TSNN "State of the Industry" Panel
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This document summarizes a panel discussion at the TSNN Event Excellence Awards in November 2011 about the state of the trade show industry. The panelists, who include the chairmen of SISO and IAEE, discuss topics like the impact of the global and domestic economy on trade shows, the evolving trade show business model, how technology is impacting the industry, and the importance of transparency. The panel takes questions from the audience on these topics and provides advice and perspectives on trends, challenges, and opportunities facing the trade show industry.
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TSNN "State of the Industry" Panel
- 1. State of the Industry A chat with Sean Guerre, President, TradeFair Group; 2011 Chairman of SISO Vinnie Polito, Managing Director; 2011 Chairman of the IAEE, VP International Moderated by Stephen Nold, Tarsus Advon, President TSNN Event Excellence Awards November 4-6 in Washington D.C.
- 2. State of the Industry Panelists Sean Guerre President, TradeFair Group 2011 Chairman of SISO Vinnie Polito VP International Managing Director 2011 Chairman of the IAEE Stephen Nold Tarsus Advon President TSNN Event Excellence Awards November 4-6 in Washington D.C.
- 3. Topics Global and Domestic Economy Trade Show Business Model Technology that impacting our marketplaces Industry Transparency Audience Q&A TSNN Event Excellence Awards November 4-6 in Washington D.C.
- 4. Global and Domestic Economy With expectations for minimum growth into 2012, what do you think will be the impact on the health of trade shows and events and should our industry embrace for even tougher times? Do you have concerns or advice that you would share as we contemplate the continued globalization of our events? Are there any global trends that we should be considering? TSNN Event Excellence Awards November 4-6 in Washington D.C.
- 5. Trade Show Business Model What would you each say to someone outside the event industry who is questioning the value that the tradeshow industry has to offer? Is the tradeshow industry a viable industry? What are your thoughts on how the role of show management in relationship building on tradeshow floors might change? Do show managers need to consider new business models? Something totally different than the trade show floor? What are your thoughts on how show management and event producers can get better at tracking the new relationships and doing a better job of defining value to our exhibitors and sponsors? TSNN Event Excellence Awards November 4-6 in Washington D.C.
- 6. Technology Thinking of our shows as the catalyst for new ideas and new solutions, what advice would you offer as we explore new tools and technology as a way conduct business on the show floor? What trends or changes do you see as a result of social media solutions? I think we all agree that virtual platforms will never replace the show floor experience, but what do you think seems to be some of the promising tools that could enhance our events? TSNN Event Excellence Awards November 4-6 in Washington D.C.
- 7. Funding Technology Models Can our industry do a better job of pursuing the research, design and development of complex solutions that benefit us across organizations without requiring a single project to represent the evolution of our tools? TSNN Event Excellence Awards November 4-6 in Washington D.C.
- 8. Industry Transparency First, what is industry transparency and why is this important to us? Once our events are up and running, what would you warn are the most important concerns involving events in today’s environment? TSNN Event Excellence Awards November 4-6 in Washington D.C.
- 9. Audience Q&A TSNN Event Excellence Awards November 4-6 in Washington D.C.