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Applying LinkedIn's Community Building Success to the Trade Show Industry

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Stephen Nold
Stephen Nold

One of the original Co-founders of LinkedIn, Eric Ly, will be featured in a webinar discussing what trade show and event managers can learn from the success of LinkedIn.

Technology
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Applying LinkedIn Success to the Trade Show IndustryJoin the conversationon Twitter: #mtosummit Stephen NoldTSNN Publisher Eric LyCEO at Presdo, Inc. March 1, 2011 1.00 – 2.00PM EST Register: https://www1.gotomeeting.com/register/388928817
Eric Ly MTO Summit keynote speaker CEO at Presdo Inc. Co-Founder at LinkedIn “passionate about combining innovative products, technologies and business models to create highly successful companies.”
LinkedInSuccess As of January 2011, executives from all 2010 Fortune 500 companies as members More than one million companies have Company Pages Thousands of developers are usingLinkedInAPIs to create innovative tools and services for professionals
LinkedInSuccess History Reid Hoffman living room What makesLinkedInso special? Relationships matter? How did you get from there to here?
Communities Impacting Relationship Evolving the Business World Colliding Tradeshow Floors
Lessons learned on community building? How can Trade Show Organizers/Event Managers apply the successes ofLinkedInto their own Trade show/event community niches? What is the “secret sauce” they can use? Communities
Questions
Join Us In Chicago March 21-22, Rosemont InterContinental Hotel Webinar at: http://www.mtosummit.com/page.cfm/Link=58/t=m/goSection=6 SlideShare:

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Applying LinkedIn's Community Building Success to the Trade Show Industry

  • 1. Applying LinkedIn Success to the Trade Show IndustryJoin the conversationon Twitter: #mtosummit Stephen NoldTSNN Publisher Eric LyCEO at Presdo, Inc. March 1, 2011 1.00 – 2.00PM EST Register: https://www1.gotomeeting.com/register/388928817
  • 2. Eric Ly MTO Summit keynote speaker CEO at Presdo Inc. Co-Founder at LinkedIn “passionate about combining innovative products, technologies and business models to create highly successful companies.”
  • 3. LinkedInSuccess As of January 2011, executives from all 2010 Fortune 500 companies as members More than one million companies have Company Pages Thousands of developers are usingLinkedInAPIs to create innovative tools and services for professionals
  • 4. LinkedInSuccess History Reid Hoffman living room What makesLinkedInso special? Relationships matter? How did you get from there to here?
  • 5. Communities Impacting Relationship Evolving the Business World Colliding Tradeshow Floors
  • 6. Lessons learned on community building? How can Trade Show Organizers/Event Managers apply the successes ofLinkedInto their own Trade show/event community niches? What is the “secret sauce” they can use? Communities
  • 7.
  • 8.
  • 10. Join Us In Chicago March 21-22, Rosemont InterContinental Hotel Webinar at: http://www.mtosummit.com/page.cfm/Link=58/t=m/goSection=6 SlideShare:

Editor's Notes

  1. Eric presents a real life business to business case story of how the “secret sauce” was utilized. This would be an example of how tools like LinkedIn are making it easier to conduct business and deepen relationships.
  2. A brief description and education of Presdo Match as a networking solution to show the Trade Show Organizers/Event Managers how to do a better (more efficient) job of matching up buyers and sellers (ie; event attendees to suppliers.)
  3. Closing statement by Stephen can reiterate Eric’s appearance at MTO Summit Chicago.