Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.

1. Intro to Product Design
H ACKDU KE PRESENTS

2. Stephanie Engle
PUBLIC POLICY, 2016
👋

3. Bobby GoodlatteBlaise DiPersiaSoleio Cuervo
2003 200 3 200 8

4. What is Product
Design?
INTRO

7. Product design is about answering problems

8. Emphasizing form

9. and function

10. That paints an inspiring future

11. or many

15. Why is it important?
CONTEX T

16. It’s everywhere

18. At its worst, design can kill

19. “Jenny had died, all because her very
seasoned nurses were preoccupied
trying to figure out this interface.”
J ONAT HAN S HARI AT, TRAG IC D ESIGN

20. At best, design can positively
change the world

21. “Your life, in your pocket.”
STEVE JOBS, WWDC 2007

22. How do you design
a product?
PROCESS

23. CASE STUDY
How Airbnb designed
trust into their experience

25. 1. Define the problem & limits

26. Are you solving a real problem?

27. PROB LEM
People are not booking rooms.

28. Understand your audience
Prioritize their needs

29. PROBLEM
People are not booking rooms because
they do not trust the listings.

30. 2. Come up with a hypothesis

31. People would trust listings more if
we improved how homes were
presented
HYPOTH ESI S

32. Identify success

33. SUCC ES S DEFINED
We will be successful when travelers
book more AirBnB stays (quantitative)
and feel more comfortable doing so
(qualitative).

34. …and what might keep you from
getting there

35. CONSTRAINT
Hosts are not expert curators. Most
listings do not even have professional
photos. So, we’re going to have to help
with that :)

36. 3. Make ideas tangible & testable

37. WIREFRAME

38. VIS UAL SOFTWARE

39. PROTOTYPI NG

40. 4. Test, observe, record

44. 5. Refine the design

45. BE FORE

46. AFTER

47. 6. Rinse & repeat

48. How do you know when you’re
“done”?

49. 201 3

50. 201 5

51. You won’t really ever be*

52. Shooters Safety
EX ER CI SE

53. Durham officials have observed increasing
safety issues among students going out to
Shooters, particularly theft and physical harm.
Duke has hired you and the people sitting next
to you to design a solution to ensure students
get home safely.
ASS IGNMENT

54. • Duke administration is the client
• Females are most affected victims
• Solution can be delivered in any form
• Be sure to define what success looks like
CONSI DERATIONS
BUDGET: $50,000EX E C UTION: 3 MO NTHS

55. Resources
TAKEAWAYS

56. WIREF RAMI NG Balsamiq, Pen & Paper
VIS UALS
Photoshop, Sketch (Bohemian
Coding)
PROTOTYP ING InVision, Flinto, Origami, Pixate,
HTML/CSS
TOOLS

57. CLAS SES HackDesign, Design+Code,
Abduzeedo
INSPIRATION pttrns, Dribbble, Behance, Product
Hunt, facebook.github.io/design/
DUKE HackDuke, DiDA, Campus
Enterprises, Design for America,
Duke I&E
LEARNING

58. CONTACT ME se74@duke.edu
@soengle
soengle.com

59. Thanks 😊
THE END