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1. Deepshine®
Color! Save
up to 30%
Deepshine®
Duos
2 for $20.00
NEW! Rusk®
Styling
Collection
Designer
Collection™
Station
Favorites
JANUARY/FEBRUARY 2016
CosmoProf PROMOTIONAL GUIDE
YEARS
OF INNOVATION
& ARTISTRY
2. salon saves
30%
CELEBRATING 10 YEARS OF
INNOVATION & ARTISTRY
Deepshine®
’s commitment to innovation and artistry begins with RUSK®
’s origins.RUSK®
founders Irvine and Louise,were
committed to the "art of hair".With success already established in the Care and Styling categories,RUSK®
embarked on an
exhaustive global searchfor a manufacturer of a high quality color line that could deliver the 100% gray coverage
of opaque lines,with the beautiful light reflection of translucent lines. In 2006,Deepshine®
Permanent Conditioning
Cream Color with Advanced MarineTherapy was introduced to the market,immediately capturing a loyal following
among innovative salon colorists.The formula is renowned for creating beautiful color and brilliant shine – as
well as improving the overall strength and integrity of the hair.From the beginning,we agreed to“never say no”to
educationfor any stylist or salon big or small.Ever since 2006,RUSK®
has introduced color lines,shades,formulations
and techniques to support the needs of the professional colorist – to not only create the trends – but also to push
the boundaries of style. Many thanks to you for the first decade of Deepshine®
Color and welcome to the next.
Alan Stockman,VP and General Manager of Conair Pro
Deepshine®
Conditioning Cream Color
Where Performance and Price Matter!
Deepshine®
Conditioning Cream Color saturates each strand with rich,vibrant color.Micro Pure Pigment Technology
ensures hair color molecules penetrate deep,producing longer-lasting results. Advanced Marine Therapy evens out hair’s
porosity and seals the cuticle to improve the overall strength and integrity of the hair.Want the color without the commitment?
Deepshine®
Demi is perfect for enhancing or subtly changing the natural tone,refreshing the midshaft and ends,toning
highlighted or double-processed hair,or gray blending.
BUY 30 TUBES OF DEEPSHINE®
PERM/DEMI COLOR + THREE 10 VOLUME DEVELOPER 33.8 FL. OZ., &
THREE 20 VOLUME DEVELOPER 33.8 FL. OZ., & RECEIVE A SPEED FREAK®
2000 WATT DRYER FREE!
(779986)
salon price $
185.70
salon value $
265.69
3. Deepshine®
Conditioning Cream Color
salon price $
31.90/2
salon value $
39.90/2
Deepshine®
Powder Lightenerssalon saves
20%
salon price $
29.94
salon value $
35.94
salon saves
17%
BUY ANY 6 TUBES OF DEEPSHINE®
COLOR,
RECEIVE 1 DEVELOPER 33.8 FL. OZ. FREE!
Deepshine®
Lighteners 16 oz. (Blue & White) lightens hair up to 7 levels.White de-dusted lightener for on/off-scalp application.
Blue-toned de-dusted lightener for off-scalp application.Does not swell or creep.
BUY 2 DEEPSHINE®
POWDER LIGHTENERS 16 OZ.
FOR $31.90
Pure Pigments Equal Pure Color. Pure Condition.
Pure Shine and Unlimited Possibilities!
HOW TO GET THE COVER LOOK
THE COLOR FORMULA:
Model is a Natural 6 Dark Blonde
We used ½ part 6.4C Brilliant Copper + ½ part 6.6R Brilliant Rouge Red mixed with 1½ parts of Shine Enhancing
10 Volume Developer applied scalp to ends and timed for 35 minutes.
FORTHE FINISH:
1. Shampoo hair with Deepshine®
Color Care Smooth Shampoo & Conditioner.
2. Squeeze excess water out of hair. Apply a small amount of Smooth Foam, starting from scalp to ends (about the size of
a golf ball), and add extra if needed.
3. Starting at the nape of the neck, working with your CTC®
medium round brush, and Rusk®
Super Freak®
2000 watt
blow-dryer, begin to blow-dry the hair from scalp to ends, making sure you flip out the last ½-inch section. Blow-dry entire
head, working your way to the back.
4. Once entire head is completely dry, create a side part on either side. Begin to tease at the scalp, using small bursts of
Rusk®
Working Spray. Continue this through the entire crown area.
5. Smooth hair down, working out to the ends with a flip, making sure to keep height at the crown. Secure hair in place
with Rusk®
Anti-Frizz Spray. Create added shine with Rusk®
Elixir Thermal Shine Spray.
HAIR BY: Global Artistic Director Gerard Caruso
YEARS
OF INNOVATION
& ARTISTRY
10 Volume Developer (779986)
20 Volume Developer (779987)
White (779964)
Blue (779974)
4. salon saves
25%
Deepshine®
Direct
salon price $
14.98/3
salon value $
22.47/3
BUY 2 DEEPSHINE®
DIRECT COLOR 3.4 FL. OZ.
GET 1 FREE!
Deepshine®
Direct Intense Colors can be used individually or together for endless color transformations.Intense Micro Pure
Pigment Technology saturates hair with intense vibrant color.Advanced Marine Therapy leaves hair looking and feeling healthy.The unique
cream formula allows multiple colors to be precisely applied across the same strand, without bleeding, to create unique stacking effects.
Deepshine®
Direct Icy White or Deepshine®
Color Care Hydrate Conditioner can be used to create cool pastels.The mixing ratio depends
on the desired final pastel results.Icy White can also be used as a toner or to help eliminate yellow from blonde or gray hair.Pure Creativity.Pure
Artistry.Unlimited Possibilities!®
salon saves
33%
RUSK®
Deepshine®
Color Touch Up instantly refreshes
hair color and defies the line of demarcation that tells
the world it’s time to recolor.Formulated with Advanced
Marine Therapy Complex,this water-resistant powder
delivers superior coverage and color tone while providing
exceptional condition and shine.Mineral powder technology,
with naturally derived color pigments,covers smoothly with
natural-looking,multi-hued tones.Create natural or dramatic
effects by blending shades for a more artistic result.The dual-
ended brush is ideal for custom application.The slim structure
is ergonomically designed for comfort and control.
AVAILABLE IN 7 SHADES: Black (779261), Dark Brown (779262), Medium Brown (779263), Light Brown (779264), Copper Red (779265),
Intense Red (779266), Light Blonde (779267)
New! Deepshine®
Touch Up
salon price $
14.97/2
salon value $
19.96/2
YEARS
OF INNOVATION
& ARTISTRY
BUY ONE SHADE REFILL, SAVE 50% ON A SECOND
SHADE REFILL!
AVAILABLE IN: 10 shades – Merlot (779250),
Orange (779251), Green (779249),
Blue (779248), Red (779240),Teal (779241),
Pink (779238) & Icy White (779242)
5. salon price $
20.00/2
salon value $
30.00/2
Deepshine®
Color Care Smooth Shampoo and Conditioner
(801628) prolong color retention,leaving unruly hair feeling smooth,
silky,vibrant and frizz free.
Deepshine®
Color Care Hydrate Shampoo and Conditioner
(801626) prolong color retention,leaving dry,brittle,color-treated hair
soft,manageable and shiny.
Deepshine®
Color Care Repair Shampoo and Conditioner
(801627) prolong color retention,leaving weak,damaged,color-
treated hair feeling revitalized and more resilient.
Deepshine®
Smooth Keratin Care (801629) at-home maintenance products repair and
improve the overall texture of chemically - and color-treated hair.These formulas are the perfect
maintenance system to any keratin smoothing treatment.
salon saves up to
33% Deepshine®
Duos 2 for $20.00
Deepshine®
Oil
salon price $
9.95
retail value $
14.95
Change your mind? Change your color.Elimin8™ (778789) quickly and easily
removes oxidative hair color without compromising the integrity and condition of the
hair.Elimin8™ can be used for subtle color changes or for all-over color removal.
A non-progressive,no-ammonia peroxide bleach.It’s designed for anyone who
requires slight,partial or full color correction.
Deepshine®
Protective Oil Treatment
(778290) smoothes and conditions hair
with one drop.
salon price $
15.00/2
salon value $
30.00/2
salon saves
33%
Elimin8®
Color Corrector
salon saves
20%
YEARS
OF INNOVATION
& ARTISTRY
salon saves
50%
salon price $
12.00 ea.
salon value $
15.00 ea.
Deepshine®
Oil
Moisturizing Conditioner
(779022) detangles and hydrates,
transforming dry,dull hair.Leaves hair soft,
silky and more manageable.Enriched with pure
argan oil to impart brilliant shine and provide protection
against damage caused by chemicals,
thermal styling and environmental factors.Safe for
color-treated hair.
Deepshine®
Oil Moisturizing Shampoo (779021) is a gentle
cleansing,sulfate-free formula.Rehydrates and revives dry,dull
hair,leaving it soft,silky and more manageable.Enriched with
pure argan oil to impart brilliant shine.Safe for color-treated hair.
BOGO
50%
6. Designer Collection™
Station Favorites
SELECT YOUR STYLERS TO INSTANTLY TRANSFORM HAIR FOR 24 HOURS.
BUILD BODY AND HOLD, AND CREATE TEXTURE AND SHINE.
salon price $
10.00/2
salon value $
12.50 – $
16.50/2
save up to
38%
Body and Hold
Deepshine®
Lustre 4.4 oz. (778223), transforms dull
hair into shiny, healthy-looking hair.
Thermal Serum w/ argan oil 4.2 fl. oz. (797344),
Thermal Shine Spray 4.4 oz. (797346) and
Thermal Flat Iron Spray 8.8 oz. (797304), are made
with argan oil. Rich in essential fatty acids that add
shine and body to the hair. Enhanced with silicone to
protect and condition where most needed.
Thick™
Body & Texture Amplifier 6 oz. (794464), gives
fine, limp and lazy hair incredible body, volume and
texture.
Wired™
Flexible Styling Crème 6 oz. (794498), provides
flexible body and pliable style support while creating
incredible texture, lift and shine.
W8less®
Leave-in Treatment 6 fl. oz. (797348) is a lightweight treatment with
various styling benefits.
Jel FX™
5.3 oz. (794513) holds and controls, with a medium to firm hold.
Mousse 8.5 oz. (794531) creates maximum volume, body and control.
Texture & Shine
2 for
$10.00
7. salon saves
17%Stock Your Salon & Retail
BUY 5 RUSK®
SMOOTH FOAM 8 OZ.
RECEIVE 1 FREE! (801624)
salon price $
45.00
salon value $
54.00
TRY
TODAY!
salon price $
9.00
salon value $
9.00
BUY RUSK®
FREEZING SPRAY 10 OZ., RECEIVE NEW! RUSK®
SMOOTH FOAM 1.5 OZ. FREE! (801625)
Every product in the collection is formulated with our exclusive Style + Strength Complex.™
This unique proprietary blend of Hydrolyzed Quinoa,Silk Amino Acids and Hydrolyzed Keratin
provides hair-strengthening benefits,plus color and thermal protection.
The Performance-Obsessed RUSK®
Styling Collection
NEW!
New! Rusk®
Smooth Foam, 5 Shampoos Straight 8 oz. (801598) A unique style memory
polymer“remembers”your straight style through 5 shampoos.Smooth Foam delivers long-lasting
frizz-free straight hair while maintaining hair’s natural movement and style.Helps reduce blow-dry
time by 50%.
salon saves
27%
salon price $
9.50
salon value $
13.00
New! Styling Collection
Banded Duo
Keep It
Straight!
Straight Style That Lasts Five Shampoos
+
