An overview of the digital games market in Asia. It includes overviews of mobile, f2p and social games and clarifies three misconceptions: 1. All of Asia is the same. 2. China's mobile market is a cash cow. 3. Southeast Asia is the next big thing.

1. GLOBALISE
YOUR GAMES
ASIA 2015GAME MONETISATION EUROPE
STEPHANIE LLAMAS, SENIOR ANALYST
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA

2. 2
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
26COUNTRIES
MARKET-LEVEL DATA

3. 3
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
26COUNTRIES
MARKET-LEVEL DATA 4 KEY METRICS 6 GAMING SEGMENTS 10 YEARS OF DATA

4. 4
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
26COUNTRIES
MARKET-LEVEL DATA
50 CONTRIBUTING PUBLISHERS
4 KEY METRICS
450+ UNIQUE TITLES
6 GAMING SEGMENTS
37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS
10 YEARS OF DATA

5. 5
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
Stephanie Llamas
Senior Analyst, Consumer Insights

6. 6
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA

7. | Digital games market intelligence
#GMEU15 @STEPHINANERS @_SUPERDATA 7
ASIA DIGITAL
GAMES MARKET

8. 8
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
WORLDWIDE
$52.2BILLION
2015E DIGITAL GAMES MARKET

9. 9
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
WORLDWIDE
$52.2BILLION
2015E DIGITAL GAMES MARKET
ASIA
$19.6
BILLION

10. 10
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
MOBILE
SOCIAL
F2P MMO
DIGITAL PC
DIGITAL CONSOLE
P2P MMO
2015E DIGITAL GAMES MARKET
ASIA
1%
5%
5%
12%
17% 61%

11. 11
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
ASIA

12. JAPAN
S. KOREA
CHINA
REST OF ASIA
6%
11%
38%
45%
12
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
ASIA

13. 13
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
ASIA
$2.2B
KOREA
MOBILE F2P MMO

14. MOBILE F2P MMO SOCIAL
14
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
ASIA
$2.2B
KOREA
MOBILE F2P MMO
CHINA
$7.5B

15. MOBILE F2P MMO SOCIAL
MOBILE F2P MMO CONSOLE
15
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
ASIA
$2.2B
KOREA
MOBILE F2P MMO
CHINA
$7.5B
JAPAN
$8.7B

16. JAPAN
S. KOREA
CHINA
REST OF ASIA
$1.2B
$2.2B
$7.5B
$8.7B
16
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
ASIA

17. 17
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2014 2015E 2016E 2017E
$1.9B
$1.5B
$1.2B$1.2B
2015E DIGITAL GAMES MARKET
SOUTH & SOUTHEAST ASIA
+5%
-5%
+29%
+25%

18. | Digital games market intelligence
18
MIS-
CONCEPTIONS
#GMEU15 @STEPHINANERS @_SUPERDATA

19. 19
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
#1
ALL OF ASIA IS
THE SAME

20. 20
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA

21. 21
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA

22. 22
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
20%-30%

23. 23
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA

24. 24
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
#2
CHINA’S MOBILE
MARKET IS A
CASH COW

25. 25
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
WHO CARES
MEH…
WHERE’S THE CASH?
NOT IMPORTANT
OTHER PLACES
CHINA!!!

26. 26
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
U.S. VS. CHINA
2015E 2016E 2017E
$4.1MM$4.1MM
$3.6MM
$4.0MM$4.1MM$4.1MM
+30% +3% -1%
+19%
+13% +1%

27. MOBILE
MOBILE
27
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
ASIA
$2.2B
KOREA
MOBILE
CHINA
$1.3B
JAPAN
$8.7B
$3.6B
$7.5B
$6.2B

28. MOBILE
MOBILE
28
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
ASIA
$2.2B
KOREA
MOBILE
CHINA
5.3%
$53.64
JAPAN
$8.7B
2.6%
$16.73
$7.5B
6.6%
$59.41

29. 29
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
#3
SOUTHEAST
ASIA IS THE
NEXT BIG THING

30. JAPAN
S. KOREA
CHINA
REST OF ASIA
$1.2B
$2.2B
$7.5B
$8.7B
30
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
ASIA

31. 31
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
ASIA

32. 32
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET
ASIA
India
40%

33. 33
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
THANK YOU!
QUESTIONS?