Advertising on facebook

1. Advertising on Facebook

2. Different opportunities to advertise on
Facebook
Your Ads can appear on different positions on Facebook:
• On the right hand side of the homepage
• On the homepage directly
• During the log-out process

3. Targeting the right audience on Facebook with
your Advertisements
You can address your target market on Facebook according to the
following variables:
1) Demographic variables
• E.g. Which age group should be targeted with your ads?
2) Psychographic variables
• Interest preferences - e.g. Do you prefer to target an audience that is interest
in sports?
• Milestones and occasions – e.g. Only targeting expectant mothers

4. Targeting options on Facebook
1) Addressing a broad target group
• Aim: Increase awareness and reach as many people as possible
2) Addressing your target group according to their location
• Focus targeting on specific locations to customize your audience
3) Addressing your target group according to their preferences + behavior
• Prioritize people with specified interests + behavior

5. Our goals for your Facebook Ads
• Increase the awareness for your products, company, brand
• Achieve attention around your target group (locally/globally)
• Increase in page likes and followers
• Raise the engagement rate in order to spread your content
• Obtain a higher traffic rate by growing your community and
promoting your Facebook page on other Social Networks

6. Your Ads on Facebook with
ANYWAY.