Art of social media
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Social Media and Big Data are impacting organization sales and marketing strategies. Old traditional definitions of lead generation and marketing are changing. Stephen Nold provides insight on the trends of social media marketing, big data, and mobile devices for conducting business..
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Art of social media
- 1. SOCIAL MEDIA MARKETING AND BIG DATA STEPHEN NOLD
- 2. STEPHEN NOLD
- 9. THE HALLWAYS OF SXSW
- 10. TWITTER MARKET CAP March 6, 2015: 30.29 Billion
- 11. WHAT IS SOCIAL MEDIA MARKETING? Process that generates website traffic Create content that attracts attention Generates community brand engagement Web site transition from billboard to community participation Personal trusted messaging spreads Earned media/recommendation over paid media
- 12. PLACING YOUR BRAND/PRODUCT/SERVICE IN THE HANDS OF YOUR CUSTOMERS, PARTNERS, EMPLOYEES…AND ENABLING THEM TO BECOME YOUR BEST REFERRAL.
- 13. MINDSHARE
- 14. WHAT DOES SUCCESSFUL SMM LOOK LIKE?
- 15. EVOLUTION OF COMMUNITY Role of social media tools and inbound marketing Discerning between the hype and truth
- 16. BIG DATA
- 17. “I’M BIG DATA”
- 18. WHAT IS BIG DATA? Big data is large and complex information Difficult to process Big Data = lots of information. More than a single computer node can handle. Software manages large amount of information in order to process algorithms Library shelf 1 of books + library shelf 2 of books = total library shelf of books count Google Books Library Project All Around Us = Observational Data BIG D
- 22. BILLY BEANE AND OAKLAND A’S
- 23. BIG DATA SOURCES Social Media Web Assets Inbound Marketing Mobile Applications Registration Marketing Campaigns Internet Press Releases, Articles, Blogs BIG D
- 24. BIG DATA USAGE The latest technology buzz Butts in Seats – Audience Recruitment Customer Profiling Content Marketing Cross Branding and Messaging Business Intelligence Registration Marketing Campaigns BIG D
- 25. BIG DATA CONCERNS Big data is not magic Strategies are needed Bad big data in = bad big data out Requires resources and money Doesn’t happen overnight (most of the time) Is rocket science at times and hence knowledge is needed
- 26. BIG DATA INFLUENCING BUSINESS DECISIONS Harness the power of these new tools Learn from Google, Amazon in the power of predictions
- 27. MOBILE
- 28. A BRIEF HISTORY…
- 29. NEW LEADS
- 31. DOING BUSINESS WITH TODAY’S TOOLS
- 32. TODAY…
- 33. TODAY…
- 35. THE FUTURE?
- 36. TRENDS Evolution from Brand to Community Data Storage and Management Content Capture and Distribution Mobile, Mobile, Mobile
Editor's Notes
- Introduction West texas Oil and gas industry SPE Boy Scout leader – tweeting our departure time from monthly camping trips
- FOUR STORIES What can you take from these four stories and apply to your own environment? Your business challenges….Your World?
- This time of year, as the bluebonnet seeds slowly begin to warm in the rich soil along the highways of Texas, a movement is beginning. From all corners of the country, and even from distant countries, a creature begins to focus on migration paths to Austin, Texas. It starts as a trickle, turning into a stream culminating into a flood of energy, tattoos and pierced body parts…
- The migration of the SXSW attendee….
- To the casual observer, there seems to be no rhyme or reason behind the collection of twenty-somethings at local watering holes, yet there is a method to the madness. Or rather, there is evidence of wealth and value produced from this gathering.
- At SXSW 2007, Twitter paid $11,000 to put a visualization of the service on flat-panel screens in the hallways "We knew hallways were where the action was," he says, and created an event-specific feature that allowed attendees to text a message in order to sign up automatically and follow a handful of "ambassadors" at SXSW.
- Process of gaining website traffic or attention through social media sites. Social media marketing programs create content that attracts attention and encourages readers to share it across their own social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
- Process of gaining website traffic or attention through social media sites. Social media marketing programs create content that attracts attention and encourages readers to share it across their own social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
- Competing to get visibility within a customer’s mind Customer remembers you when it is time to purchase Associates positive value with your product/service greater than your competitor
- Hadfield performed his free-fall rendition of the David Bowie song “Major Tom” on the International Space Station, 250 miles above ground, and had changed a number of the lyrics to account for his particular circumstances. In May 2013, Canadian astronaut Chris Hadfield, commander of Expedition 35 to the International Space Station, recorded a video of the song on the space station which went viral and generated a great deal of media exposure.[12] The lyrics were somewhat altered; the ending was replaced with Major Tom getting his orders to land and doing so safely, reflecting Hadfield's imminent return from his final mission on the Station. Hadfield announced the video on his Twitter account, writing, "With deference to the genius of David Bowie, here's Space Oddity, recorded on Station. A last glimpse of the World." Bowie was also thanked in the ending credits.[13] This was the first music video ever shot in space.[14] Bowie responded to the video, tweeting back to Hadfield, "Hallo Spaceboy". The video has had over 24,000,000 views on YouTube. The performance was the subject of a piece by Glenn Fleishman in The Economist on 22 May 2013 analyzing the legal implications of publicly performing a copyrighted work of music while in earth orbit.[15] Due to the expiry of the one year licence, the official video was taken offline on the 13th of May 2014.[16] Following a period of negotiations, the video was restored to YouTube on 2 November 2014 with a two year licence agreement in place. https://www.youtube.com/watch?v=KaOC9danxNo
- First let’s start with the definition of Big Data. Big data is a collection of large and complex information. Difficult to process using database management tools or traditional data processing applications. Many challenges including Capture, Storage, Search, Sharing, Transfer, Analysis and Visualization Value? Additional information provides business intelligence Correlations to spot business trends, qualify research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions.
- This is the architecture diagram of Google’s BigQuery software…
- Compliments of Dave Turek, the guy in charge of supercomputer development at IBM: From the year 2003 and working backwards to the beginning of human history, we generated, according to IBM’s calculations, five exabytes–that’s five billion gigabytes–of information. By last year, we were cranking out that much data every two days. By next year, predicts Turek, we’ll be doing it every 10 minutes. http://blogs.smithsonianmag.com/ideas/2012/05/big-data-or-too-much-information/
- An this is an example of report of the output from Google’s BigQuery solution. A census report chart on the married ratio of 109 million US along with mother’s ethnic background and mother age. I have now shown you a Big Data tool, including the algorithms and pipeline for the data and the results. You have now seen Big Data. I hope you feel much smarter.
- Amazon Amazon’s product recommendations – sure, I’ll take a JavaScript book, a pair of Asics, and season 1 of Game of Thrones. How do they know me so well?! Gmail Gmail’s Bayesian spam filter – no more tempting emails from that pesky Nigerian prince! Obama Campaign Obama's get out the vote efforts. In 2008 it was called Project Narwal, I don't know what it was called in 2012. Netflix Netflix uses information to shape personal recommendations from customers, and also users big data to improve streaming video, as the Wall Street Journal reports: "Hadoop processing power allows the company to run massive data analyses, such as graphing traffic patterns for every type of device across multiple markets. "That effort helps Netflix improve the reliability of video feeds on different platforms and plan for future growth of streaming movies and shows. For example, the greater processing capabilities can allow engineers to see where traffic on the network is running slower, allowing them to plan for additional network capacity.” Netflix