Oren Klaff has written the book Pitch Anything to give us a strategy for, well, pitching anything.
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2. Oren Klaff has
written the book
Pitch Anything to
give us a strategy for,
well, pitching
anything. Here’s
what you need to
know.
3. First, understand
how the brain works.
It responds most
readily to messages
sent to the reptilian
(or croc) brain. It
likes messages that
are simple and
unexpected.
5. When you come
up against the
power frame -
where you
encounter
arrogance,
rudeness, or
something that
feels like it…
6. …you’ll counter
with the power-
busting frame
by perpetrating
a “small denial”
or acting out
some type of
defiance.
7. When you come up against the time frame - when the
attention level in the room drops - you’ll counter
with the time constraining frame by setting your
own time constraint and wrapping up the pitch.
ZZZZZZZZZ
8. When you come up
against the analyst
frame - when
somebody in the room
starts to take a deep
dive on the technical
details - you’ll counter
with the intrigue
frame by telling
a brief but
relevant story
that includes you.