2. Welcome
Brian Cohen - Chair
Stephen Graham
Gagan Nirula
Andrea Bahr
Margaret Pederson
Eric Ly
RD Whitney
Pat Pathade
Todd Zint
Carrie Ferenac
Kenji Haroutanian
Shawn Pierce
Confidential
3. Agenda
2013 Year In Review
2014 Goals
Key Drivers
Website
Members
Live Events
Advisory Board
Strategic Initiatives
Questions and Feedback
Confidential
4. 2013 Year in Review
Defined Purpose to Industry
Launched TeccSociety Website
MeetingsNet.com Press Release
79 LinkedIn Members
49 TeccDirect Partners
Inaugural Circle of Influence Summit
Confidential
5. 2014 Key Drivers
TeccSociety
Increase partner directory participation
Organic member growth
Live events
Content creation and distribution
Relevant tools and education for buyers
Positioned as a “Trusted Authority”
Confidential
2014 Goals
From visibility to awareness to engagement
6. Website 2014
2014 Goals
New Features
Clean Design
Streamlined content access
Resource library
Blogs
• Community Influencers, Change Makers
• Member Knowledge
• On-demand videos (TeccSociety.TV)
Confidential
Confidential
Website
•
•
•
•
7. Website 2014
2014 Goals
New Features – Suppliers
• Launch.IT Platform
• Lead Generation through RFI functionality
Website
Confidential
Confidential
8. Website 2014
2014 Goals
New Features – Buyers
Confidential
Confidential
Website
• Home page quick click for TeccDirect
• TeccDirect supplier comparison tool
• Buyer Resources
10. Member Growth
2013
Word of Mouth; Member Referrals
2014 Goals
LinkedIn Community
2014
Continue organic growth and word of mouth
Recruit new members through “walled garden”
content access
Confidential
Members
Member database; value-added services on website
12. Supplier Partners
Tiered TeccDirect Listing Subscriber Model
Basic
Platinum
Foundation
Directory Listing
✔
✔
✔
Invitation to Live Events
✔
✔
✔
Live Event Sponsor Invite Priority
✔
✔
Organization/Product Promotion
✔
2014 Goals
Value Offerings:
✔
(Launchit Module)
✔
Run of Website/ Advertisement
✔
Price
Confidential
$495
$1495
$2495
Members
Priority “Category Priority” Listing
13. Supplier Partner Criteria
Two positive referrals from customers within the past twelve (12) months.
Confirmed Strategic meeting management best practices including a defined
project management plan to ensure goal alignment, scoping, planning and
implementation.
Demonstration and evaluation of product and/or service solution with the
TeccSociety research team.
Confidential
Members
2014 Goals
TeccSociety Preferred Partner certified program represents suppliers that
embody sound business practices, cultivate customer trust and loyalty, and
consistently deliver products and services that align with customer goals. There
are three requirements for a technology solution provider to achieve the Preferred
Partner status:
14. Live Events
Researching IMEX
(International Meeting Exchange in Las Vegas)
October 14-16
2014 Goals
Signature Tours
Circle of Influence Summit
Confidential
Live Events
2nd Annual in Q4
15. Advisory Board
Roles
Expectations
Influence meeting in November
Confidential
Strategic Initiatives
Quarterly Conference Calls
Committee Calls
Advisory Meeting – In conjunction with the Circle of
2014 Goals
Advisory Group
16. Committees
Social media
Membership
2014 Goals
Website
Partners and members
Awards
Education
Confidential
Strategic Initiatives
Live Events
17. Focus for Q1
Successful Website re-launch
Preferred Supplier Badge program
2014 Goals
Increase Suppliers within TeccDirectory
Launch It website integration (Content)
Attract reputable “Blogger” contributors
Announce Signature Series & COI Dates/Locations
Confidential
Strategic Initiatives
Increased brand awareness
18. Focus for Q2
“Pay wall” markers determined within website (collect emails)
Whitepaper
2014 Goals
Member Database Identified and launched
Mobile APP RFP
Enhanced TeccDirect V3
Strategic Initiatives
Confidential
19. Next Steps
Own an assignment/role
Recommend a technology supplier
2014 Goals
Find another qualified member
Attend an event
Strategic Initiatives
Confidential
2013Year in ReviewCircle of Influence Summit partners attendees event success metrics (video, post event connections – results)2014WebsiteMembershipLive EventsStrategic InitiativesAdvisory Group
Value Positioning based on Industry Need only event organization focused on technology content and educationLaunched TeccSociety WebsiteMeetings Net / Press Release79 Members/ 49 PartnersInaugural Circle of Influence Summit
2014 Key Success DriversVisibility into Brand AwarenessIncrease Participation Partner DirectoryOrganic Member Growth; “Quality over Quantity”Interactive Live EventsOriginal Content Creation/DistributionLaunch.ITBloggersMembersRelevant Tools/Education for BuyersPositioned as a “Trusted Authority”
Why, content creators and web designers…not the latter.
Why, content creators and web designers…not the latter.
Why, content creators and web designers…not the latter.