1. Steve Cruse
HVAC Business Development/Project Manager
North American Mechanical
Value Delivered
Steve helps clients design and develops HVAC systems that effectively improve overall
quality of operations, resulting in the high-performance facilities needed in today’s
competitive environment. In the process, he helps them assess value-engineering
opportunities and develop appropriate budgets. He also expedites long lead-time items,
schedules projects, procures equipment, and engages sub-contractors. The result - systems
that fit efficiently into their designated spatial configurations, satisfy local building code
requirements, and provide maximum comfort and productivity within the client’s budget.
Expertise
Steve began his career as a computer-aided design/computer aided manufacturing
(CAD/CAM) operator for a sheet metal products company. Before coming to NAMI, he also
worked for a Heating Contractor, where he provided business solutions and development to
various HVAC designs. As a result, he is highly proficient at performing HVAC load/loss
building calculations; creating forced air and hydronic system layouts, preparing redline
drawings, and managing projects.
In addition to his development and management expertise, Steve’s years of experience
have given him extensive knowledge of mechanical systems. He is especially
knowledgeable about system components, their capabilities, and the options they provide
for various types of buildings. As a result, he can quickly evaluate a building’s mechanical
systems options and recommend the ones that will best meet a variety of client needs, from
improving comfort and productivity, to reducing operating costs, increasing energy
efficiency, and more. It’s expertise that has helped him successfully design effective,
consistently reliable systems and build strong client relationships for many years.
A member of the American Society of Heating, Refrigeration, and Air Conditioning
Engineers (ASHRAE), the Air Conditioning Contractors of America Association (ACCA), and
Associated Builders and Contractors (ABC), Steve holds warm air and hot water licenses for
the city of Madison, a Wisconsin HVAC qualifier license, and a Wisconsin Department of
Regulations HVAC designer license. He is also certified by the University of Wisconsin to
work on geothermal systems, as well as a licensed UDC HVAC inspector.
To keep his expertise up to date, Steve regularly attends code refresher courses, as well as
professional seminars on indoor air quality, forced air, hydronic, and other applications.
The Personal Side
Married with two sons, Steve enjoys outdoor activities, including boating, camping, softball,
and baseball.
MECHAICAL SERVICES

2. Plumbing Piping Sheet Metal Controls
Service
Engineering Design AutoCAD Green Buildings
Steve Cruse
North American Mechanical
6135 North American Lane
Deforest, WI 53532
608-240-8969(W) – 608-209-2786(C)
scruse@naminc.com
HVAC CONSULTANT / DESIGNER / PROJECT MANAGER
Well qualified HVAC Design Engineer or Project Manager with 25 years’ experience. This includes both
Hyronic as well as forced air systems. Motivated, hard worker, creative, focused, with a proven record of
provide high quality work with excellent customer satisfaction.
Areas of strength include:
Negotiations Project Development / Manager
Estimating Project Cost control
Company operation Systems selection
Geothermal Hydronic and Forced air Systems
Building Loads LEED
Licensure and Certifications
 State of Wisconsin - Design Engineer
 State of Wisconsin Qualifier License
 City of Madison Forced –Air License
 City of Madison Hydronic License
 State of Wisconsin Geothermal Design.
 Licensed UDC HVAC Inspector
Qualification Highlights
 Create relationships with both existing and new customers. Extend into these relationships the
knowledge of system types to the end user/owner for satisfied results and create an open
relationship with clients.
 Analyze system types to narrow down the most effective HVAC solution for the proposed building
to provide and understand all aspects from upfront investment cost to long term operational cost for
the end user.
 Design and layout of HVAC systems for aprox. 21 years. This include redline conceptual,
specifications, to detailed system selections prepared to deliver for CAD design.
 Instrumental in short listing of RFP’s, Company Qualifications, Questionnaires, and Project
Interviews.
 System types, not limited to: Heat Pump, 4 Pipe, Chilled Water, Hot Water, Ice-storage, Ice-Melt,
Geothermal, Absorption Chillers, Energy recovery, VRF Refrigeration, Industrial/process, Domestic
injection, ect.
 Designer and/or third party to Geothermal designs, for Commercial, School and a Residential
facilities.
 Extensive 18+ years of Project management skills, and/or tutored other project managers on all
aspects from project set-up, price procurement, submittals, release, closeout.

3.  18 + years instrumental on provide budget proposals as well as hard pricing for several types of
projects from Commercial Offices, Schools, Industrial, Residential, etc. Projects ranging from
simple projects to more complex high-end multimillion dollar HVAC systems.
 Conduct BIM/CAD outline meetings with the emphasis focusing on what this task really means and
the guidelines that are required to be successful fro he field perspective.
 Manage company operations, job costing reviews, operational expenses, forecast budgeting,
equipment procurement and subcontractor intervention.
Work History
Project Development / Manager
North American Mechanical, DeForest WI (2011 - Present)
Director of Project Development
Kilgust Mechanical, Madison WI (1998 – 2011)
Operations Manager, Design/Development
Capital Heating/Service Specialist, Sun Prairie, WI (1995 – 1998)
Cad/Designer, Project Manager, Project Development
American Heating and A/C, Middleton, WI (1988 – 1995)
CAD/Designer for Fabrication
Slauson Heating and Sheet metal, Grimes, Iowa (1986 – 1988)