflows - and use them instantly on your iPhone or iPad.

51. Event’s social network?
Yammer
is a private, secure social network for your company….

52. Scheduling tweets for presentations
Backdraft
Backdraft is a new free iPad app that enables you to write
tweets in advance, and then releases them while you are
giving a presentation.

53. Timer with hashtag and twittwall
LTTimer ~for short presentation~
LTTimer is a timer application, and can be viewed hashtags Tweet.
Was made for a "Lightning Talk" (a short presentation).

54. .
Projectorfy
PROJECTORFY is an iPad app used to run live events on a tv
screen, projector, or any output device. Create live polls that attendees
can vote for using their mobile device and see the results live during the
event.
Tweet wall and live polls
Project a tweetwall
showing event
specific hashtags or
current trends - look
up #projectorfyme as
an example. Display
title and body slides
on the fly making any
event engaging and
interactive.

55. Webcast the event
Event-Cast
With Event-Cast webcasting your events is fast, easy, and
inexpensive. From baseball and football to school plays and
special events and more, Event-Cast allows you to webcast your
local events live on the Internet. And now with the Event-Cast
app, webcasting your event is even easier. Event-Cast turns your
phone into a mobile broadcast studio.

56. Live audio broadcast
Soundcloud
SoundCloud is the world’s leading
social sound platform, with over ten
hours of music & audio posted every
minute. Tap into a world of fresh new
audio; find great new
music, comedy, news and more.

57. Live audio broadcast
Spreaker Radio and podcast
recorder
With Spreaker you can record your own
podcasts. Report on live events, then share
all the latest news with your friends on any
major social network. Now users with iOS
versions 5.0 and up can access the new DJ
console to mix voice, music and effects.

58. Building memories to share
Remote Shutter - Camera Timer
with Lens filter
Remote Shutter is the best and
easiest way to take a better photo
when you are alone or group photo.
Remote Shutter allow you to connect
your iPhone, iPod, and iPad using
one as camera and one as remote to
see live stream preview.

59. Qrcodes contact details generators
Quicktag
QRAugmented
Easy QR

60. Scan it and add
me to your
address book
This is ME

61. Clicktotweet.com
Tweets ready to send

62. QRcode generator
Scan to tweet

63. Stefania Conti-Vecchi
www.eventagist.com
Thank you