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Our Client:
L´Oréal
Social Media Marketing
Campaign
by ANYWAY.
Social Media Statistics of L´Oréal
Facebook Likes: 24,818,347
Facebook Follower: 24,815,744
Twitter Followers (USA): 408K
YouTube Subscribers: 81,122
Instagram Followers: 2.8m followers
by ANYWAY.
Our Social Media Strategy for L´Oréal
1. Engaging in relevant conversations and encourage interaction
2. Setting motivating goals e.g. increasing Likes on Facebook
3. Measuring and reviewing the outcomes of campaigns
4. Using influencers to increase visibility
5. Observing the competition and drawing a conclusion
6. Analyzing gaps and trends in L'Oréal's present Social Media
strategy
by ANYWAY.
Social Media Campaign: “Turn It Up“
Our goal was to raise the attention & awareness of L'Oréal's hair color products
Developing valuable content for the audience
which motivates them to share it
Promoting the participation of the audience
We paired up L'Oréal with Facebook and
Pinterest for the launch of their new campaign
by ANYWAY.
Social Media Campaign: “Turn It Up“
Results:
1,534,290 Likes
11,766 People talking about this
Enormous drive of engagement
Raising awareness of hair care brand´s
by ANYWAY.
Social Media Campaign: “#POWERON“
Raising awareness of hair care brand´s
People shared pictures of their “good hair day” on various Social Media
platforms
by ANYWAY.
Social Media Campaign
We encourage the use of Ambassadors, Influencers and Bloggers to
spur the audience to talk about specific topics and motivate them to
exchange opinions on Facebook & Pinterest
by ANYWAY.
Social Media Campaigns
Ambassadors, Influencers and Bloggers reveal latest innovations, new
products and create content
Campaign: True Match
Kicking of new campaigns with
the help of their influencers
#YoursTruly
by ANYWAY.
Further Digital Marketing Campaigns of L'Oréal
on Social Media
by ANYWAY.
#WORTHSAYING Campaign on Twitter
Success of our work for L'Oréal
L'Oréal is highly satisfied with the result of our campaigns:
“We received high click-rates,
gain in followers on Facebook, Pinterest & Instagram
And increased our sales through ANYWAY´s Social Media efforts.”
by ANYWAY.

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L oreal

  • 1. Our Client: L´Oréal Social Media Marketing Campaign by ANYWAY.
  • 2. Social Media Statistics of L´Oréal Facebook Likes: 24,818,347 Facebook Follower: 24,815,744 Twitter Followers (USA): 408K YouTube Subscribers: 81,122 Instagram Followers: 2.8m followers by ANYWAY.
  • 3. Our Social Media Strategy for L´Oréal 1. Engaging in relevant conversations and encourage interaction 2. Setting motivating goals e.g. increasing Likes on Facebook 3. Measuring and reviewing the outcomes of campaigns 4. Using influencers to increase visibility 5. Observing the competition and drawing a conclusion 6. Analyzing gaps and trends in L'Oréal's present Social Media strategy by ANYWAY.
  • 4. Social Media Campaign: “Turn It Up“ Our goal was to raise the attention & awareness of L'Oréal's hair color products Developing valuable content for the audience which motivates them to share it Promoting the participation of the audience We paired up L'Oréal with Facebook and Pinterest for the launch of their new campaign by ANYWAY.
  • 5. Social Media Campaign: “Turn It Up“ Results: 1,534,290 Likes 11,766 People talking about this Enormous drive of engagement Raising awareness of hair care brand´s by ANYWAY.
  • 6. Social Media Campaign: “#POWERON“ Raising awareness of hair care brand´s People shared pictures of their “good hair day” on various Social Media platforms by ANYWAY.
  • 7. Social Media Campaign We encourage the use of Ambassadors, Influencers and Bloggers to spur the audience to talk about specific topics and motivate them to exchange opinions on Facebook & Pinterest by ANYWAY.
  • 8. Social Media Campaigns Ambassadors, Influencers and Bloggers reveal latest innovations, new products and create content Campaign: True Match Kicking of new campaigns with the help of their influencers #YoursTruly by ANYWAY.
  • 9. Further Digital Marketing Campaigns of L'Oréal on Social Media by ANYWAY. #WORTHSAYING Campaign on Twitter
  • 10. Success of our work for L'Oréal L'Oréal is highly satisfied with the result of our campaigns: “We received high click-rates, gain in followers on Facebook, Pinterest & Instagram And increased our sales through ANYWAY´s Social Media efforts.” by ANYWAY.