Key Factors in Making Your Virtual Event a Success: Creating a Digital Engagement Strategy
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Virtual event technology has dramatically improved over the past 18 months. In this session, participants will explore several business and go-to-market strategies for leveraging buzz from their events to a wider audience. Our speaker will share real-world examples of how organizers are using virtual technology to reach new audiences, generate new income streams and extend the life of their face-to-face events. This session will help you to: Identify five decision areas for your virtual event strategy Explore three types of virtual models and how not to “lose your shirt” Examine ways to build the business case for a virtual event program Understand how to make virtual events more engaging experiences
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Key Factors in Making Your Virtual Event a Success: Creating a Digital Engagement Strategy
- 1. Key Factors in Making Your Virtual Event a Success creating a digital engagement strategy May 18, 2011 ASAE Conference Center Washington, DC
- 2. virtual event technology “ Virtual events are a critical communication channel for associations.” Warwick Davies principal The Event Mechanic!
- 6. five virtual event enhancements authentic embedded advertising registration experience tools giveaways 1. real 2. reviews, feedback and virtual tours 3. weave the sales message into the experience 4. value add 5. compelling offer
Editor's Notes
- defining virtual events "virtual tradeshow” presented at "ConventionView" by Alan Saperstein & Randy Selman of Onstream Media in 1993 videotaping trade show exhibitors booths and then attaching the videos to HTML floor maps now a multimedia virtual tradeshow platform called MarketPlace365 in 2010
- defining virtual events why virtual events work Visual improved Bandwidth natural conduit of show content explosion
- virtual events PCMA Virtual Edge conference HIMMS UMB organizers are using virtual technology reach new audiences generate new income streams extend the life of their face-to-face events
- Business and go-to-market strategies Twitter: Drive pre-event buzz by allowing audiences to respond to and view all tweets associated with a hashtag (attached to the virtual event, sponsor or exhibitor) within an event landing page Facebook: Update wall with event-related discussions LinkedIn: View existing connections on to drive peer-to-peer networking Blog: Cover event specific topics that might generate audience participation Video: Promote videos with the ability to invite people to a visual message
- 1. authentic: use graphics and rich media to create virtual events that look "real." 2. experience tools customer reviews , customer feedback , and virtual tours of the physical event 3. embedded advertising event video footage and product placements subtly weaves the sales message into the experience 4. giveaways are a prominent feature of live trade shows and conferences 5. registration for the live event at the virtual event
- in or out? are you doing tech for tech sake? 2. revenue or recruitment ? what is the ROI? 3. hybrid, full feature or self serve? define the platform 4. yes or no? are a prominent feature of live trade shows and conferences 5. up or down for the live event at the virtual event