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2013 EMBEDDED MARKET STUDY




 Essential to Engineers
 DATASHEETS.COM | DESIGNCON | DESIGN EAST & DESIGN WEST | EBN | EDN |
 EE TIMES | EMBEDDED | PLANET ANALOG | TECHONLINE | TEST & MEASUREMENT WORLD
2013 Embedded Market Study                                                                                               2




    UBM Tech Electronics’ Brands
                 Unparalleled Reach & Experience
 UBM Tech Electronics is the media and marketing services solution for the design engineering
 and electronics industry.




Our audience of over 2,358,928 (as of March 5, 2013) are the executives and engineers
worldwide who design, develop, and commercialize technology. We provide them with the
essentials they need to succeed: news and analysis, design and technology, product data,
education, and fun.




                                                                         Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                  3




 DESIGN West
 April 22-25, 2013 | McEnery Convention Center | San Jose, CA | ubmdesign.com

 The industry’s must attend event! Register Today

 DESIGN West is both a technical conference and expo for electronics design engineers, entrepreneurs,
 and technology professionals who create products with electronic content. Held in the heart of Silicon
 Valley, it’s where the world's top design engineers and product developers gather and learn, gain
 inspiration, and get practical information and hands-on training they can put to immediate use.
 Visionary speakers, relevant content
 Engineering’s most visionary names will be on hand, along with UBM Tech's own editorial content
 team. Keynotes include:
 • Luke Dubord, Jet Propulsion Laboratory, Avionics System Engineer
 • Mayim Bialik, Actress & Neuroscientist
 • Hugh Herr, Biomechatronics Director at the MIT Lab




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2013 Embedded Market Study                                                                                                  4




 DESIGN West (continued)
 Free education and training programs for Embedded engineers:
 • From Napkin Sketch to Shenzhen: 3 days of insights from design engineers on bringing their ideas to
   life.
 • DESIGN Theater: Exciting events such as product teardowns, panel discussions, prizes & giveaways
   and more.
 • Hands on Speed Training: Engineers will get hands on with development boards and hardware, share
   knowledge and resources, make things, and learn new skills from the engineers who created these
   tools.
 • Tech Fundamentals: Giving engineers the fundamentals of building holistic platforms and complete
   solutions.
 Join us in 2013 for ESC Silicon Valley’s 25th year
 The four-day DESIGN West event builds upon the solid foundation of engineering education pioneered
 by the Embedded Systems Conference (ESC), the flagship brand and global electronics industry's
 leading event. Celebrating its 25th anniversary in 2013, ESC is joined by the popular Black Hat Summit
 and
 Android Certification.




                                                                            Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                 5




                          Purpose and Methodology
  •   Purpose: To profile the findings of the 2013 results of EE Times Group annual comprehensive
      survey of the embedded systems markets worldwide. Findings include types of technology
      used, all aspects of the embedded development process, tools used, work environment,
      applications, methods and processes, operating systems used, reasons for using and not using
      chips and technology, and brands and chips currently used by or being considered by
      embedded developers. Many questions in this survey have been trended over two to five
      years.
  •   Methodology: A web-based online survey instrument based on the previous year’s survey was
      developed and implemented by independent research company Wilson Research Group from
      January 18, 2013 to February 13, 2013 by email invitation
  •   Sample: E-mail invitations were sent to subscribers to UBM/EE Times Group Embedded Brands
      with one reminder invitation. Each invitation included a link to the survey.
  •   Returns: 2,098 valid respondents for an overall confidence of 95% +/- 2.13%.




                                                                           Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                   6




                                Disclaimer


The following information is the property of UBM Tech, a division of United
Business Media, LLC. UBM retains ownership of all rights, including intellectual
property rights, in and to the Database, the Survey questionnaires and the
Survey results.

No claims are allowed without the expressed written permission of either Alex
Wolfe (alex.wolfe@ubm.com) or David Blaza (david.blaza@ubm.com)
at UBM, LLC.




                                                             Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                            7




                  In which region of the world do you reside?




                      US & Canada                                        61.1%


                            Europe                20.0%


                              Asia            12.7%


             Middle/South America      3.0%


                          Australia   1.8%


               Africa and Near East   1.3%
                                                          2013 (N = 1,914)




                                                                      Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                          8




      How many employees does your company have at all locations?




                 Under 100                                   43.7
                                                            42.4
                   100-499                       16.0
                                                 15.6
                   500-999          6.1
                                    6.3
                1,000-4,999               10.2
                                          10.0
                5,000-9,999      5.4
                                   6.9                   2013 N=2025
              10,000-19,999     4.3                      2012 N=1547
                               3.5
             20,000 or more                12.1         Average Number of Employees
                                            13.3        2013 = 3,965
                Don't know    2.1                       2012 = 4,856
                              2.0




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2013 Embedded Market Study                                                                                                                          9




                                             My job function includes:


      Writing firmware/sftwr for embedded systems                                                        56.9%
                      Hardware/software integration                                                     56.6%
                       Debugging firmware/software                                                     55.3%
                  Architecture selection/specification                                             50.8%
                Firmware/software design or analysis                                          45.4%
                                 Project management                                           45.0%
                                 Debugging hardware                                         43.2%
                                    Prototype testing                                    39.9%
                           Firmware/software testing                                     39.7%
                                 Device programming                                     39.1%
         Designing hardware for embedded systems                                      36.9%
                                        System design                              33.7%
                        Hardware/software co-design                        26.7%
                                 Board layout/design                      24.9%
                   Hardware/software co-verification                 19.0%
                              Connected device design         8.9%                              2013: Average number
                         SoC (system-on-chip) design        6.8%                                of years out of school =
                                                Other    3.4%                                         19.7 years
                                                                                                   2013 (N = 2,020)




                                                                                                    Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                     10




   For what types of applications are your embedded projects developed?

                                                                                                                   33%
    Industrial cntrls & automation                                                                         31%
                                                                                                                 33%
                                                                                    23%
            Consumer electronics                                                    23%
                                                                                       24%
                                                                                  23%
    Communications/networking                                                           25%
                                                                                              26%
                                                                          17%
                          Medical                                      16%
                                                                          17%
                                                                         17%
                      Automotive                                     15%
                                                                            18%
                                                                         17%
           Electronic instruments                                   15%
                                                                   15%
                                                                        16%
              Aero/Military (Net)                                           17%
                                                                          17%
                                                         11%
       Computers and peripherals                           12%
                                                                 14%
                                                  9%
                          Security          8%
                                                   10%
                                             8%
    Power generation and utilities     7%
                                       6%
                                             8%
                 Video & imaging              9%
                                                   10%
                                        7%
                   Transportation                                                      2013 (N=2080)
                                       6%
                            Audio     6%
                                        7%
                                                                                       2012 (N=1670)
                                       6%
         Government & municipal        6%
                                          7%
                                                                                       2011 (N=1885)
                                     6%
                            M2M
                                        7%
                           Other            8%
                                                  10%




                                                                                               Copyright © 2013 by UBM. All rights reserved.
CURRENT EMBEDDED
DESIGN ENVIRONMENT
2013 Embedded Market Study                                                                                       12




                       My current embedded project is:


                                                           2013 (N = 2091)
                                               44%         2012 (N = 1,704)
                  New to the                   44%         2011 (N = 1,883)
                 world; a new
                                              43%          2010 (N = 1,559)
                 project from
                                                           2009 (N = 1,550)
                   scratch                    43%
                                              42%


                                                     56%
               An upgrade or                         56%
                improvement
                                                     57%
               to an earlier or
               existing project                      57%
                                                      58%




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2013 Embedded Market Study                                                                                                                 13




                   What does the upgrade or improvement include?


                                                                            55%
             New or different software features
                                                                              58%


                                                               40%
                     New or different processor
                                                                44%


                                                         22%
                  New or different system logic
                                                         21%


                                                   15%                        2013 (N = 1,159)
            New or different analog components
                                                  14%

                                                                              2012 (N = 941)
                                                  12%
              New or different operating system
                                                  13%


     Mandatory changes because of discontinued           21%
               hardware or software                      22%


                                                                     Base = Those whose current project is an
                                                                             upgrade/improvement




                                                                                           Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                14




                     Which of the following capabilities are included
                          in your current embedded project?


                                                                         68%
                                                                          70%
                    Real-time capability                                   72%
                                                                            73%
                                                                              75%
                                                                55%
                                                                  58%
                  Networking capability                           58%
                                                                   59%
                                                                   59%
                                                              52%
  Analog signal processing (added 2013)
                                                     40%
                                                       43%
  Project rugged / envirnmntly resistant              42%
                                                      42%
                                                        44%
                                                     40%
                                                    38%
                     Wireless capability            38%
                                                    38%
                                                 33%
                                                                     2013 (N = 2,090)
                                                   36%               2012 (N = 1,704)
                                                    37%
                       Battery-powered              37%
                                                     38%
                                                  35%                2011 (N = 1,886)
                                           7%
                                            9%                       2010 (N = 1,559)
                                  Other     8%
                                            8%
                                                                     2009 (N = 1,550)




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2013 Embedded Market Study                                                                                                                         15




If wireless, what wireless interfaces does your current embedded project include?


                                                                                                                 54%
                             Wi-Fi                                                                                55%
                                                                                                              53%
                                                                       24%
                  Bluetooth Classic                                 22%
                                                                       24%
                           Cellular                                     25%
                                                                               29%
                                                                  20%
                            Zigbee                                    24%
                                                                      23%
                                                            17%
               Bluetooth LE/Smart                     15%
                                                10%
           Unlicensed 2.4-GHz band             9%
                                                  11%
                                               9%
                               NFC            8%
                                              8%
                          900 MHZ               10%
                                                    12%
                                              8%
                       Proprietary                11%
                                             7%
                                            7%
                       Wi-Fi Direct         7%
                                          5%
                   AM or FM radio           7%
                                            7%
                                          5%
                          Infrared         6%
                                             7%
                                         5%                                   2013 (N = 817)
                     315/433 MHZ            7%
                                             7%                               2012 (N = 640)
                                         5%
                           Custom      3%
                                        4%                                    2011 (N = 714)
                                      3%
                              ANT                             Only answers 3% or above are shown




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2013 Embedded Market Study                                                                                   16




          How many people are on your embedded project team?
            Team 2013 =                                    14.6                  2013 (N = 2,041)
             - Software Engineer =                            4.0
             - Hardware Engineer =                             2.9
             - Firmware Engineer =                             2.7
             - QA/Test Engineer =                              2.0
             - Systems/Integrator =                            1.5
             - Other Engineer =                                1.5
            Team 2012 =                                    15.9                  2012 (N = 1,625)

             - Software Engineer =                             4.9
             - Hardware Engineer =                             3.7
             - Firmware Engineer =                             3.1
              - QA/Test Engineer =                             2.4
              - Systems Engineer =                             1.8



                      Note: Data excludes outliers 1000+


                                                             Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                17




     What is your development team’s ratio of total resources (including
     time/dollars/manpower) spent on software vs. hardware for your
                          embedded projects?



                                                      60.6%
 Average total resources                               61.9%
                                                       62.0%
  devoted to software                                 61.3%              2013 (N = 2,075)
                                                       62.4%
                                                                         2012 (N = 1,675)
                                             39.4%
 Average total resources                    38.1%                        2011 (N = 1,878)
                                            38.0%
  devoted to hardware                        38.7%                       2010 (N = 1,542)
                                            37.6%
                                                                         2009 (N = 1,536)




                                                          Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                   18




        How long did the last project you completed take to finish?

                                                              35%
                                                            33%
        6 months or less                                    33%
                                                               36%
                                                      30%
                                                           35%
                                                            35%
          7 – 12 months                                  33%
                                                            35%
                                                           35%
                                          15%
                                          15%
        13 – 18 months                    15%
                                           15%
                                             17%
                                   9%
                                                   2013 (N = 1,985) Avg: 12.4 mos
                                  9%               2012 (N = 1,634) Avg: 12.5 mos
        19 – 24 months             9%
                                  9%
                                    10%            2011 (N = 1,822) Avg: 12.2 mos
                               6%                  2010 (N = 1,494) Avg: 12.2 mos
                                 8%
     25 months or more          7%
                                 7%                2009 (N = 1,514) Avg: 13.2 mos
                                  8%




                                                             Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                          19



                                         Was that project completed . . .

                                                            5%
                                   Ahead of schedule       4%
 •In 2013, 43% of all projects                             4%
 finished “ahead of” or                                    4%
 “on” schedule, and 57%                                                                38%
 finished late or cancelled --           On schedule                                  38%
                                                                                        39%
 almost the same as the                                                                 40%
 previous 3 years.                                                          28%
                                 Late by 1 – 2 months                         29%
                                                                          26%
                                                                             29%
                                                                   18%
                                 Late by 3 – 6 months             17%
                                                                    19%
                                                                  17%
                                                            5%
                            Late by 6 – 12 months            6%
                                                             6%
                                                            5%
                                                         2%
                           Late by 13 – 18 months       1%
                                                         1%                                    2013 (N = 2,055)
                                                         2%
                                                         2%                                    2012 (N = 1,658)
                  Late by more than 18 months            2%
                                                        1%
                                                        1%                                     2011 (N = 1,859)
                                                          3%
                                            Canceled      3%                                   2010 (N = 1,525)
                                                          3%
                                                           3%


                                                                                    Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                            20




          My current embedded project is programmed mostly in:

                                                                                      60%
                                                                                           65%
                                C                                                        62%
                                                                                      60%
                                                    21%
                                                   20%
                             C++                     22%
                                                   20%
                                          5%
                                          5%
               Assembly language           5%
                                            6%
                                       3%
                                       2%
                             Java      2%
                                        3%
                                      2%
                               C#
                                      2%
                                     1%
                        MATLAB         2%                          2013 (N = 2,075)
                                       2%
                                      2%                           2012 (N = 1,675)
                                     1%
                        LabVIEW      1%
                                      2%                           2011 (N = 1,876)
                                     1%
                          Python                                   2010 (N = 1,542)
                                     1%
                                      2%
                            .NET     1%
                                       3%
                                         4%
                                        3%
                           Other       3%
                                        3%




                    Note: C#, Python and Ada were added in 2013. Ada was under 1%.



                                                                                      Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                              21




      My next embedded project will likely be programmed mostly in:


                                                                       55%
                             C                                              60%
                                                                          58%
                                                                        56%
                                                22%
                          C++                     24%
                                                   25%
                                                 23%
                                    4%
                          Java      4%
                                    3%
                                     4%
                                    4%
            Assembly language       3%
                                    3%
                                    4%
                                   3%
                           C#
                                   2%
                     LabVIEW      2%
                                  1%
                                  2%                            2013 (N = 2,071)
                                   2%
                     MATLAB                                     2012 (N = 1,667)
                                   2%
                       Python                                   2011 (N = 1,871)

                                  1%                            2010 (N = 1,537)
                         .NET      2%
                                   2%
                                     4%
                                  1%
         UML or other modeling…
                                     4%
                        Other        4%
                                    3%
                                     4%




                       Note: C#, Python and Ada were added in 2013. Ada was under 1%.



                                                                                        Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                      22




               Does your current project reuse code from a previous
                               embedded project?

               A very slight change in usage of RTOS, kernels, execs, schedulers over past 5 years
         90%                           79              84
                                            78 80 78
         80%                                                                          In 2013, 86% reused code.
                                                                                      In 2012, 85% reused code.
         70%
                                                                                      In 2011, 87% reused code.
         60%                                                                          In 2010, 86% reused code.
                                                                                      In 2009, 89% reused code.
         50%

         40%

         30%                                                   25 25 25 24
                 14                                                          21
         20%          15 13 14                                                        15 14 15 17 17
                               11
         10%

          %
               No, all new software,    Yes, reused code      Yes, reused open-    Yes, reused purchased
                  no code reuse        developed in-house     source, shareware             code
                                                                     code

           2013 (N = 2,065)      2012 (N = 1,659)      2011 (N = 1,862)      2010 (N = 1,540)         2009 (N = 1,534)




                                                                                                Copyright © 2013 by UBM. All rights reserved.
EMBEDDED DESIGN PROCESS
2013 Embedded Market Study                                                                                                   24




                  What percentage of your design time is spent on
                          each of the following stages?


                                                                  14%
    Developing overall system specs                                 15%
                                                                     15%
                                                        11%
           Conceptual design stage                      11%
                                                         12%
                                                                                                          30%
              Detailed design stage                                           22%
                                                                             22%
                                               7%
                   Simulation stage              8%
                                                8%
                                                                           21%
             Testing and debugging                                                 23%
                                                                                   24%
                                                      10%
                       Prototyping                          12%                  2013 (N = 1,928)
                                                            12%
                                            6%
             Sending to production            6%                                 2012 (N = 1,535)
                                             6%
                                      1%                                         2011 (N = 1,679)
      Documentation/coding/mtgs        2%
                                       2%




                                                                             Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                    25




          If you could improve one thing about your embedded design
                          activities, what would it be?


                                                                         21%
                  Debugging tools                                              22%
                                                                                       29%
                                                                                      28%
                                                                   16%
                         Schedule                               15%
                                                              14%
                                                               15%
                                                                  16%
       Engineering team skill level                                16%
                                                      9%
                                                  8%
                                                  7%
               Programming tools                   8%
                                                    9%
                                                        10%
                                                 7%                                  2013 (N = 2,056)
                  Microprocessor                  8%
                                               7%
                                                   8%                                2012 (N = 1,667)
                                                7%                                   2011 (N = 1,868)
                        Interfaces           6%
                                                   8%
                                                  8%                                 2010 (N = 1,541)
                                               6%
                               IDE         5%
                                            5%
                                               7%
                                              6%
                 Other hardware                6%
                                                7%
                                                    8%
                                           5%
                Operating system           5%
                                             5%
                                           5%
                                      3%
                     The Compiler     3%




                                                                                              Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                                     26



           In general, what sources of information do you consult to
                  research your embedded design decisions?
                                Top 17 Sources


                                                                                                          83%
      Websites of vendors or manufacturers                                                                  86%
                                                                                                            86%
                                                                                         61%
                               Search engine                                             61%
                                                                                     54%
                                  Colleagues                                          55%
                                                                                        59%
                                                                                   51%
                     Technical whitepapers                                          53%
                                                                                          61%
                                                                                48%
          Websites of Industry publication                                        50%
                                                                                       57%
                                                                       34%
                Technical communities (like…                          33%
                                                                     31%
                           Print publications                          34%
                                                                          38%
                                                                  28%
                    Webinars/net seminars                         29%
                                                                    31%
                                                                26%
                       Distributor websites                    25%
                                                               25%
                                                               25%
              Conferences and trade shows                       27%
                                                                   30%
                                                              24%
                       Industry newsletters                    26%
                                                                    31%
                                                               25%
                         In-person seminars                   24%
                                                              24%
                                                         18%
                    Catalogs and brochures                19%
                                                             23%
                                                                                                2013 (N = 2,074)
                                                         17%                                    2012 (N = 1,674)
                                        Blogs             19%
                                                         17%
                                                   12%                                          2011 (N = 1,878)
                      Video (YouTube, etc.)       11%
                                                  11%
        Social networks/Linked-in/Twitter       6%
                                                 8%
                        Virtual conferences        11%
                                                  9%




                                                                                                               Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                                   27




         Thinking about the next year, what areas will be your greatest
                            technology challenges?
                                Managers Only
                                                                                                                                            28%
      Integrating new technology or tools                                                                            22%
                                                                                                                              24.2%
                                                                                                                        23%
          Managing code size/complexity                                                       14%
                                                                                                     15.5%
                                                                                                      16%
                           Software tools                                            11%
                                                                                    10.6%
                                                                                                 15%
                               Processors                                                     14%
                                                                                    11.0%
                                                                                               14%
        Improving the debugging process                          6%
                                                                                       11.9%
                                                                                            13%
                  Dealing with low power                             7%
                                                                                      12%
                      Programmable logic                   5%
                                                                             9.0%
                                                                                      12%
                                 OS/RTOS                                                12%
                                                                           8.7%
                                                                                      11%
                        Security concerns                             7%
                                                      3.9%
                                                                                    11%
      Integrating external IPs into designs                5%
                                                                      7.4%
                                                                      8%
                  Connecting to the cloud            3%
                                                                6%
                           Hardware tools              4%
                                                                      7.4%
                                                                6%                                            2013 (N = 723)
                             SoC's/ASSP's             4%
                                                           5%                                                 2012 (N = 377)
                     Buses/interconnects         2%
                                                  2.3%
                                                      4%                                                      2011 (N = 310)
             Memories and standard cells       1%
                                              1.0%
                                                  2%
                                      IDE*       2%
                                                1.6%
                                                          5%
                                    Other             4%
                                                      3.9%
                                                                                                             Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                        28




                Which of the following are your favorite/most important
                      software/hardware tools? (Top 18 shown)
                                                                                                                      46%
                                 Debugger                                                                                     51%
                                                                                                                                53%
                                                                                                                    46%
                              Oscilloscope                                                      36%
                                                                                                          41%
                                                                                                                44%
                      Compiler/assembler                                                                                        52%
                                                                                                                                      54%
                                                                                                35%
                                       IDE                                                33%
                                                                                                  37%
                                                                                    23%
                            Logic analyzer                              17%
                                                                              20%
                                                                               22%
                               JTAG/BDM                                           24%
                                                                                 23%
                                                                   14%
                                       ICE                          15%
                                                                     15%
                                                                12%
                         Software libraries             8%
                                                              11%
                                                               11%
                                Linux tools                       13%
                                                                12%
                                                         9%
                Simulation modeling tools              7%
                                                        8%
                                                         8%
         Configuration management tools                         12%
                                                              10%
                                                       8%
               Automatic code generation               8%
                                                          9%
                                                       8%
                    Software testing tools        6%
                                                       8%
                                                                                                        2013 (N = 1,946)
                                                        8%
                    Graphical Design tools            6%
                                                         9%                                             2012 (N = 1,564)
                                                       7%
 Source code analysis/timing analysis tools           7%
                                                          9%                                            2011 (N = 1,752)
                                                       7%
                   FPGA-based prototypes
                                                 5%
                                     Trace    3%
                                              3%
                                               4%
                     Codevelopment tools                8%
                                                          10%


                                                                                                  Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                             29


      Which of the following conferences did you attend in the past 2 years, and
                           which do you plan to next year?
                                                                              2013             2013                Plus
                                                                              Have            Plan to             4% or
                  Conferences                                               Attended          Attend              more
                 Training/seminars of distributors                           40.3%              35.5%
                 DESIGN WEST/Embedded Systems Conference (Silicon Valley)    16.7%              21.6%               +5%
                 ARM TechCon                                                 16.6%              19.9%
                 Freescale Technology Forum                                  11.0%              14.1%               +4%
                 DesignCon                                                   10.8%              12.8%
                 DESIGN EAST/Embedded Systems Conference (Boston)            10.4%              11.9%
                 CES (Las Vegas)                                              9.9%              14.2%               +4%
                 Embedded World (Nuremberg)                                   8.9%              13.1%               +4%
                 Electronica                                                  8.5%               9.9%
                 Real Time Computer Show (RTECC)                              8.3%               9.9%
                 Microchip MASTERs Conference                                 7.8%              10.9%
                 Intel Developer Forum                                        7.0%              10.2%
                 CeBIT                                                        6.4%               7.3%
                 Embedded Systems Conference (India)                          6.4%               9.6%
                 DAC                                                          4.7%               5.0%
                 Embedded Linux Conference (ELC)                              4.0%              12.5%               +8%
                 Convergence: Transportation Electronics                      2.1%               3.9%
                 Embedded Systems Conference (Brazil)                         2.1%               3.9%
                 Android Builders Summit                                      1.6%               9.1%               +8%
                 Embedded Systems Technology (Japan)                          1.4%               4.3%
                               Total Attending / Planning to Attend           1,045             1,146

                                                                                       Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                                  30


         What are the most effective ways that you systematically or formally
              maintain, educate, and advance your professional skills?
                                                                                                                                         43.5%
              Training courses offered online                                                   24%
                                                                                                                                   42%
                                                                                                                                     42.4%
          Technical white papers by vendors                                                                                         42%
                                                                                                                                                 47%
                                                                                                                        36.6%
              Webinars provided by vendors                                                                               37%
                                                                                                                                  41%
                                                                                                               32.4%
       Webinars by publications, media orgs                                                             29%
                                                                                                                  34%
                                                                                                          30.0%
                                         Books                                              22%
                                                                                                             31%
                                                                                         20.9%
Professional devlpmnt courses by private co.                                             21%
                                                                                                  25%
                                                                                     18.4%
           Conferences provided by vendors                                             19%
                                                                                                  25%
                                                                                   18.2%
         University professional dev. courses                                           21%
                                                                                          22%
                                                                                  17.6%                                     2013 (N = 2,067)
          On-site seminars given by vendors                                        18%
                                                                                         21%
                                                                             15.0%                                          2012 (N = 1,662)
                 Webinars by profsnl assocns                           12%
                                                                              15%
                                                                8.0%                                                        2011 (N = 1,872)
Conference seminars by publctns, media orgs                            12%
                                                                             15%
                                                                8.0%
     Conference seminars by profsnl assocns                     8%
                                                                               16%
                                                           6.5%
                         Certification training           6%
                                                               7.3%
                                         Other           5%
                                                              7%


                     Average Number of Days Per Year Spent on Training                 Other Relevant Schooling and Reading
                      2013 = 9.0 days per year                                         2013 Average number of years out of school                          19.7
                      2012 = 11.7 days per year                                        2013 Hours per week reading technical pubs                           4.8
                      2011 = 11.2 days per year
                                                                                       2013 Books per year read in full or substantially                    3.9
                      2010 = 11.7 days per year

                                                                                                           Copyright © 2013 by UBM. All rights reserved.
OPERATING SYSTEMS
2013 Embedded Market Study                                                                                                                      32




    Does your current embedded project use an operating system, RTOS,
           kernel, software executive, or scheduler of any kind?

             Only slight changes in usage of RTOS, kernels, execs, schedulers over past 5 years


                 80                           72%
                              68% 68% 70% 70%
                 70
                 60
                 50
                 40                                         32% 32%
                                                                    30% 30% 28%
                 30
                 20
                 10
                   0
                                       Yes                              No


           2013 (N = 2,082)       2012 (N = 1,712)   2011 (N = 1,882)        2010 (N = 1,552)         2009 (N = 1,546)




                                                                                                Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                     33




       If current embedded project does not use an operating system, RTOS,
            kernel, software executive, or scheduler of any kind, why not?
                                                                      79%
                                                                      79%
        Current project doesn’t need it                                82%
                                                                       81%
                                                                      80%
                                          5%
             OS / RTOS uses too much      4%
                                             14%
                     memory                 11%
                                             12%
                                          4%
         OS / RTOS requires too much      4%
                                            11%          2013 (N = 669)
               processor power             9%
                                            11%          2012 (N = 541)

                                          4%             2011 (N = 561)
         OS / RTOS is too complicated     4%
                                           6%            2010 (N = 458)
                    to use                  8%
                                           7%            2009 (N = 434)

                                          2%
                                          4%
           OS / RTOS is too expensive       9%
                                            9%
                                             10%


                                                               Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                        34



               My current embedded                                                    My next embedded
                   project uses:                                                     project will likely use:

                                               35%                                                                                 29%
                                                  40%                                                                                31%
      Commercial OS/RTOS                           41%                       Commercial OS/RTOS                                     30%
                                                 38%                                                                                 31%
                                                         47%                                                                           34%

                                              34%                                                                                      37%
                                           31%                                                                                         37%
  Open-source OS/RTOS,                                              Open-source OS/RTOS without
                                              34%                                                                                      37%
without commercial support                                              commercial support
                                                                                                                                    31%
                                          29%
                                                                                                                                  27%
                                         27%
                                                                                                                        20%
                                    19%
                                                                                                                       19%
                                     20%                          Internally developed or in-house
 Internally developed or in-                                                                                           19%
                                       23%                                    OS/RTOS
      house OS/RTOS                                                                                                      23%
                                              32%
                                                                                                                           26%
                                        26%
                                                2013 (N = 1402)                                                     14%    2013 (N = 1992)
                                 13%            2012 (N = 1152)                                                    13%     2012 (N = 1620)
                               9%                                 Commercial distribution of open-
 Commercial distribution of                     2011 (N = 1307)                                                     15% 2011 (N = 1809)
                                  15%                                   source OS/RTOS
  an open-source OS/RTOS                        2010 (N = 1358)                                                      16% 2010 (N = 1458)
                                  14%                                                                              13%
                                                2009 (N = 1346)                                                            2009 (N = 1432)
                                  14%




                                                                                                     Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                 35




                 Which factors most influenced your decision to use
                 a commercial operating system? (Top 12 choices.)

                 Real-time capability                                                    44%
                 Good software tools                                   35%
  Processor or hardware compatibility                                  35%
          Ease of future maintenance                                 32%
      Support for processor & drivers                          28%
                   Technical support                      26%
            Code size/memory usage                        26%
                     Documentation                        26%
                         Royalty-free                    24%
               Networking capability               21%                2013 (N = 479)
                Supplier's reputation              21%                  Base = Those who
                                                                         currently use a
                         Overall cost              20%
                                                                      “Commercial” OS/RTOS
                   Customer's desire         15%
                Scheduling efficiency       15%




                                                                           Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                              36




                             What are your reasons for not using a
                               commercial operating system?


                         Current solution works fine                                                                61%

             Commercial alternatives too expensive                                36%

              Avoid reliance on commercial supplier                       28%

                           No need for multitasking                 20%

      Incompatible with existing SW apps or drivers           15%

     Commercial alternatives use too much memory            12%

   Too much trouble to learn commercial alternative         11%                 2013 (N = 1503)
                                                                              Base = Those who do not
     Commercial alternatives lack an features I need   7%                   currently use a “Commercial”
                                                                                      OS/RTOS
                                              Other    8%




                                                                                        Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                               37




                           Who were the greatest influences on
                            the choice of operating system?


                                                                                               32%
            Software engineering staff                                                                34%
                                                                                         30%
        Software engineering manager                                                     30%
                                                                                        30%
     Group decision within engineering                                                29%
                                                                  17%
               Corporate management                                17%
                                                            15%
          Same OS as previous project                        16%
                                                            15%
       Hardware engineering manager                       14%
                                                           14%
           Hardware engineering staff                    13%
                                                      13%
         Systems engineering manager                 12%                     Base: Those who use
                                                                              operating systems
                                                    12%
                    Outside influence/…             12%

             Systems engineering staff             11%                          2013 (N = 1,989)
                                                   11%

     Marketing manager or department        6%                                  2012 (N = 1,596)
                                              7%
                                           5%
    Purchasing manager or department      4%




                                                                         Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                  38




                    Did you use the same operating system, RTOS,
                         or kernel as in your previous project?

                                    64% 63%                           Base: Those who use
              62%
                     57% 58%                                           operating systems



                                                                 43% 42%
                                                         38%
                                                                               36% 37%




           Yes, used same OS, RTOS or kernel            No, didn't use same OS, RTOS or
                                                                     kernel

        2013 (N = 2,015)   2012 (N = 1,644)   2011 (N = 1,840)   2010 (N = 1,492)   2009 (N = 1,501)




                                                                                            Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                             39




                    Why did you use the same operating system?


         Happy with current one, no reason to switch                                                          63%
                                                                                                       57%

          Wanted to maintain software compatibility                                 40%
                                                                                     41%

         Wanted to make use of expertise/familiarity                           36%
                                                                               36%

       Wanted to maintain the same tools or software                         33%
                                                                              34%

             Wanted to keep same Operating System                    23%
                                                                      24%

        Switching OS too expensive / time-consuming                  23%
                                                                       26%

                                 Happy with supplier           10%
                                                              9%

       Not my choice/operating system chosen for me            9%                    2013 (N = 1,238)
                                                          6%
                                                                                     2012 (N = 929)
              No other suitable alternatives available    6%
                                                          6%                  Base = Those who are using
                                                                              the same operating system
                                                Other    3%
                                                         3%                      as in previous project




                                                                                       Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                              40




                            Why did you switch operating systems?


         Hardware or processor changed                                                            33%
                                                                                                          37%

             New OS had better features                                       22%
                                                                            20%

        Not my choice/OS chosen for me                                     20%
                                                                            21%

        New OS had better SW/dev tools                          13%
                                                                 13%

                     New OS is cheaper                          13%
                                                          11%

         New OS had better growth path                     12%
                                                              14%
                                                     10%                              2013 (N = 724)
   New OS had OTS modules (apps, tools)               10%
                                                                                      2012 (N = 658)
                   Previous OS too slow              9%
                                                6%                                  Base = Those who did
                                                                                      not use the same
         Previous OS no longer available        7%                                  operating system as in
                                           4%
                                                                                      previous project
      Unhappy with previous OS supplier     5%
                                             6%

                                  Other                                17%
                                                                          18%




                                                                                        Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                            41




       What are the most important factors in choosing an operating system.
             Availability of full source code                                                            42%
                                                                                                        41%
                 Availability of tech support                                               34%
                                                                                    30%
                                  No royalties                                       30%
                                                                                      31%
                     Real-time performance                                        29%
                                                                                      31%
 Compatibility w/ other software, systems                                        27%
                                                                                27%
           Freedom to customize or modify                                      26%
                                                                                 28%
                    Open-source availability                                24%
                                                                          22%
  My familiarity with the operating system                             20%
                                                                        21%
                  The processors it supports                   16%
                                                                 17%
                               Purchase price                15%
                                                                17%
                     Simplicity / ease of use                14%
                                                               16%
    Software-development tools available                   13%
                                                              15%
                    Small memory footprint                12%
                                                            14%                             2013 (N = 2017)
                        Commercial support             10%
                                                        11%                                 2012 (N = 1628)
  The other software, middleware, drivers,…           9%
                                                      10%                                     Base: Currently
Successful prior use for similar applications        9%
                                                       10%                                   using an operating
                                   Popularity      7%
                                                  6%
            The other hardware it supports       6%
                                                 6%



                                                                                      Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                                          42




     Please select ALL of the operating systems you are currently using.
                               Inhouse/custom                                                                 24%
                                                                                                        22%
                                       Android                                           16%
                                                                                   13%
                                        Ubuntu                                     13%
                                                                                  12%
                                     FreeRTOS                                     13%
                                                                                 12%
         Microsoft Windows Embedded 7 earlier                                11%
                                                                           10%
                                 Debian (Linux)                         8%
                                                                        8%
          Microsoft Windows 7 Compact earlier                        8%
                                                                          9%
                         Wind River (VxWorks)                        7%
                                                                             11%
                 Texas Instruments (DSP/BIOS)                       7%
                                                                       8%
                     Micrium (uC/OS-II, III) Net               6%
                                                                           10%
                             Red Hat (IX Linux)               5%
                                                              5%
                                Freescale MQX                 5%

                                      Keil (RTX)            4%
                                                              5%
                            Wind River (Linux)           4%
                                                         4%
                         Analog Devices (VDK)           4%
                                                      3%
                              Angstrom (Linux)          4%
                                                         4%                                    2013 (N = 1,696)
                       Texas Instruments RTOS           4%

                                    QNX (QNX)          3%                                      2012 (N = 1,302)
                                                          4%
                       Green Hills (INTEGRITY)         3%
                                                        4%
                       Express Logic (ThreadX)       2%                                  Base: Currently using
                                                       3%
                         LynuxWorks (LynxOS)         2%                                  an operating system
                                                   2%
                                           eCos     2%
                                                     2%
                                          OSEK      2%
                                                     2%




                                     Only Operating Systems that had 2% or more are shown.



                                                                                                                    Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                                                   43




       Please select ALL of the operating systems you are considering
                         using in the next 12 months.
                                       Android                                                         28%
                                                                                                                    34%
                                      FreeRTOS                                            21%
                                                                                                23%
                               Inhouse/custom                                           19%
                                                                                  17%
                                        Ubuntu                           13%
                                                                          13%
                     Micrium (uC/OS-II, III) Net                   10%
                                                                                16%
         Microsoft (Win 7 Embedded/Standard)                   9%
                                                                 10%
                                 Debian (Linux)               8%
                                                                  10%
                                 TI (DSP/BIOS)                8%
                                                             8%
                      Texas Instruments RTOS                 8%

                        Wind River (VxWorks)                 7%
                                                                   10%
                                Freescale MQX              7%

                   Microsoft (Win 7 Compact)                6%
                                                              7%
                                     Keil (RTX)             6%
                                                         5%
                             Red Hat (IX Linux)          5%
                                                          6%
                Wind River (Platform neLinux)           5%
                                                             7%
                       Green Hills (INTEGRITY)         4%
                                                           6%
                              Angstrom (Linux)         4%                                        2013 (N = 1,572)
                                                       4%
                                   QNX (QNX)           4%                                        2012 (N = 1,227)
                                                             7%
                       Express Logic (ThreadX)      3%
                                                      4%
                                                                                                 Base: Those who are
                         Analog Devices (VDK)      3%
                                                     3%                                        considering an operating
                                          eCos     3%                                         system in any project in the
                                                      4%                                           next 12 months
                         LynuxWorks (LynxOS)       3%
                                                    3%




                                    Only Operating Systems over 3% are shown.

                                                                                                                             Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                   44



                   Are you considering using embedded Linux?

                                                                                                    54%
                                                                                                       56%
                              Yes (Net)                                                               56%
                                                                                                        57%

                                                           27%
                                                           27%
                      Yes, using it now                    27%
                                                            28%

                                           6%
  Yes, likely to use it in next 6 months    7%                                       2013 (N = 2,060)
                  (soon)                    7%                                       2012 (N = 1,661)
                                           7%                                        2011 (N = 1,857)
                                                                                     2010 (N = 1,524)
                                                   20%
                                                     22%
   Yes, likely to use in next 12 months             21%
                                                     22%

                                                                                      47%
                                                                                   44%
         No, not interested in using it                                             44%
                                                                                  43%



                                                             Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                      45



                      Why are you interested in embedded Linux?

                                                                                       66%
                 Low cost                                                                       72%
                                                                                                 72%
                                                                                      65%
                                                                52%
Adaptability/extensibility                                        54%
                                                                     58%
                                                                 53%
                                                       40%
 Built-in drivers/network…                                44%
                                                       40%
                                                     38%
                                                    38%
            Performance                             37%
                                                      39%
                                                    37%
                                                32%
     Control of features/…                       33%
                                                   34%
                                                    36%
                                              29%                        2013 (N = 1093)
       Avoid commercial…                      30%
                                                 33%                     2012 (N = 929)
                                               30%
                                      16%                                2011 (N = 1026)
  Memory requirements                16%
                                        18%
                                        18%                              2010 (N = 862)
                                    14%
     Career development                17%
                                                                  Base = Those who use or are
                                                                    considering using Linux




                                                                Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                                                   46




                      Why are you not interested in embedded Linux?


                                        No need for it                                                                        72%

      Incompatible w/ existing software, apps, drivers                    18%

                  Performance or real-time capability                15%

                                       Memory usage                 12%

                                   Development tools           9%

                                              Support          8%

                                      Legal ambiguity      6%

                                     Reliability issues   5%

                                                                                           2013 (N = 955)
                              Cost (after deployment)     4%                    Base = Those who are not
                                                                                considering using Linux

                                       Security issues    4%

                                               Other*          8%




                                                                                             Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                 47




           Are you currently using embedded virtualization/hypervisors or
                    will you likely use this in the next 12 months?



                               Yes (Net)           17.8%


                       Yes, using it now    4.6%


    Yes, will likely use in next 6 months   3.6%


   Yes, will likely use in next 12 months                   2013 (N = 2049)
                                              9.6%


    No, not using it and not planning to                                         82.2%




                                                           Copyright © 2013 by UBM. All rights reserved.
2013 Embedded Market Study                                                                                              48




                                  Why are you interested in embedded
                                      vitualization/hypervisors?


                Separation of multiple applications                                                   48%
Support for multiple guest OSes (Android, VxWorks,
                       Linux)                                                      37%

 Support for hard real-time application(s)/ guest OS                           35%

                            Processor consolidation                 26%

        Support legacy & new apps on same system                  23%
                                                                        2013 (N = 364)
     Want to load balance across multicore system           17%

                                              Other    4%
                                                                          Base = Those who use or
                                                                           are considering using
                                                                                   Linux

                                                                        Copyright © 2013 by UBM. All rights reserved.
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Embedded Market March 2013

  • 1. 2013 EMBEDDED MARKET STUDY Essential to Engineers DATASHEETS.COM | DESIGNCON | DESIGN EAST & DESIGN WEST | EBN | EDN | EE TIMES | EMBEDDED | PLANET ANALOG | TECHONLINE | TEST & MEASUREMENT WORLD
  • 2. 2013 Embedded Market Study 2 UBM Tech Electronics’ Brands Unparalleled Reach & Experience UBM Tech Electronics is the media and marketing services solution for the design engineering and electronics industry. Our audience of over 2,358,928 (as of March 5, 2013) are the executives and engineers worldwide who design, develop, and commercialize technology. We provide them with the essentials they need to succeed: news and analysis, design and technology, product data, education, and fun. Copyright © 2013 by UBM. All rights reserved.
  • 3. 2013 Embedded Market Study 3 DESIGN West April 22-25, 2013 | McEnery Convention Center | San Jose, CA | ubmdesign.com The industry’s must attend event! Register Today DESIGN West is both a technical conference and expo for electronics design engineers, entrepreneurs, and technology professionals who create products with electronic content. Held in the heart of Silicon Valley, it’s where the world's top design engineers and product developers gather and learn, gain inspiration, and get practical information and hands-on training they can put to immediate use. Visionary speakers, relevant content Engineering’s most visionary names will be on hand, along with UBM Tech's own editorial content team. Keynotes include: • Luke Dubord, Jet Propulsion Laboratory, Avionics System Engineer • Mayim Bialik, Actress & Neuroscientist • Hugh Herr, Biomechatronics Director at the MIT Lab Copyright © 2013 by UBM. All rights reserved.
  • 4. 2013 Embedded Market Study 4 DESIGN West (continued) Free education and training programs for Embedded engineers: • From Napkin Sketch to Shenzhen: 3 days of insights from design engineers on bringing their ideas to life. • DESIGN Theater: Exciting events such as product teardowns, panel discussions, prizes & giveaways and more. • Hands on Speed Training: Engineers will get hands on with development boards and hardware, share knowledge and resources, make things, and learn new skills from the engineers who created these tools. • Tech Fundamentals: Giving engineers the fundamentals of building holistic platforms and complete solutions. Join us in 2013 for ESC Silicon Valley’s 25th year The four-day DESIGN West event builds upon the solid foundation of engineering education pioneered by the Embedded Systems Conference (ESC), the flagship brand and global electronics industry's leading event. Celebrating its 25th anniversary in 2013, ESC is joined by the popular Black Hat Summit and Android Certification. Copyright © 2013 by UBM. All rights reserved.
  • 5. 2013 Embedded Market Study 5 Purpose and Methodology • Purpose: To profile the findings of the 2013 results of EE Times Group annual comprehensive survey of the embedded systems markets worldwide. Findings include types of technology used, all aspects of the embedded development process, tools used, work environment, applications, methods and processes, operating systems used, reasons for using and not using chips and technology, and brands and chips currently used by or being considered by embedded developers. Many questions in this survey have been trended over two to five years. • Methodology: A web-based online survey instrument based on the previous year’s survey was developed and implemented by independent research company Wilson Research Group from January 18, 2013 to February 13, 2013 by email invitation • Sample: E-mail invitations were sent to subscribers to UBM/EE Times Group Embedded Brands with one reminder invitation. Each invitation included a link to the survey. • Returns: 2,098 valid respondents for an overall confidence of 95% +/- 2.13%. Copyright © 2013 by UBM. All rights reserved.
  • 6. 2013 Embedded Market Study 6 Disclaimer The following information is the property of UBM Tech, a division of United Business Media, LLC. UBM retains ownership of all rights, including intellectual property rights, in and to the Database, the Survey questionnaires and the Survey results. No claims are allowed without the expressed written permission of either Alex Wolfe (alex.wolfe@ubm.com) or David Blaza (david.blaza@ubm.com) at UBM, LLC. Copyright © 2013 by UBM. All rights reserved.
  • 7. 2013 Embedded Market Study 7 In which region of the world do you reside? US & Canada 61.1% Europe 20.0% Asia 12.7% Middle/South America 3.0% Australia 1.8% Africa and Near East 1.3% 2013 (N = 1,914) Copyright © 2013 by UBM. All rights reserved.
  • 8. 2013 Embedded Market Study 8 How many employees does your company have at all locations? Under 100 43.7 42.4 100-499 16.0 15.6 500-999 6.1 6.3 1,000-4,999 10.2 10.0 5,000-9,999 5.4 6.9 2013 N=2025 10,000-19,999 4.3 2012 N=1547 3.5 20,000 or more 12.1 Average Number of Employees 13.3 2013 = 3,965 Don't know 2.1 2012 = 4,856 2.0 Copyright © 2013 by UBM. All rights reserved.
  • 9. 2013 Embedded Market Study 9 My job function includes: Writing firmware/sftwr for embedded systems 56.9% Hardware/software integration 56.6% Debugging firmware/software 55.3% Architecture selection/specification 50.8% Firmware/software design or analysis 45.4% Project management 45.0% Debugging hardware 43.2% Prototype testing 39.9% Firmware/software testing 39.7% Device programming 39.1% Designing hardware for embedded systems 36.9% System design 33.7% Hardware/software co-design 26.7% Board layout/design 24.9% Hardware/software co-verification 19.0% Connected device design 8.9% 2013: Average number SoC (system-on-chip) design 6.8% of years out of school = Other 3.4% 19.7 years 2013 (N = 2,020) Copyright © 2013 by UBM. All rights reserved.
  • 10. 2013 Embedded Market Study 10 For what types of applications are your embedded projects developed? 33% Industrial cntrls & automation 31% 33% 23% Consumer electronics 23% 24% 23% Communications/networking 25% 26% 17% Medical 16% 17% 17% Automotive 15% 18% 17% Electronic instruments 15% 15% 16% Aero/Military (Net) 17% 17% 11% Computers and peripherals 12% 14% 9% Security 8% 10% 8% Power generation and utilities 7% 6% 8% Video & imaging 9% 10% 7% Transportation 2013 (N=2080) 6% Audio 6% 7% 2012 (N=1670) 6% Government & municipal 6% 7% 2011 (N=1885) 6% M2M 7% Other 8% 10% Copyright © 2013 by UBM. All rights reserved.
  • 12. 2013 Embedded Market Study 12 My current embedded project is: 2013 (N = 2091) 44% 2012 (N = 1,704) New to the 44% 2011 (N = 1,883) world; a new 43% 2010 (N = 1,559) project from 2009 (N = 1,550) scratch 43% 42% 56% An upgrade or 56% improvement 57% to an earlier or existing project 57% 58% Copyright © 2013 by UBM. All rights reserved.
  • 13. 2013 Embedded Market Study 13 What does the upgrade or improvement include? 55% New or different software features 58% 40% New or different processor 44% 22% New or different system logic 21% 15% 2013 (N = 1,159) New or different analog components 14% 2012 (N = 941) 12% New or different operating system 13% Mandatory changes because of discontinued 21% hardware or software 22% Base = Those whose current project is an upgrade/improvement Copyright © 2013 by UBM. All rights reserved.
  • 14. 2013 Embedded Market Study 14 Which of the following capabilities are included in your current embedded project? 68% 70% Real-time capability 72% 73% 75% 55% 58% Networking capability 58% 59% 59% 52% Analog signal processing (added 2013) 40% 43% Project rugged / envirnmntly resistant 42% 42% 44% 40% 38% Wireless capability 38% 38% 33% 2013 (N = 2,090) 36% 2012 (N = 1,704) 37% Battery-powered 37% 38% 35% 2011 (N = 1,886) 7% 9% 2010 (N = 1,559) Other 8% 8% 2009 (N = 1,550) Copyright © 2013 by UBM. All rights reserved.
  • 15. 2013 Embedded Market Study 15 If wireless, what wireless interfaces does your current embedded project include? 54% Wi-Fi 55% 53% 24% Bluetooth Classic 22% 24% Cellular 25% 29% 20% Zigbee 24% 23% 17% Bluetooth LE/Smart 15% 10% Unlicensed 2.4-GHz band 9% 11% 9% NFC 8% 8% 900 MHZ 10% 12% 8% Proprietary 11% 7% 7% Wi-Fi Direct 7% 5% AM or FM radio 7% 7% 5% Infrared 6% 7% 5% 2013 (N = 817) 315/433 MHZ 7% 7% 2012 (N = 640) 5% Custom 3% 4% 2011 (N = 714) 3% ANT Only answers 3% or above are shown Copyright © 2013 by UBM. All rights reserved.
  • 16. 2013 Embedded Market Study 16 How many people are on your embedded project team? Team 2013 = 14.6 2013 (N = 2,041) - Software Engineer = 4.0 - Hardware Engineer = 2.9 - Firmware Engineer = 2.7 - QA/Test Engineer = 2.0 - Systems/Integrator = 1.5 - Other Engineer = 1.5 Team 2012 = 15.9 2012 (N = 1,625) - Software Engineer = 4.9 - Hardware Engineer = 3.7 - Firmware Engineer = 3.1 - QA/Test Engineer = 2.4 - Systems Engineer = 1.8 Note: Data excludes outliers 1000+ Copyright © 2013 by UBM. All rights reserved.
  • 17. 2013 Embedded Market Study 17 What is your development team’s ratio of total resources (including time/dollars/manpower) spent on software vs. hardware for your embedded projects? 60.6% Average total resources 61.9% 62.0% devoted to software 61.3% 2013 (N = 2,075) 62.4% 2012 (N = 1,675) 39.4% Average total resources 38.1% 2011 (N = 1,878) 38.0% devoted to hardware 38.7% 2010 (N = 1,542) 37.6% 2009 (N = 1,536) Copyright © 2013 by UBM. All rights reserved.
  • 18. 2013 Embedded Market Study 18 How long did the last project you completed take to finish? 35% 33% 6 months or less 33% 36% 30% 35% 35% 7 – 12 months 33% 35% 35% 15% 15% 13 – 18 months 15% 15% 17% 9% 2013 (N = 1,985) Avg: 12.4 mos 9% 2012 (N = 1,634) Avg: 12.5 mos 19 – 24 months 9% 9% 10% 2011 (N = 1,822) Avg: 12.2 mos 6% 2010 (N = 1,494) Avg: 12.2 mos 8% 25 months or more 7% 7% 2009 (N = 1,514) Avg: 13.2 mos 8% Copyright © 2013 by UBM. All rights reserved.
  • 19. 2013 Embedded Market Study 19 Was that project completed . . . 5% Ahead of schedule 4% •In 2013, 43% of all projects 4% finished “ahead of” or 4% “on” schedule, and 57% 38% finished late or cancelled -- On schedule 38% 39% almost the same as the 40% previous 3 years. 28% Late by 1 – 2 months 29% 26% 29% 18% Late by 3 – 6 months 17% 19% 17% 5% Late by 6 – 12 months 6% 6% 5% 2% Late by 13 – 18 months 1% 1% 2013 (N = 2,055) 2% 2% 2012 (N = 1,658) Late by more than 18 months 2% 1% 1% 2011 (N = 1,859) 3% Canceled 3% 2010 (N = 1,525) 3% 3% Copyright © 2013 by UBM. All rights reserved.
  • 20. 2013 Embedded Market Study 20 My current embedded project is programmed mostly in: 60% 65% C 62% 60% 21% 20% C++ 22% 20% 5% 5% Assembly language 5% 6% 3% 2% Java 2% 3% 2% C# 2% 1% MATLAB 2% 2013 (N = 2,075) 2% 2% 2012 (N = 1,675) 1% LabVIEW 1% 2% 2011 (N = 1,876) 1% Python 2010 (N = 1,542) 1% 2% .NET 1% 3% 4% 3% Other 3% 3% Note: C#, Python and Ada were added in 2013. Ada was under 1%. Copyright © 2013 by UBM. All rights reserved.
  • 21. 2013 Embedded Market Study 21 My next embedded project will likely be programmed mostly in: 55% C 60% 58% 56% 22% C++ 24% 25% 23% 4% Java 4% 3% 4% 4% Assembly language 3% 3% 4% 3% C# 2% LabVIEW 2% 1% 2% 2013 (N = 2,071) 2% MATLAB 2012 (N = 1,667) 2% Python 2011 (N = 1,871) 1% 2010 (N = 1,537) .NET 2% 2% 4% 1% UML or other modeling… 4% Other 4% 3% 4% Note: C#, Python and Ada were added in 2013. Ada was under 1%. Copyright © 2013 by UBM. All rights reserved.
  • 22. 2013 Embedded Market Study 22 Does your current project reuse code from a previous embedded project? A very slight change in usage of RTOS, kernels, execs, schedulers over past 5 years 90% 79 84 78 80 78 80% In 2013, 86% reused code. In 2012, 85% reused code. 70% In 2011, 87% reused code. 60% In 2010, 86% reused code. In 2009, 89% reused code. 50% 40% 30% 25 25 25 24 14 21 20% 15 13 14 15 14 15 17 17 11 10% % No, all new software, Yes, reused code Yes, reused open- Yes, reused purchased no code reuse developed in-house source, shareware code code 2013 (N = 2,065) 2012 (N = 1,659) 2011 (N = 1,862) 2010 (N = 1,540) 2009 (N = 1,534) Copyright © 2013 by UBM. All rights reserved.
  • 24. 2013 Embedded Market Study 24 What percentage of your design time is spent on each of the following stages? 14% Developing overall system specs 15% 15% 11% Conceptual design stage 11% 12% 30% Detailed design stage 22% 22% 7% Simulation stage 8% 8% 21% Testing and debugging 23% 24% 10% Prototyping 12% 2013 (N = 1,928) 12% 6% Sending to production 6% 2012 (N = 1,535) 6% 1% 2011 (N = 1,679) Documentation/coding/mtgs 2% 2% Copyright © 2013 by UBM. All rights reserved.
  • 25. 2013 Embedded Market Study 25 If you could improve one thing about your embedded design activities, what would it be? 21% Debugging tools 22% 29% 28% 16% Schedule 15% 14% 15% 16% Engineering team skill level 16% 9% 8% 7% Programming tools 8% 9% 10% 7% 2013 (N = 2,056) Microprocessor 8% 7% 8% 2012 (N = 1,667) 7% 2011 (N = 1,868) Interfaces 6% 8% 8% 2010 (N = 1,541) 6% IDE 5% 5% 7% 6% Other hardware 6% 7% 8% 5% Operating system 5% 5% 5% 3% The Compiler 3% Copyright © 2013 by UBM. All rights reserved.
  • 26. 2013 Embedded Market Study 26 In general, what sources of information do you consult to research your embedded design decisions? Top 17 Sources 83% Websites of vendors or manufacturers 86% 86% 61% Search engine 61% 54% Colleagues 55% 59% 51% Technical whitepapers 53% 61% 48% Websites of Industry publication 50% 57% 34% Technical communities (like… 33% 31% Print publications 34% 38% 28% Webinars/net seminars 29% 31% 26% Distributor websites 25% 25% 25% Conferences and trade shows 27% 30% 24% Industry newsletters 26% 31% 25% In-person seminars 24% 24% 18% Catalogs and brochures 19% 23% 2013 (N = 2,074) 17% 2012 (N = 1,674) Blogs 19% 17% 12% 2011 (N = 1,878) Video (YouTube, etc.) 11% 11% Social networks/Linked-in/Twitter 6% 8% Virtual conferences 11% 9% Copyright © 2013 by UBM. All rights reserved.
  • 27. 2013 Embedded Market Study 27 Thinking about the next year, what areas will be your greatest technology challenges? Managers Only 28% Integrating new technology or tools 22% 24.2% 23% Managing code size/complexity 14% 15.5% 16% Software tools 11% 10.6% 15% Processors 14% 11.0% 14% Improving the debugging process 6% 11.9% 13% Dealing with low power 7% 12% Programmable logic 5% 9.0% 12% OS/RTOS 12% 8.7% 11% Security concerns 7% 3.9% 11% Integrating external IPs into designs 5% 7.4% 8% Connecting to the cloud 3% 6% Hardware tools 4% 7.4% 6% 2013 (N = 723) SoC's/ASSP's 4% 5% 2012 (N = 377) Buses/interconnects 2% 2.3% 4% 2011 (N = 310) Memories and standard cells 1% 1.0% 2% IDE* 2% 1.6% 5% Other 4% 3.9% Copyright © 2013 by UBM. All rights reserved.
  • 28. 2013 Embedded Market Study 28 Which of the following are your favorite/most important software/hardware tools? (Top 18 shown) 46% Debugger 51% 53% 46% Oscilloscope 36% 41% 44% Compiler/assembler 52% 54% 35% IDE 33% 37% 23% Logic analyzer 17% 20% 22% JTAG/BDM 24% 23% 14% ICE 15% 15% 12% Software libraries 8% 11% 11% Linux tools 13% 12% 9% Simulation modeling tools 7% 8% 8% Configuration management tools 12% 10% 8% Automatic code generation 8% 9% 8% Software testing tools 6% 8% 2013 (N = 1,946) 8% Graphical Design tools 6% 9% 2012 (N = 1,564) 7% Source code analysis/timing analysis tools 7% 9% 2011 (N = 1,752) 7% FPGA-based prototypes 5% Trace 3% 3% 4% Codevelopment tools 8% 10% Copyright © 2013 by UBM. All rights reserved.
  • 29. 2013 Embedded Market Study 29 Which of the following conferences did you attend in the past 2 years, and which do you plan to next year? 2013 2013 Plus Have Plan to 4% or Conferences Attended Attend more Training/seminars of distributors 40.3% 35.5% DESIGN WEST/Embedded Systems Conference (Silicon Valley) 16.7% 21.6% +5% ARM TechCon 16.6% 19.9% Freescale Technology Forum 11.0% 14.1% +4% DesignCon 10.8% 12.8% DESIGN EAST/Embedded Systems Conference (Boston) 10.4% 11.9% CES (Las Vegas) 9.9% 14.2% +4% Embedded World (Nuremberg) 8.9% 13.1% +4% Electronica 8.5% 9.9% Real Time Computer Show (RTECC) 8.3% 9.9% Microchip MASTERs Conference 7.8% 10.9% Intel Developer Forum 7.0% 10.2% CeBIT 6.4% 7.3% Embedded Systems Conference (India) 6.4% 9.6% DAC 4.7% 5.0% Embedded Linux Conference (ELC) 4.0% 12.5% +8% Convergence: Transportation Electronics 2.1% 3.9% Embedded Systems Conference (Brazil) 2.1% 3.9% Android Builders Summit 1.6% 9.1% +8% Embedded Systems Technology (Japan) 1.4% 4.3% Total Attending / Planning to Attend 1,045 1,146 Copyright © 2013 by UBM. All rights reserved.
  • 30. 2013 Embedded Market Study 30 What are the most effective ways that you systematically or formally maintain, educate, and advance your professional skills? 43.5% Training courses offered online 24% 42% 42.4% Technical white papers by vendors 42% 47% 36.6% Webinars provided by vendors 37% 41% 32.4% Webinars by publications, media orgs 29% 34% 30.0% Books 22% 31% 20.9% Professional devlpmnt courses by private co. 21% 25% 18.4% Conferences provided by vendors 19% 25% 18.2% University professional dev. courses 21% 22% 17.6% 2013 (N = 2,067) On-site seminars given by vendors 18% 21% 15.0% 2012 (N = 1,662) Webinars by profsnl assocns 12% 15% 8.0% 2011 (N = 1,872) Conference seminars by publctns, media orgs 12% 15% 8.0% Conference seminars by profsnl assocns 8% 16% 6.5% Certification training 6% 7.3% Other 5% 7% Average Number of Days Per Year Spent on Training Other Relevant Schooling and Reading 2013 = 9.0 days per year 2013 Average number of years out of school 19.7 2012 = 11.7 days per year 2013 Hours per week reading technical pubs 4.8 2011 = 11.2 days per year 2013 Books per year read in full or substantially 3.9 2010 = 11.7 days per year Copyright © 2013 by UBM. All rights reserved.
  • 32. 2013 Embedded Market Study 32 Does your current embedded project use an operating system, RTOS, kernel, software executive, or scheduler of any kind? Only slight changes in usage of RTOS, kernels, execs, schedulers over past 5 years 80 72% 68% 68% 70% 70% 70 60 50 40 32% 32% 30% 30% 28% 30 20 10 0 Yes No 2013 (N = 2,082) 2012 (N = 1,712) 2011 (N = 1,882) 2010 (N = 1,552) 2009 (N = 1,546) Copyright © 2013 by UBM. All rights reserved.
  • 33. 2013 Embedded Market Study 33 If current embedded project does not use an operating system, RTOS, kernel, software executive, or scheduler of any kind, why not? 79% 79% Current project doesn’t need it 82% 81% 80% 5% OS / RTOS uses too much 4% 14% memory 11% 12% 4% OS / RTOS requires too much 4% 11% 2013 (N = 669) processor power 9% 11% 2012 (N = 541) 4% 2011 (N = 561) OS / RTOS is too complicated 4% 6% 2010 (N = 458) to use 8% 7% 2009 (N = 434) 2% 4% OS / RTOS is too expensive 9% 9% 10% Copyright © 2013 by UBM. All rights reserved.
  • 34. 2013 Embedded Market Study 34 My current embedded My next embedded project uses: project will likely use: 35% 29% 40% 31% Commercial OS/RTOS 41% Commercial OS/RTOS 30% 38% 31% 47% 34% 34% 37% 31% 37% Open-source OS/RTOS, Open-source OS/RTOS without 34% 37% without commercial support commercial support 31% 29% 27% 27% 20% 19% 19% 20% Internally developed or in-house Internally developed or in- 19% 23% OS/RTOS house OS/RTOS 23% 32% 26% 26% 2013 (N = 1402) 14% 2013 (N = 1992) 13% 2012 (N = 1152) 13% 2012 (N = 1620) 9% Commercial distribution of open- Commercial distribution of 2011 (N = 1307) 15% 2011 (N = 1809) 15% source OS/RTOS an open-source OS/RTOS 2010 (N = 1358) 16% 2010 (N = 1458) 14% 13% 2009 (N = 1346) 2009 (N = 1432) 14% Copyright © 2013 by UBM. All rights reserved.
  • 35. 2013 Embedded Market Study 35 Which factors most influenced your decision to use a commercial operating system? (Top 12 choices.) Real-time capability 44% Good software tools 35% Processor or hardware compatibility 35% Ease of future maintenance 32% Support for processor & drivers 28% Technical support 26% Code size/memory usage 26% Documentation 26% Royalty-free 24% Networking capability 21% 2013 (N = 479) Supplier's reputation 21% Base = Those who currently use a Overall cost 20% “Commercial” OS/RTOS Customer's desire 15% Scheduling efficiency 15% Copyright © 2013 by UBM. All rights reserved.
  • 36. 2013 Embedded Market Study 36 What are your reasons for not using a commercial operating system? Current solution works fine 61% Commercial alternatives too expensive 36% Avoid reliance on commercial supplier 28% No need for multitasking 20% Incompatible with existing SW apps or drivers 15% Commercial alternatives use too much memory 12% Too much trouble to learn commercial alternative 11% 2013 (N = 1503) Base = Those who do not Commercial alternatives lack an features I need 7% currently use a “Commercial” OS/RTOS Other 8% Copyright © 2013 by UBM. All rights reserved.
  • 37. 2013 Embedded Market Study 37 Who were the greatest influences on the choice of operating system? 32% Software engineering staff 34% 30% Software engineering manager 30% 30% Group decision within engineering 29% 17% Corporate management 17% 15% Same OS as previous project 16% 15% Hardware engineering manager 14% 14% Hardware engineering staff 13% 13% Systems engineering manager 12% Base: Those who use operating systems 12% Outside influence/… 12% Systems engineering staff 11% 2013 (N = 1,989) 11% Marketing manager or department 6% 2012 (N = 1,596) 7% 5% Purchasing manager or department 4% Copyright © 2013 by UBM. All rights reserved.
  • 38. 2013 Embedded Market Study 38 Did you use the same operating system, RTOS, or kernel as in your previous project? 64% 63% Base: Those who use 62% 57% 58% operating systems 43% 42% 38% 36% 37% Yes, used same OS, RTOS or kernel No, didn't use same OS, RTOS or kernel 2013 (N = 2,015) 2012 (N = 1,644) 2011 (N = 1,840) 2010 (N = 1,492) 2009 (N = 1,501) Copyright © 2013 by UBM. All rights reserved.
  • 39. 2013 Embedded Market Study 39 Why did you use the same operating system? Happy with current one, no reason to switch 63% 57% Wanted to maintain software compatibility 40% 41% Wanted to make use of expertise/familiarity 36% 36% Wanted to maintain the same tools or software 33% 34% Wanted to keep same Operating System 23% 24% Switching OS too expensive / time-consuming 23% 26% Happy with supplier 10% 9% Not my choice/operating system chosen for me 9% 2013 (N = 1,238) 6% 2012 (N = 929) No other suitable alternatives available 6% 6% Base = Those who are using the same operating system Other 3% 3% as in previous project Copyright © 2013 by UBM. All rights reserved.
  • 40. 2013 Embedded Market Study 40 Why did you switch operating systems? Hardware or processor changed 33% 37% New OS had better features 22% 20% Not my choice/OS chosen for me 20% 21% New OS had better SW/dev tools 13% 13% New OS is cheaper 13% 11% New OS had better growth path 12% 14% 10% 2013 (N = 724) New OS had OTS modules (apps, tools) 10% 2012 (N = 658) Previous OS too slow 9% 6% Base = Those who did not use the same Previous OS no longer available 7% operating system as in 4% previous project Unhappy with previous OS supplier 5% 6% Other 17% 18% Copyright © 2013 by UBM. All rights reserved.
  • 41. 2013 Embedded Market Study 41 What are the most important factors in choosing an operating system. Availability of full source code 42% 41% Availability of tech support 34% 30% No royalties 30% 31% Real-time performance 29% 31% Compatibility w/ other software, systems 27% 27% Freedom to customize or modify 26% 28% Open-source availability 24% 22% My familiarity with the operating system 20% 21% The processors it supports 16% 17% Purchase price 15% 17% Simplicity / ease of use 14% 16% Software-development tools available 13% 15% Small memory footprint 12% 14% 2013 (N = 2017) Commercial support 10% 11% 2012 (N = 1628) The other software, middleware, drivers,… 9% 10% Base: Currently Successful prior use for similar applications 9% 10% using an operating Popularity 7% 6% The other hardware it supports 6% 6% Copyright © 2013 by UBM. All rights reserved.
  • 42. 2013 Embedded Market Study 42 Please select ALL of the operating systems you are currently using. Inhouse/custom 24% 22% Android 16% 13% Ubuntu 13% 12% FreeRTOS 13% 12% Microsoft Windows Embedded 7 earlier 11% 10% Debian (Linux) 8% 8% Microsoft Windows 7 Compact earlier 8% 9% Wind River (VxWorks) 7% 11% Texas Instruments (DSP/BIOS) 7% 8% Micrium (uC/OS-II, III) Net 6% 10% Red Hat (IX Linux) 5% 5% Freescale MQX 5% Keil (RTX) 4% 5% Wind River (Linux) 4% 4% Analog Devices (VDK) 4% 3% Angstrom (Linux) 4% 4% 2013 (N = 1,696) Texas Instruments RTOS 4% QNX (QNX) 3% 2012 (N = 1,302) 4% Green Hills (INTEGRITY) 3% 4% Express Logic (ThreadX) 2% Base: Currently using 3% LynuxWorks (LynxOS) 2% an operating system 2% eCos 2% 2% OSEK 2% 2% Only Operating Systems that had 2% or more are shown. Copyright © 2013 by UBM. All rights reserved.
  • 43. 2013 Embedded Market Study 43 Please select ALL of the operating systems you are considering using in the next 12 months. Android 28% 34% FreeRTOS 21% 23% Inhouse/custom 19% 17% Ubuntu 13% 13% Micrium (uC/OS-II, III) Net 10% 16% Microsoft (Win 7 Embedded/Standard) 9% 10% Debian (Linux) 8% 10% TI (DSP/BIOS) 8% 8% Texas Instruments RTOS 8% Wind River (VxWorks) 7% 10% Freescale MQX 7% Microsoft (Win 7 Compact) 6% 7% Keil (RTX) 6% 5% Red Hat (IX Linux) 5% 6% Wind River (Platform neLinux) 5% 7% Green Hills (INTEGRITY) 4% 6% Angstrom (Linux) 4% 2013 (N = 1,572) 4% QNX (QNX) 4% 2012 (N = 1,227) 7% Express Logic (ThreadX) 3% 4% Base: Those who are Analog Devices (VDK) 3% 3% considering an operating eCos 3% system in any project in the 4% next 12 months LynuxWorks (LynxOS) 3% 3% Only Operating Systems over 3% are shown. Copyright © 2013 by UBM. All rights reserved.
  • 44. 2013 Embedded Market Study 44 Are you considering using embedded Linux? 54% 56% Yes (Net) 56% 57% 27% 27% Yes, using it now 27% 28% 6% Yes, likely to use it in next 6 months 7% 2013 (N = 2,060) (soon) 7% 2012 (N = 1,661) 7% 2011 (N = 1,857) 2010 (N = 1,524) 20% 22% Yes, likely to use in next 12 months 21% 22% 47% 44% No, not interested in using it 44% 43% Copyright © 2013 by UBM. All rights reserved.
  • 45. 2013 Embedded Market Study 45 Why are you interested in embedded Linux? 66% Low cost 72% 72% 65% 52% Adaptability/extensibility 54% 58% 53% 40% Built-in drivers/network… 44% 40% 38% 38% Performance 37% 39% 37% 32% Control of features/… 33% 34% 36% 29% 2013 (N = 1093) Avoid commercial… 30% 33% 2012 (N = 929) 30% 16% 2011 (N = 1026) Memory requirements 16% 18% 18% 2010 (N = 862) 14% Career development 17% Base = Those who use or are considering using Linux Copyright © 2013 by UBM. All rights reserved.
  • 46. 2013 Embedded Market Study 46 Why are you not interested in embedded Linux? No need for it 72% Incompatible w/ existing software, apps, drivers 18% Performance or real-time capability 15% Memory usage 12% Development tools 9% Support 8% Legal ambiguity 6% Reliability issues 5% 2013 (N = 955) Cost (after deployment) 4% Base = Those who are not considering using Linux Security issues 4% Other* 8% Copyright © 2013 by UBM. All rights reserved.
  • 47. 2013 Embedded Market Study 47 Are you currently using embedded virtualization/hypervisors or will you likely use this in the next 12 months? Yes (Net) 17.8% Yes, using it now 4.6% Yes, will likely use in next 6 months 3.6% Yes, will likely use in next 12 months 2013 (N = 2049) 9.6% No, not using it and not planning to 82.2% Copyright © 2013 by UBM. All rights reserved.
  • 48. 2013 Embedded Market Study 48 Why are you interested in embedded vitualization/hypervisors? Separation of multiple applications 48% Support for multiple guest OSes (Android, VxWorks, Linux) 37% Support for hard real-time application(s)/ guest OS 35% Processor consolidation 26% Support legacy & new apps on same system 23% 2013 (N = 364) Want to load balance across multicore system 17% Other 4% Base = Those who use or are considering using Linux Copyright © 2013 by UBM. All rights reserved.