Latin America Digital Games Market, SuperData Research - Games Monetization Summit 2014

1. | Digital games market intelligence
THE
DIGITAL GAMES
IN LATIN AMERICA
GAME MONETIZATION USA SUMMIT
STEPHANIE LLAMAS, SENIOR ANALYST
2014
| Digital games market intelligence
#GMSUSA2014 @STEPHINANERS @_SUPERDATA

2. | Digital games market intelligence
2
Stephanie Llamas
Senior Analyst, Consumer Insights
#GMSUSA2014 @STEPHINANERS @_SUPERDATA

3. | Digital games market intelligence
3
country-level and regional data available
regional data available only
#GMSUSA2014 @STEPHINANERS @_SUPERDATA
26COUNTRIES
MARKET-LEVEL DATA
50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES
37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS
6 GAMING SEGMENTS
10 YEARS OF DATA

4. | Digital games market intelligence
4#GMSUSA2014 @STEPHINANERS @_SUPERDATA

5. | Digital games market intelligence
5
LATIN AMERICAN
MARKET
#GMSUSA2014 @STEPHINANERS @_SUPERDATA

6. | Digital games market intelligence
6#GMSUSA2014 @STEPHINANERS @_SUPERDATA
WORLDWIDE
$49.3BILLION
2014 DIGITAL GAMES MARKET

7. | Digital games market intelligence
7#GMSUSA2014 @STEPHINANERS @_SUPERDATA
WORLDWIDE
$49.3BILLION
2014 DIGITAL GAMES MARKET
LATIN AMERICA
$4.2BILLION

8. | Digital games market intelligence
8#GMSUSA2014 @STEPHINANERS @_SUPERDATA
2011 2012 2013 2014
$4.4MM
$4.2MM
$3.7MM
$2.6MM
$2.0MM
2014 DIGITAL GAMES MARKET
LATIN AMERICA

9. | Digital games market intelligence
9#GMSUSA2014 @STEPHINANERS @_SUPERDATA
2011 2012 2013 2014 2015
$4.4MM
$4.2MM
$3.7MM
$2.6MM
$2.0MM
2014 DIGITAL GAMES MARKET
LATIN AMERICA

10. 2011 2012 2013 2014 2015
$4.4MM
$4.2MM
$3.7MM
$2.6MM
$2.0MM
+54%
+28%
+43%
+13%
+5%
| Digital games market intelligence
10#GMSUSA2014 @STEPHINANERS @_SUPERDATA
2014 DIGITAL GAMES MARKET
LATIN AMERICA

11. | Digital games market intelligence
11#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MAU
712MILLION
2014 DIGITAL GAMES MARKET
LATIN AMERICA

12. | Digital games market intelligence
12#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MAU
748MILLION
2015E DIGITAL GAMES MARKET
LATIN AMERICA

13. | Digital games market intelligence
13#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MAU
748MILLION
+5%
2014 DIGITAL GAMES MARKET
LATIN AMERICA

14. | Digital games market intelligence
14#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MOBILE
SOCIAL
F2P MMO
DIGITAL PC
DIGITAL CONSOLE
P2P MMO
2014 DIGITAL GAMES MARKET
LATIN AMERICA
3%
5%
9%
17%
26%
41%

15. | Digital games market intelligence
15#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MOBILE
SOCIAL
F2P MMO
DIGITAL PC
DIGITAL CONSOLE
3%5%
10%
19%
24%
39%
P2P MMO
2014 & 2015E DIGITAL GAMES MARKET
LATIN AMERICA
3%
5%
9%
17%
26%
41%

16. | Digital games market intelligence
16#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MOBILE
SOCIAL
F2P MMO
3%5%
10%
19%
24%
39%
DIGITAL PC
DIGITAL CONSOLE
P2P MMO
2014 & 2015E DIGITAL GAMES MARKET
LATIN AMERICA
3%
5%
9%
17%
26%
41%

17. | Digital games market intelligence
17
TRENDS
#GMSUSA2014 @STEPHINANERS @_SUPERDATA

18. | Digital games market intelligence
18#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA
TOP MARKETS IN 2014
BRAZIL
$1.5BILLION
ARGENTINA
$0.5
BILLION
MEXICO
$0.9BILLION

19. | Digital games market intelligence
19#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA
TOP MARKETS IN 2014
BRAZIL
$1.5BILLION
ARGENTINA
$0.5
BILLION
MEXICO
$0.9BILLION
30%
13%
22%
35%
BRAZIL
MEXICO
ARGENTINA

20. | Digital games market intelligence
20#GMSUSA2014 @STEPHINANERS @_SUPERDATA
BRAZIL
$1.5BILLION
TRENDS IN LATIN AMERICA
TOP MARKETS IN 2014
• Largest market in Latin
America

21. | Digital games market intelligence
21#GMSUSA2014 @STEPHINANERS @_SUPERDATA
BRAZIL
$1.5BILLION
TRENDS IN LATIN AMERICA
TOP MARKETS IN 2014
• Largest market in Latin
America
• Has been in recession last
three quarters
• Inflation is at a 3 year high

22. | Digital games market intelligence
22#GMSUSA2014 @STEPHINANERS @_SUPERDATA
BRAZIL
$1.5BILLION
TRENDS IN LATIN AMERICA
TOP MARKETS IN 2014
• Largest market in Latin
America
• Has been in recession last
three quarters
• Inflation is at a 3 year high
• Mobile games losing steam
• Social and free-to-play
MMO games are fastest
growing segments

23. | Digital games market intelligence
23#GMSUSA2014 @STEPHINANERS @_SUPERDATA
BRAZIL
$1.5BILLION
TRENDS IN LATIN AMERICA
TOP MARKETS IN 2014
• Largest market in Latin
America
• Has been in recession last
three quarters
• Inflation is at a 3 year high
• Mobile games losing steam
• Social and free-to-play
MMO games are fastest
growing segments
• Total digital games growth
will drop

24. | Digital games market intelligence
24#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA
TOP MARKETS IN 2014
ARGENTINA
$0.5
BILLION
MEXICO
$0.9BILLION
• Argentina’s economy is
declining

25. | Digital games market intelligence
25#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA
TOP MARKETS IN 2014
ARGENTINA
$0.5
BILLION
MEXICO
$0.9BILLION
• Argentina’s economy is
declining
• Social and digital PC
gaming are fastest growing
segments

26. | Digital games market intelligence
26#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA
TOP MARKETS IN 2014
ARGENTINA
$0.5
BILLION
MEXICO
$0.9BILLION
• Argentina’s economy is
declining
• Social and digital PC
gaming are fastest growing
segments
• Mexico’s economy is on the
up

27. | Digital games market intelligence
27#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA
TOP MARKETS IN 2014
ARGENTINA
$0.5
BILLION
MEXICO
$0.9BILLION
• Argentina’s economy is
declining
• Social and digital PC
gaming are fastest growing
segments
• Mexico’s economy is on the
up
• Strong growth across all
digital gaming segments
(except pay-to-play MMO)

28. | Digital games market intelligence
28
OPPORTUNITIES
#GMSUSA2014 @STEPHINANERS @_SUPERDATA

29. | Digital games market intelligence
29#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING MARKETS
• Chile is the fastest growing
digital games market in
LatAm
CHILE
$0.3
BILLION
COLOMBIA
$0.2
BILLION

30. | Digital games market intelligence
30#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING MARKETS
• Chile is the fastest growing
digital games market in
LatAm
• Mobile games are growing
by a quarter
CHILE
$0.3
BILLION
COLOMBIA
$0.2
BILLION

31. | Digital games market intelligence
31#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING MARKETS
• Chile is the fastest growing
digital games market in
LatAm
• Mobile games are growing
by a quarter
• Colombia is the fastest
growing economy in the
region
CHILE
$0.3
BILLION
COLOMBIA
$0.2
BILLION

32. | Digital games market intelligence
32#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING MARKETS
• Chile is the fastest growing
digital games market in
LatAm
• Mobile games are growing
by a quarter
• Colombia is the fastest
growing economy in the
region
• Digital console is the
fastest growing segment
CHILE
$0.3
BILLION
COLOMBIA
$0.2
BILLION

33. | Digital games market intelligence
33#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING SEGMENTS

34. | Digital games market intelligence
34#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING SEGMENTS
SOCIAL

35. | Digital games market intelligence
35#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING SEGMENTS
SOCIAL +26%

36. | Digital games market intelligence
36#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING SEGMENTS
SOCIAL +26%
MOBILE

37. | Digital games market intelligence
37#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING SEGMENTS
SOCIAL +26%
MOBILE +5%

38. | Digital games market intelligence
38#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING SEGMENTS
SOCIAL +26%
MOBILE +5%
PC/MMO

39. | Digital games market intelligence
39#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING SEGMENTS
SOCIAL +26%
MOBILE +5%
PC/MMO +17%

40. | Digital games market intelligence
40#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
EMERGING SEGMENTS
SOCIAL +26%
MOBILE +5%
PC/MMO +17% / +15%

41. | Digital games market intelligence
41#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
LOCALIZATION

42. | Digital games market intelligence
42#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
LOCALIZATION
LANGUAGE, CULTURE

43. | Digital games market intelligence
43#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
LOCALIZATION
LANGUAGE, CULTURE
MONETIZATION, PAYMENTS

44. | Digital games market intelligence
44#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
LOCALIZATION
MONETIZATION, PAYMENTS
• Bank transfers are the most
preferred payment type for
digital games transactions

45. | Digital games market intelligence
45#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
LOCALIZATION
MONETIZATION, PAYMENTS
• Bank transfers are the most
preferred payment type for
digital games transactions
• Mobile payments replace
credit/debit cards as
second most popular
payment method

46. | Digital games market intelligence
46#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
LOCALIZATION
MONETIZATION, PAYMENTS
• Bank transfers are the most
preferred payment type for
digital games transactions
• Mobile payments replace
credit/debit cards as
second most popular
payment method
• Localized payment
providers can help curb
fraud

47. | Digital games market intelligence
47#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA
LOCALIZATION
MONETIZATION, PAYMENTS
• Bank transfers are the most
preferred payment type for
digital games transactions
• Mobile payments replace
credit/debit cards as
second most popular
payment method
• Localized payment
providers can help curb
fraud
• Listing prices in localized
currency boosts spending

48. | Digital games market intelligence
48#GMSUSA2014 @STEPHINANERS @_SUPERDATA
LATIN AMERICA
$4.2BILLION
+13% YoY

49. | Digital games market intelligence
49#GMSUSA2014 @STEPHINANERS @_SUPERDATA
LATIN AMERICA
$4.2BILLION
+13% YoY
•Latin America isn’t
just Brazil

50. | Digital games market intelligence
50#GMSUSA2014 @STEPHINANERS @_SUPERDATA
LATIN AMERICA
$4.2BILLION
+13% YoY
•Latin America isn’t
just Brazil
•Mobile isn’t the
goldmine it used to
be

51. | Digital games market intelligence
51#GMSUSA2014 @STEPHINANERS @_SUPERDATA
LATIN AMERICA
$4.2BILLION
+13% YoY
•Latin America isn’t
just Brazil
•Mobile isn’t the
goldmine it used to
be
•Invest in localizing
properly

52. | Digital games market intelligence
52#GMSUSA2014 @STEPHINANERS @_SUPERDATA
THANK YOU!
QUESTIONS?