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PITCH ANYTHING
60-SECONDBOOKBRIEFS
BYORENKLAFF
Oren Klaff has
written the book
Pitch Anything to
give us a strategy for,
well, pitching
anything. Here’s
what you need to
know.
First, understand
how the brain works.
It responds most
readily to messages
sent to the reptilian
(or croc) brain. It
likes messages that
are simple and
unexpected.
Second, you
need to be a
master of
“frame
control.”
When you come
up against the
power frame -
where you
encounter
arrogance,
rudeness, or
something that
feels like it…
…you’ll counter
with the power-
busting frame
by perpetrating
a “small denial”
or acting out
some type of
defiance.
When you come up against the time frame - when the
attention level in the room drops - you’ll counter
with the time constraining frame by setting your
own time constraint and wrapping up the pitch.
ZZZZZZZZZ
When you come up
against the analyst
frame - when
somebody in the room
starts to take a deep
dive on the technical
details - you’ll counter
with the intrigue
frame by telling
a brief but 

relevant story 

that includes you.
CREATEYOUR
GREATEST
WORK
GET THE 12-MINUTE VERSION BY
CREATING A FREE ACCOUNT AT

WWW.READITFOR.ME

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Pitch anything slideshare

  • 2. Oren Klaff has written the book Pitch Anything to give us a strategy for, well, pitching anything. Here’s what you need to know.
  • 3. First, understand how the brain works. It responds most readily to messages sent to the reptilian (or croc) brain. It likes messages that are simple and unexpected.
  • 4. Second, you need to be a master of “frame control.”
  • 5. When you come up against the power frame - where you encounter arrogance, rudeness, or something that feels like it…
  • 6. …you’ll counter with the power- busting frame by perpetrating a “small denial” or acting out some type of defiance.
  • 7. When you come up against the time frame - when the attention level in the room drops - you’ll counter with the time constraining frame by setting your own time constraint and wrapping up the pitch. ZZZZZZZZZ
  • 8. When you come up against the analyst frame - when somebody in the room starts to take a deep dive on the technical details - you’ll counter with the intrigue frame by telling a brief but 
 relevant story 
 that includes you.
  • 9. CREATEYOUR GREATEST WORK GET THE 12-MINUTE VERSION BY CREATING A FREE ACCOUNT AT
 WWW.READITFOR.ME