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Stephen Thomas Media Evaluation


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Stephen Thomas' Media Project Evaluation

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Stephen Thomas Media Evaluation

  1. 1. Media Evaluation Opening to a horror film.
  2. 2. In what ways does your film opening use, develop or challenge forms and conventions of real media products? One way in which my opening uses conventions of real media products is at the start, when a vulnerable girl walks into the woods alone, completely unaware that she is being followed by a psychotic killer. This is very similar to some existing media production and horror films, one of them being Friday The 13th. This film creates some of its scariest moments during and after a build up of somebody who is usually quite vulnerable for different reasons, being followed into a forest or woods and being slaughtered. As the series of Friday The 13th films have been successful, we have used similar conventions to what they have used in order to create a form of horror for our audience. Our opening changes from the girl in the woods to the next day, and we have quickly changed the mood to calm. This allows us to introduce of other characters and we use the form of calmness and nothing major going on in the film, to a sudden change again when the two newly introduced characters discover the dead body of the girl seen walking into the woods prior to the scene. This creates a quick and sudden cange of mood and would hopefully get the audience on the edge of their seats, anticipating what will happen next, as they know there is a killer on the loose. This uses another form of creating horror as the audience think that something is going to happen but don’t know when it is going to happen.
  3. 3. How does your film represent particular social groups? One social group that has been represented in our opening scene is pregnant women. Like many pregnant women are, our character that is pregnant is shown as caring for the baby inside her and is rubbing it at one point, showing her excitement and love for her unborn baby. Also, the fact that she is pregnant limits the things and activities that she can do. This affects her when she is walking into the woods and eventually sees that there is someone behind her wanting to harm her. She is unable to react and fight back or get out of the woods quickly due to her being heavily pregnant and this causes her to be extremely vulnerable. As a whole, pregnant women have been represented as fragile and defenseless. Another social group in our opening is gay people. we see two gay people which are not represented as anything too different to hetrosexual people. All we see is them holding hands together with a slightly different dress sense but nothing that would stick out. Therefore, the gay social group is represented as normal people with no unorthodox alteration. Even though it is not necessarily a social group, our killer is displayed as very tall and mysterious, as we cannot see his face at any point during the opening.
  4. 4. What kind of media institution might distribute your film and why? A type of media institution that would distribute our film is a small company who show and distribute films from small companies that use a small budget to produce their films. This is because our opening was filmed with an extremely low budget of nearly nothing and it would be nearly impossible for a film like ours to be able to compete with any large, multi-national media distributors who sell films that have budgets in the millions. An example of an institution that would show and distribute our film is Film4 as they are a small film company so they would not distribute big name films straight away as the big name films would be distributed by much bigger film companies. As our opening is for a film aimed at a small audience, Film4 would be a suitable institution to distribute it. The Youtube video shown below is me narrating the reply to this question.
  5. 5. Who would be the audience for your film? The initial audience for our film was anybody who enjoyed watching horror films. However, there are many different types of codes and conventions for different types of horror films which allow certain film producers to target market segments. As a result, we decided to conduct primary research to narrow down who we would target to be the main audience for the film. Nearly all of people that we asked were over the age of 16, so we are targeting an older audience, which also allows us to add more explicit content in our film to entertain the audience. The majority of people that we asked also enjoy the storyline to shock and a well scripted storyline, so one of our main focus will be to ensure we have a strong, clear storyline that will help create horror and the use of shock to get the audience on the edge of their seat.
  6. 6. How did you attract/address your audience? The way in which we attracted out audience was through storyline. As we analysed our questionnaire results we noticed that the stroyline was an important factor foin a film for our target audience. This lead to us making one of the main priorities in our film, the storyline, as it would attract the majority of our target customers. Therefore, we attracted our target audience by using their preferences from the questionnaire.
  7. 7. What have you learnt about technologies from the process of constructing this text? One thing that I have learned about technologies from constructing this text is the editing software and technology. At the start, I had very basic knowledge about the editing software, however as I have used it more, I have learned more about its features and functions. This has helped me to make the best possible film with the correct transitions and editing. Another technology I have extended my knowledge in is camera angles. This is because we have had to experiment with different camera angles and when to use them, this has helped my group to understand more about camera angles and in our film, more camera angles will have been used in more appropriate places. Finally, I have learned about different ways of uploading work to my blog. This is because my evaluation should have different ways of me uploading work, for example one slide show be me reading, instead of the text on a slide. Therefore, I am more aware of the different ways and technology used to create and upload work.
  8. 8. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the final production? From the progression from my preliminary task to my final production, i have learned many things from the editing software, finding better ways of acting, using appropriate camera shots and using the right editing transitions to create the effect i was aiming for. Firstly, the editing software took a while to get used to when i first started using it for the preliminary task as i had never used it before. However, as i have used it for the preliminary task and the main task, i have learned new and different functions of the software and have been able to work more efficiently as the i have become more comfortable with the software so i can get work done quicker. Secondly, as i had knowledge of the camera shots but not much knowledge of when exactly to use them, the preliminary task may have included some shots at the wrong time. However, over time i have learned about when certain camera shots should be included, so the final task would included a lot more camera shots in the right place to give the intended effect. Finally, the editing and transitions have become a lot easier to understand and apply. During the preliminary task video, there were some out of place and inappropriate transitions due to the lack of knowledge and experience of using them before. Once again, over time and learning more about suitable transitions for certain situations helped me to fully understand them and the final task will show a lot more organisation with the editing and transitions.