Intro to Product Design
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Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.
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Intro to Product Design
- 1. Intro to Product Design H ACKDU KE PRESENTS
- 2. Stephanie Engle PUBLIC POLICY, 2016 👋
- 3. Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003 200 3 200 8
- 7. Product design is about answering problems
- 9. and function
- 10. That paints an inspiring future
- 11. or many
- 15. Why is it important? CONTEX T
- 16. It’s everywhere
- 18. At its worst, design can kill
- 19. “Jenny had died, all because her very seasoned nurses were preoccupied trying to figure out this interface.” J ONAT HAN S HARI AT, TRAG IC D ESIGN
- 20. At best, design can positively change the world
- 21. “Your life, in your pocket.” STEVE JOBS, WWDC 2007
- 22. How do you design a product? PROCESS
- 23. CASE STUDY How Airbnb designed trust into their experience
- 25. 1. Define the problem & limits
- 26. Are you solving a real problem?
- 27. PROB LEM People are not booking rooms.
- 28. Understand your audience Prioritize their needs
- 29. PROBLEM People are not booking rooms because they do not trust the listings.
- 30. 2. Come up with a hypothesis
- 31. People would trust listings more if we improved how homes were presented HYPOTH ESI S
- 32. Identify success
- 33. SUCC ES S DEFINED We will be successful when travelers book more AirBnB stays (quantitative) and feel more comfortable doing so (qualitative).
- 34. …and what might keep you from getting there
- 35. CONSTRAINT Hosts are not expert curators. Most listings do not even have professional photos. So, we’re going to have to help with that :)
- 36. 3. Make ideas tangible & testable
- 37. WIREFRAME
- 38. VIS UAL SOFTWARE
- 39. PROTOTYPI NG
- 40. 4. Test, observe, record
- 44. 5. Refine the design
- 45. BE FORE
- 46. AFTER
- 47. 6. Rinse & repeat
- 48. How do you know when you’re “done”?
- 49. 201 3
- 50. 201 5
- 51. You won’t really ever be*
- 52. Shooters Safety EX ER CI SE
- 53. Durham officials have observed increasing safety issues among students going out to Shooters, particularly theft and physical harm. Duke has hired you and the people sitting next to you to design a solution to ensure students get home safely. ASS IGNMENT
- 54. • Duke administration is the client • Females are most affected victims • Solution can be delivered in any form • Be sure to define what success looks like CONSI DERATIONS BUDGET: $50,000EX E C UTION: 3 MO NTHS
- 56. WIREF RAMI NG Balsamiq, Pen & Paper VIS UALS Photoshop, Sketch (Bohemian Coding) PROTOTYP ING InVision, Flinto, Origami, Pixate, HTML/CSS TOOLS
- 57. CLAS SES HackDesign, Design+Code, Abduzeedo INSPIRATION pttrns, Dribbble, Behance, Product Hunt, facebook.github.io/design/ DUKE HackDuke, DiDA, Campus Enterprises, Design for America, Duke I&E LEARNING
- 59. Thanks 😊 THE END